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Two-thirds of marketers report mid-year budget cuts

Martech

Two-thirds of marketers are facing reduced budgets in the second half of the year, according to new research from email management software company Exclaimer. Most marketing budgets as they stand prioritize email — a good start. consumers with the help of research firm Censuswide. Texts were in second place, with 15%.

Campaign 115
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The customer data platform market

Martech

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Dig deeper: Does your company need a CDP? billion in 2023 to $7.91 Salesforce Data Cloud Aimed at high-growth companies to enterprise-level organizations across all industries, market segments and geographies.

Customers 108
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What’s Going on in Venture Capital in 2023? A Conversation with SaaStr Founder Jason Lemkin and 20VC Host Harry Stebbings (Pod 631+Video)

SaaStr

In a candid discussion hosted by 20VC Founder Harry Stebbings, SaaS Founder Jason Lemkin shares his thoughts on the current state of fundraising and what founders should expect in 2023. The bar has gone up, and [good deals] are harder to find.” It’s that somehow, in seven to ten years, you’ve got to $100 plus million in revenue.”

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How to hire an SEO agency: The definitive guide

Search Engine Land

They are, after all, consumed with every aspect of SEO day-in and day-out. SEO agencies can transfer a lot of knowledge to you and can serve as long-term continuing education for companies – even if they have a very experienced team in-house. An in-house SEO: Is devoted to your business and focused on your brand 100% of the time.

Consult 124
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3 New Ways Marketing Cloud Helps You Succeed With AI

Salesforce

Take me there A preview of our new marketing innovations As you explore how AI can help your company, we want to make sure we tell you both the what and the why of our AI innovations. Segment intelligence In our research , marketers tell us that proving their impact on growth is a top challenge.

Referrals 136
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Traits of Startup Unicorns in 2024 [Data + Expert Insights]

Hubspot

Unicorns are all around us — unicorn companies , that is. The term unicorn refers to a company that‘s been given a shiny billion-dollar valuation, and the public can’t help but stare at these mystical creatures. Table of Contents What is a unicorn company? Unicorn Company Traits How many unicorn companies are there?

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Ecommerce Packaging — Creating the Best Buyer Experience

Hubspot

What do consumers want? Ecommerce packaging protects your product in transit, showcases your brand, and ensures that your product arrives to the consumer in one piece. In 2023, retail ecommerce sales in the U.S. Image Source What do consumers want? It was the first — and last — time I ordered from the company.