Search Engine Land

MAY 7, 2024

Have you ever clicked on a brand’s ad and ended up on a website you weren’t expecting? Here’s a breakdown of the main challenges it can cause: For advertisers: Lost sales and revenue: Imagine paying for clicks that don’t reach your website! That’s ad hijacking. And it hurts advertisers and users.

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Commission Campaign Legal Referrals 81

SaaStr

MARCH 22, 2024

And what it says is that even though Seed stage investing remains arguably as strong as ever … Series A hasn’t bounced back. And it hasn’t gotten any easier since last year. The public markets are up overall, but multiples aren’t, and overall growth in public SaaS companies has slowed.

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Search Engine Land

MARCH 11, 2024

Entity-based competitor analysis isn’t about mimicking existing content. Create content strategies in the language Google thinks Before diving into the reasons for entity analysis, let’s clarify an important idea: modern search engines “think” in terms of entities. Understanding the user’s true intent was difficult.

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Search Engine Land

MARCH 22, 2024

You should expect to see “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. Google just today announced it is rolling out SGE to users who aren’t opted into Search Labs, under the name of AI overviews.

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Product 118

Lead Fuze

DECEMBER 15, 2023

This journey won’t happen overnight. Embracing failure as a stepping stone rather than an end road, setting clear goals for long-term vision; these are just some facets of building that successful entrepreneur persona within you.

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Objectives and Key Results Networking Growth Strategize 105

Search Engine Land

FEBRUARY 20, 2024

This article explores how SEO can strategically influence user activation, retention, and community building to drive long-term growth and customer loyalty. Content that does this doesn’t try to sell your product/services to users but instead helps them buy. From an SEO perspective, it also doesn’t hurt the community.

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Construction Growth Engineering Service 95

Search Engine Land

MARCH 7, 2024

Google’s guidelines state that where your ads shouldn’t appear is just as crucial for campaign success as where they should appear, so removing advertisers’ control to limit locations may cause concern. ” Get the daily newsletter search marketers rely on. ” Get the daily newsletter search marketers rely on.

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Martech

APRIL 17, 2024

Google didn’t help itself or its users by wrapping all this in a UI which, to use a technical term, “Sucks.” So the last 30 days doesn’t do it for me. Great, but that doesn’t match how reporting works. A: Other than key events,I haven’t really seen much. Interview edited for length and clarity.)

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Search Engine Land

APRIL 12, 2024

During testing, TikTok researchers discovered that AI avatars haven’t generated as many e-commerce sales as human influencers. This is reportedly why the new feature hasn’t been made available to marketers yet. However, this feature is still in its testing phase so everything is subject to change, reports The Information.

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Search Engine Land

APRIL 22, 2024

Long-term perception has a major impact on sentiment. Consistency over time is better for long-term sentiment. Brands with positive sentiment are likely to maintain it over 15 months, and the same applies to negative sentiment. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

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Gambling Entertainment Retail Launch 96

Search Engine Land

FEBRUARY 13, 2024

For the longest time, I’ve avoided writing or talking about E-E-A-T. Having been a Google quality rater myself (almost a decade ago now), I quickly realized what E-E-A-T was: human language to describe the ultimate goal of the algorithm so raters without access to Google data can evaluate algorithms. First of all, what is E-E-A-T?

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Engineering Contact Start-ups Launch 124

Search Engine Land

APRIL 22, 2024

Google is developing a two-hop proxy to enhance privacy for Chrome users, which has three big implications for advertisers: For ad location targeting, you’ll only have the option to target regions designated by Google, which won’t be accurate. Business email address Subscribe Processing. Will consumer data be truly private?

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Territory Engineering Service Process 126

Search Engine Land

MAY 9, 2024

” Pichai didn’t directly answer it (a typical Pichai non-answer answer), but my interpretation is Pichai acknowledged the issue without confirming it. So we weren’t the first company to do search, we weren’t the first company to do email, we weren’t the first company to build a browser.

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Search Engine Land

MARCH 19, 2024

In this article, I will expand upon Google’s concept of E-E-A-T by adding “notability” and “transparency.” Experience, expertise, authoritativeness and trustworthiness (E-E-A-T) form a great basis, but credibility also requires notability and transparency. That sounds very human.

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Niche Trust Gaming Negotiate 136

Search Engine Land

MAY 14, 2024

.” Gil Gildner, Co-Founder at Discosloth said, “I am a big fan of Reddit Ads in terms of targeting subreddits (very similar to intent-focused searches like Google Ads offers) but the platform itself is very crude and doesn’t offer a lot of fine-tuning or insight. ” The intrigue. .

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Appointment Product Engineering Conversion 79

Search Engine Land

JANUARY 11, 2024

Optimizing for E-E-A-T is challenging because these signals rely heavily on external validation. Links still matter for quantifying E-E-A-T. But amassing links solely for quantity won’t do much for your brand. But amassing links solely for quantity won’t do much for your brand.

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Search Engine Land

NOVEMBER 1, 2023

The list of search terms appeared on a heavily redacted slide that was included in a PDF released this week as a trial exhibit during the ongoing U.S. But we’ve never known which search terms were the most lucrative for Google because Google has never before revealed this information. The top search terms for the week of Sept.

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Engineering 127

Search Engine Land

JANUARY 25, 2024

If you can’t find your reports when you log into Google Ads, it’s because they’ve been moved to the “Insights and reports” section. Why we care. All your performance reports can now be found there. ” “I’m not a fan but I think it’s mainly just because it’s change. .”

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Martech

FEBRUARY 28, 2024

So I got a bit smarter and realized what I really like is business, and it isn’t the law. Q: I can’t remember any of my dreams from high school, but I’m pretty sure they did not involve starting a business. It wasn’t until I was 52 that I started a business of my own. What attracted you to it?

