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AI is only as smart as the data you feed it by Adlucent

Search Engine Land

The need for advanced analytics and harnessing first-party data has never been more crucial to maximizing revenue and profitability. Join Matt Zeiger, VP of technology at Adlucent, in his informative SMX Next session as he unveils how to use first-party data to create predictive models.

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Future-Proofing Your Sales Team: A Guide to Sales Tech Stack Consolidation

Veloxy

But with choice comes complexity. Have you ever felt overwhelmed by the sheer number of tools and software at your disposal? Many sales teams find themselves juggling multiple tools, each promising to be the silver bullet for sales success. This article isn’t just another piece discussing the challenges of a bloated SaaS tech stack.

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The Evolution of CRM in the Era of Big Data

Heinz Marketing

With the arrival of big data, a term that epitomizes the massive, complex datasets generated in the digital era, the landscape of CRM has undergone a transformative shift. In this blog, we dive into how big data is revolutionizing CRM strategies, offering businesses exceptional insights into customer behavior and preferences.

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Laying the groundwork for AI in MOps: How to get started

Martech

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. Customer insights. Personalization.

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Digital Innovation and Blockchain: Technology Synergy

Sales Pop!

In the dynamic landscape of technology, innovation is not just a buzzword; it’s the driving force behind progress. One such revolutionary innovation that has been reshaping industries across the globe is blockchain technology.

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Maximizing Business Success: 5 Strategic Methods for Collecting Valuable Insights

Heinz Marketing

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

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8 use cases for Salesloft software integrations

SalesLoft

In this post, we’ll break down eight unique, highly productive ways to take advantage of your Salesloft integrations – because who doesn’t want greater ROI from their technology investments ? Left with a disjointed workflow, team efficiency gets shot, and sellers end up abandoning the tools all together.

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