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Entity-oriented search: The evolution of information retrieval, explained

Search Engine Land

Try picturing a time when answers lived only in libraries – it seems archaic now. Search tools have become so powerful that they grasp the meaning behind your questions, not just the individual words. Unlike in a normal library, customers want answers to their questions and are not looking for books to read from front to back.

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Google Ads launches new tool that automatically generates performance reports

Search Engine Land

Google Ads launched a new tool simplifying the management and automation of tasks within your account. Solutions library sunset. In order to try to provide the best possible experience and to avoid duplication of efforts, Google Ads confirmed it will sunset its manual solutions library in the coming months.

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How to build a custom GPT to redefine keyword research

Search Engine Land

Known as custom GPTs (generative pre-trained transformers), these tools enable SEO professionals to harness the capabilities of language models like ChatGPT and tailor them to their unique processes and philosophies. These add-ons extended the functionalities of the already robust language model, integrating it with third-party tools.

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Meta will sunset CrowdTangle in August

Search Engine Land

14, 2024, as the company shifts its focus toward developing new research tools. Marketers and publishers who depend on CrowdTangle for trend analysis, post monitoring and analytics will need to seek alternative tools as the platform is being phased out. The CrowdTangle API rate limits will stay the same until the tool is deprecated.

Meeting 101
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Yomi Tejumola: Looking forward with AI

Martech

We initially presented the tool to the marketers as a blank slate and said, “This is a genie. For the adoption of these tools, it’s essential that marketers are trained on how to prompt them. They can actually pull from a prompt library. So we’ve organized a prompt library for each type of team. A: Sometimes.

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The 5 key pillars of AIOps in marketing

Martech

So much of what enables effective AI operations lies in reframing existing core operational tools and workflows rather than introducing entirely new systems. And to operationalize it, you can leverage current tools and systems and expand them to capture AI-specific strategies. Steering use cases and tools.

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Google Ads API version 16 is launching

Search Engine Land

To leverage some of its features, you’ll need to update your client libraries and code. Look out for the updated client libraries and code examples, which will be released next week. Google announced the v16 release of the Google Ads API. Why we care.

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