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Clients Management Consulting Start-ups Consult 98

Search Engine Land

MAY 1, 2024

To reorganize ad accounts effectively, you need to analyze the search term reports and identify fresh keywords to incorporate into ad groups or campaigns. Surface statistically significant opportunities: Some search terms need more data before they are actionable. See terms. Get the daily newsletter search marketers rely on.

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Campaign Strategize Conversion B2B 114

Search Engine Land

APRIL 30, 2024

They knew that the vast majority of people who search for something don’t want to wade through listing after listing. As every SEO knows, today most people search for head terms. Create deep content that shows true thought leadership Stop chasing head terms. They just want an answer. Every SEO professional knows this, too.

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Martech

DECEMBER 27, 2023

A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives. Or to put it in marketing terms: make sure you’re speaking the language of your target audience. That includes speaking in terms of what matters to them.

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Intrinsic CTR Strategize Presentation 111

Search Engine Land

MARCH 1, 2024

With that in mind, he told advertisers that it’s “time to move” and look for long-term cookie alternatives during an interview with Campaign. Marketers aren’t ready. Taylor claimed that just 30% of markets feel prepared for third-party cookie deprecation. ” Investing in A I.

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Search Engine Land

MAY 8, 2024

And I think there’s no reason to believe that it wouldn’t be for Reddit because the intention is so explicit when users are searching.” Steve Huffman, CEO of Reddit, said on the company’s latest earnings call: “There are no ads today on search result pages. ” State of play. What’s next?

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User Experience Trust Presentation Product 105

Partners in Excellence

DECEMBER 19, 2023

They are unlikely to be highly differentiated in terms the value realized. We aren’t helping our customers where they most need help, as a result we aren’t creating differentiated experiences for them. We aren’t helping them succeed.

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X-functional Price Presentation Product 127

Search Engine Land

MARCH 26, 2024

YouTube Product Lead Todd Beaupre said on X : “YouTubers: Don’t delete videos unless you have a very, very good reason. In simpler terms, YouTube’s algorithm recommends videos within its search results by connecting the dots between each upload. ” What this means. Business email address Subscribe Processing.

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Growth Process Product 104

Search Engine Land

APRIL 17, 2023

This article explores how Google can potentially evaluate content pieces through their authors’ experience, expertise, authoritativeness and trustworthiness (E-E-A-T). In contrast to document scoring, evaluating individual content is not the focus of E-E-A-T. SUBSCRIBE See terms. via a social graph and user ratings).

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Objectives and Key Results Represent Engineering Follow-up 134

Martech

MAY 13, 2024

That’s not to say we’re not testing Privacy Sandbox, but we can’t wait or we’ll be here next year without any innovation. Q: It looks like Privacy Sandbox isn’t going to be up and running any time soon. When you don’t have deterministic data, you have to fill the gaps with machine learning.

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Conversion Follow-up Engineering Technology 98

Martech

FEBRUARY 26, 2024

If you aren’t sure where you should be, ask your leadership team how important AI is to them, and then act accordingly. It’s okay if you aren’t far along in your AI journey — you aren’t alone! If you aren’t focused with your efforts, you will drive yourself crazy with the endless possibilities.

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GTM Consult Technology Technology 85

SaaStr

MAY 7, 2024

Later, if your net retention is high, multi-year discounts may hurt your long term top line. As you approach $10m in ARR, short-term cash will still matter, but won’t be as critical. You’ll start to think longer term — about ARR goals years out. But — most won’t choose it if they are small SMBs.

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Contract Price Commission Closing 90

Search Engine Land

MARCH 26, 2024

However, if your content isn’t time-sensitive, YouTube confirmed that you don’t need to stress about researching optimal posting times– meaning one less thing to worry about in your content strategy. Why we care. This guidance provides valuable insight into easily increasing reach by posting more strategically.

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SaaStr

SEPTEMBER 30, 2023

Dear SaaStr: We Don’t Need It. And don’t look back. Venture capital is very expensive in the early days, in terms of dilution. And in later stages, if you can raise money at huge valuations, the rounds literally can be very cheap in terms of dilution % for $ raised. or It’s “cheap”.

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Start-ups 115

Search Engine Land

MARCH 1, 2024

If unpaused ad groups don’t get any impressions in the following three months, Google will automatically pause them again. If you have too many ad groups (looking at you accounts with 10+), odds are your budget won’t be able to support all of them.” If this change affects your ads, you can turn them back on if needed.

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Campaign Process Product 132

Salesforce

OCTOBER 23, 2023

And not just in terms of our product and how we can enhance it, but also across the enterprise in terms of the efficiencies in our operations, our organization, and our structure. You don’t have to sell people on the potential. What is a short-term strategy? What is a long-term strategy?

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Search Engine Land

OCTOBER 24, 2023

He shared a screenshot of the SERP on X: Here’s a video of it Stox shared on X: I don't think this would count as page 2. But she also didn’t call it a bug: “We’re regularly experimenting and don’t have anything more to share at this point.” SUBSCRIBE See terms.

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Real Estate User Experience Engineering Process 139

Search Engine Land

MARCH 12, 2024

While many factors contribute to experience, expertise, authoritativeness and trustworthiness ( E-E-A-T ), SEOs focus more on content-based cues. A powerful yet significantly underutilized strategy, internal linking, is crucial in showcasing your website’s E-E-A-T and boosting your SEO performance.

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Strategize User Experience Engineering Trust 120

Partners in Excellence

MARCH 27, 2024

As we discussed the situation, he described the difficulties this customer had created in the past, he talked about how unreasonable they had been, how they weren’t meeting commitments they had made to him. ” He isn’t alone. Collaborative conversations aren’t just “happy” or soft discussions.

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Conversion Gaming Meeting Trust 105