Martech

MAY 24, 2024

I live in Texas, where the highway speed limits are more like minimums than maximums. I’d love to see what you consider an offense punishable by email jail time. Our interstates could pass for the Indianapolis 500 (AKA the “Idiot 500” here in Dallas). Instead, I owned up to my speeding. Why should you fear email jail?

Cross-sell 118

Cross-sell Promote Represent Technology 118

Martech

FEBRUARY 6, 2024

So, when is the right time to shift focus from rapid growth to sustainability? ” It ends with this moral, which can make all the difference in your company’s future: The race is not always to the swift. What’s important, more than anything else, is sales, sales and sales until the company begins to mature.

B2B 104

B2B Profit margin Sales Growth 104

Salesforce

MAY 2, 2024

” It’s an important question and, for the majority of companies, taking the pre-trained LLM path is often the smarter choice. Sure, it sounds appealing to have something completely bespoke from the start, but in reality, LLM training is a large undertaking that might not be worth the time, money, and effort.

Real Estate 98

Real Estate SQL Manufacturing Government 98

SaaStr

MAY 27, 2024

Public valuations are still at a fraction of their 2021 peaks, but seed rounds are more expensive than ever. Harry and Jason did a deep dive on this and so much more here: Intro (00:00:00) Seed investing is broken due to limited founders capable of triple-digit growth. There is more capital available to startups than ever before.

Growth 72

Growth Price Market share Engineering 72

SaaStr

APRIL 30, 2024

The three topics we’ll focus on are: The importance of staying focused and how to say no. They’ve reduced CAC and operated with a one or sub-one burn multiple, which is where everyone’s trying to get.But when Kyle joined the company, they had one manager and four reps. Ways to scale that don’t include rampant inefficiency and burn.

Go To Market 101

Go To Market GTM X-functional Objectives and Key Results 101

Martech

MAY 13, 2024

A: The timing is a bit too coincidental. Q: It looks like Privacy Sandbox isn’t going to be up and running any time soon. Do we put the engineering time into Privacy Sandbox, or do we put it into our own solutions which we believe are working well and delivering value for our customers today?

Conversion 101

Conversion Follow-up Engineering Technology 101

SaaStr

MAY 24, 2024

Revenue per employee has doubled since 2021, leading to budget cuts and the necessity for leaders to achieve more with fewer resources. Understanding the Importance of Revenue Goals Jason expresses concerns about the high costs associated with producing a podcast and questions the return on investment if not done thoughtfully.

Drivers/motivators 98

Drivers/motivators Cross-sell Networking Pipeline 98

Search Engine Land

JANUARY 10, 2024

Every new Google Ads account starts from a humble position, but there comes a time when it makes sense to tune up campaigns and generate even more leads. How to know when you’re ready When you are ready to scale, there are two ways to approach it: Getting more from a single ad platform. How to actually ramp up PPC results.

Campaign 134

Campaign CRM UX Up-sell 134

Salesforce

MARCH 20, 2024

Data traceability is super important. Sometimes knowing that you don’t know where the data came from is just as important as being able to trace the data,” said William Dressler, regional vice president of AI and data architecture, and the head of innovation in the global AI practice, at Salesforce.

Government 113

Government Healthcare Trust Represent 113

SaaStr

MAY 8, 2024

Q: There’s a lot of chatter about the overall buying environment changing because there is no more zero interest. Until the second half of 2020, most companies had enough apps and weren’t looking on their own to spend more. During the Boom, people doubled their apps, which wasn’t sustainable. Let’s start with the meta. “I

Quota 83

Quota GTM Price Finance 83

Lead Fuze

JUNE 26, 2023

So if you’re interested in discovering more about how a digital marketing agency makes money while navigating through complex market dynamics successfully – keep reading! How do digital marketing agencies make money? What makes a digital marketing agency successful?

Strategic partnership 97

Strategic partnership Profit margin Non-Profits Strategize 97

SaaStr

MARCH 12, 2024

And what should all founders know about the process if the time comes? First, there are three types of acquisition deals: Talent — To get the expertise on your team and more firepower. Or integrate the features into an existing product, which is an acquisition of the product. Brett breaks this up into three sections. #1

Negotiate 89

Negotiate Finance Launch Start-ups 89

Hubspot

MAY 29, 2024

Even small disagreements can come to light during the startup due diligence process when investors look into your company before deciding to invest their money. Read further or click on the table of contents for more helpful information on startup due diligence and what steps you should include in your due diligence checklist.

