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User Experience Testing: A Conversion-Focused Guide

ConversionXL

User experience is a nebulous term. What defines a “good” UX from a “bad’ UX, and what do the gradations look like between the two poles? The challenge comes in testing and measuring UX. That’s what this article is about: measuring and testing UX. That’s what this article is about: measuring and testing UX.

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How to Lead UX Designers – or Any Team – Into a Generative AI Future

Salesforce

For UX designers, this means keeping up to speed on the technology while understanding the new paradigms of interactions. As a design leader, I’ve experienced the dawn of many new technologies, including mobile apps, chatbots , voice-enabled devices, and more. And that doesn’t get adoption beyond the initial hype.

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A Proven UX Research Process to Redesign Your Website

ConversionXL

You can throw away years of incremental gains in UX and site performance—unless you have a battle-tested process. I’m going to walk you step-by-step through our company’s UX research process for site redesigns—the role of each aspect, how long each should take, and what, generally, each entails. Website redesigns are a huge risk.

UX 131
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10 Product Recommendation Techniques to Improve UX and Conversions

ConversionXL

Moreover, they can have considerable positive effects on the user experience as well, which translates into metrics that are harder to measure, but are nonetheless of paramount importance to online businesses, such as customer satisfaction and retention. Main Page Recommendations. The layout of this page is also an important factor.

UX 115
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Future-proofing digital experience in AI-first semantic search

Search Engine Land

Unlike traditional keyword-based search, semantic search focuses on comprehending the context and intent behind a user’s query, leading to more accurate and contextually relevant results. This is achieved through natural language processing (NLP) and machine learning (ML) techniques, making it an essential aspect of AI-driven search.

UX 122
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AI in search: Insights from Bing’s Fabrice Canel

Search Engine Land

We call this collection of capabilities and techniques the Prometheus model. To be more concrete, we developed a proprietary technology called Prometheus, a first-of-its-kind AI model that combines the fresh and comprehensive Bing index, ranking, and answers results with the creative reasoning capabilities of most-advanced models.

UX 102
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4 Ways to Use Visual Hierarchy to Improve UX and Boost Conversions

ConversionXL

Technology and consumer preferences are quickly evolving (seemingly by the hour), but in this turbulent world of fast-paced change we often forget that some core tenets of sensory perception and human psychology remain the same. How can you incorporate this concept into your website or product to improve UX and gain conversions?

UX 94