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What It Really Takes to Sell To Developers and Engineers with Komodor CRO Jim Hunnewell

SaaStr

The Sales Team Question: How Technical Do You Need to Be? One of the biggest debates in technical sales is how technical the sales team needs to be. Intellectual curiosity matters as much as technical expertise. They won’t approve if the benefits don’t align with business objectives.

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The Best Sales Certifications to Get in 2025

RingDNA

The CSE is ideal for VPs, directors, and tenured sales professionals looking to scale their leadership impact and align sales goals with broader business objectives. Duration: Self-paced with 15 structured modules Cost: ~$989 4.

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From $1M to $3B ARR: Databricks CRO Ron Gabrisko on Scaling a Revenue Rocket Ship

SaaStr

Ron explains: “Wehire mostly technical backgrounds, but as our customers get larger and larger, you start to get global account managers, and they’re going to have much more business strategic account management experience. Similar to most structures of a technical sales team. We tend to be very technical.

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Sales In The Age of AI: The Playbook from The CROs of Databricks, Windsurf, Perplexity and Owner

SaaStr

” – Ron Gabrisko, CRO, Databricks Databricks scaled from under $1 million to over $3 billion ARR with a predominantly technical sales organization. They can code, they can do POCs, they can do pilots.”

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Why marketing must reclaim GTM design in the age of AI

Martech

The rise of the GTM engineer Central to this change is the emergence of roles like the GTM engineer, a hybrid that blends technical, sales and operational skills to run AI-powered outbound programs. In theory, this role reflects a more scientific, data-driven approach to revenue generation — something Ståhlberg supports.

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The $4.5B Board Meeting: Inside Snowflake’s AI Transformation and the CEO Who Bets His Company on Their Platform

SaaStr

ARR data cloud leader is adapting to AI disruption, the evolution of technical sales, and what it really takes to build strategic partnerships that scale. This creates hyper-aligned incentives where sales success is measured by use case creation, not deal size. This unique relationship reveals how the $4.5B

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The Technical Sale – How To Handle It Correctly

The 5% Institute

If you’re selling complex products or services , the chances are high that you’ll be regularly involved in the technical sale. The question to ask however, is if you keep the conversation technical – can it impact your closing rate? The Technical Sale – How It Can Work Against You. Don’t Make People Feel Stupid.