Legal 49

Legal Contract Growth Negotiate 49

Search Engine Land

MAY 3, 2024

As with the rise of Reddit and other forums , Google is trying to serve users more relevant and relatable content – and in the local space, that means showing users more localized content. You should write about your most important services on each page and link to the generic service pages if needed to provide more context.

Service 110

Service Trust Clients Cross-sell 110

Search Engine Land

SEPTEMBER 6, 2023

Google’s Search Quality Rater guidelines mention E-E-A-T (experience, expertise, authoritativeness and trustworthiness) 126 times – which is a pretty big indicator that this is important, according to Melissa Fach , lead SEO content manager at Kelley Blue Book & Autotrader. “Please go read the guidelines on that.

Electricity 139

Electricity Trust Niche Launch 139

Search Engine Land

SEPTEMBER 18, 2023

That could lead to more conversions and a higher ROI. But there’s a downside: some users might ditch X for free alternatives like Threads, which could shrink the platform’s user base and, in turn, reduce the reach of X advertisers. Read the X blog for more information about the platform's latest updates.

Price 144

Price Engineering Conversion Process 144

SaaStr

MAY 7, 2024

An important point here: The way you would engineer this is the same way you would describe it to someone who works on your team. Why Is Every Role a Prompt Engineering Role Runway is a next-generation finance platform. AI is a force multiplier for human capital. AI is a force multiplier for human capital. “I 3 Ways Runway Uses AI Prompts 1.

Engineering 78

Engineering Finance Strategize Follow-up 78

Understanding the Sales Force

APRIL 15, 2024

Whether or not it’s an economic crisis like 2008-2009, the four things I shared tell us that selling is quickly becoming much more difficult. Whether or not it’s an economic crisis like 2008-2009, the four things I shared tell us that selling is quickly becoming much more difficult. More importantly, it was short lived.

Sales 73

Sales Up-sell Consult Pitch 73

Martech

FEBRUARY 29, 2024

“Do more with less” is a popular theme in marketing today. I cringe every time I hear this phrase because it usually means one of two things: Reduction of headcount with no reduction in expected results. Nobody wants their leader to tell them to “do more with less” because of what it will ultimately result in — missed targets.

Contract 104

Contract Technology Technology Price 104

SaaStr

FEBRUARY 22, 2024

We had a great one last time with Hilarie Koplow-McAdams, Venture Partner at NEA. Given that growth funding is becoming more scarce, we understand the importance of having ample funding to support our companies as they navigate the ‘valley of death.’ Pouring money into go-to-market will not solve for product market fit.

Growth 96

Growth Networking Technology Technology 96

Understanding the Sales Force

NOVEMBER 6, 2023

Most wealthy people don’t talk about how much money they have, most connected people don’t drop names, and most successful people don’t talk about how successful they are. Selling in your own voice is important! ( Watch his February 11, 2023 interview with me. Read more about Bob and his ongoing struggles.

Finance 77

Finance Sales Prospecting Price 77

Martech

APRIL 17, 2024

It’s getting longer, but we are still fighting for inch-by-inch gains with the usual lack of time, money and resources. The unified platform is the “all in one” model, which provides all of the platforms you use in your marketing programs, with your data theoretically accessible and easily across all platforms.

Technology 123

Technology Technology Niche Campaign 123

Martech

MAY 2, 2024

Here’s how AI-powered platforms are enabling more effective identification and engagement of B2B buying groups. They contact the target account, network and gather important information about the group members, their roles and their interests related to the seller’s product or category. Purchasing agents Save money.

B2B 117

B2B Drivers/motivators CRM GTM 117

The 5% Institute

NOVEMBER 8, 2022

Learning, implementing and following a sales process is one of the most important things you can learn in sales. By using the consultative selling approach outlined in this guide, you’ll feel a lot more confident while talking to potential clients, because you’ll have a clear system in which to operate your sales conversations with.

Consult 137

Consult Sell Technique Clients 137

Search Engine Land

MARCH 22, 2024

The larger the purchase, the more important these factors are. You don’t need to provide exact numbers, but giving people an idea helps them set expectations, which saves you time and money in the long run. Building relationships and earning trust are key to earning lasting relationships with customers.

Real Estate 110

Real Estate Trust Healthcare Click Through Rate 110

The 5% Institute

JULY 7, 2022

Learning, implementing and following a sales process is one of the most important things you can learn in sales. By using the inbound closer sales process outlined in this guide, you’ll feel a lot more confident while talking to potential clients, because you’ll have a clear system in which to operate your sales conversations with.

Technique 141

Technique Clients Closing Presentation 141

Search Engine Land

NOVEMBER 28, 2023

This short, simple article will help get you back to basics right in time to kick-start growth for next year. With SEO, you front-load an investment over the first few years to create an asset with a defensible moat that appreciates in value over time. Should you dominate the top commercial, money-making term in your space?

Growth 111

Growth CTR Gaming Start-ups 111

The 5% Institute

AUGUST 28, 2022

Learning and following a sales process would have to be the most important thing you’ll ever learn in sales, because it’ll deliver something you’ll need to thrive in selling. Below is a more detailed breakdown of exactly how to sell high ticket services: Rapport. Rapport is important because people buy from people they like and trust.

Service 139

Service Sell Niche Consult 139

Gong.io

JANUARY 2, 2023

Many salespeople waste too much time on prospects with little to no chance of converting. This is why sales qualification is so important — it helps you identify and prioritize prospects more likely to become buyers. Read on to learn more. We’ll explain what sales qualification is and why it’s important.

Sales 149

Sales Prospecting Pipeline Pitch 149

Lead Fuze

MAY 26, 2023

Acquiring clients through personal connections is another crucial aspect of starting a digital marketing agency with no money; offering discounted rates or pro bono work can help establish relationships while leveraging personal connections for referrals. Eager to learn more tips for launching your digital marketing agency?

Referrals 98

Referrals Price Clients Networking 98

Search Engine Land

MARCH 8, 2024

First-party data will become even more important than ever. The fallback is that we rely more on clients and businesses to engage and build their data. The improvement of Smart Bidding has changed your manual bidding habits and negative keywords are still important, but not as time-consuming as they once were.

Campaign 109

Campaign Retail Manufacturing Clients 109

Sales Pop!

MARCH 11, 2024

I talked to Justin Moy , who’s excellent at making money without working all the time. So, he decided to make money in a way that didn’t need him to work non-stop. His goal was to not rely on his regular job for money within ten years. He used to work in sales but got tired of it.

Real Estate 52

Real Estate Non-Profits Presentation Sell 52

The 5% Institute

JULY 28, 2022

Learning, implementing and following a sales process is one of the most important things you can learn in sales. By using the consulting sales process outlined in this guide, you’ll feel a lot more confident while talking to potential clients, because you’ll have a clear system in which to operate your sales conversations with.

Consult 140

Consult Process Technique Sales 140

The 5% Institute

APRIL 20, 2022

Learning, implementing and following a sales process / sales system is one of the most important things you can learn in sales. By using the end to end sales process outlined in this guide, you’ll feel a lot more confident while talking to potential clients, because you’ll have a clear system in which to operate your sales conversations with.

Process 143

Process Technique Sales Clients 143

The 5% Institute

APRIL 11, 2022

Learning and following a sales process would have to be the most important thing you’ll ever learn in sales, because it’ll deliver something you’ll need to thrive in selling. Below is a more detailed breakdown of our bulletproof sales process: Rapport. Rapport is important because people buy from people they like and trust.

Process 143

Process Sales Clients Presentation 143

The 5% Institute

JUNE 13, 2022

Learning, implementing and following a sales process is one of the most important things you can learn in sales. By using the eight sales stages outlined in this guide, you’ll feel a lot more confident while talking to potential clients, because you’ll have a clear system in which to operate your sales conversations with.

Consult 141

Consult Sell Technique Sales 141

Search Engine Land

SEPTEMBER 22, 2023

If you aren’t already doing these things – there’s time to start testing before we get into the throes of holiday planning and execution. We saw a more than 50% decline in overall efficiency for an apparel brand when we decreased our investment in more awareness tactics. That was immediately reversed when we returned spend.

Profit margin 110

Profit margin Non-Profits Campaign Clients 110