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Training And The Forgetting Curve

Partners in Excellence

Not long ago, I wrote a post, Sales Training And The “Forgetting Curve.” I’d encourage you to read the article, but the basic idea is that 80% of skills we seek to develop through training are forgotten within about 90 days (Actually the forgetting curve shows a much more aggressive forgetting schedule.).

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Sales Training And The “Forgetting Curve”

Partners in Excellence

Every year, billions are spent in sales training. As a result, what really is happening is that every year we are throwing away billions on sales training. The billions spent represents spending in buying, developing, and delivering training. First, let me provide a quick tutorial on the “forgetting curve.”

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Sales Training And The “Forgetting Curve”

Membrain

Every year, billions are spent in sales training. As a result, what really is happening is that every year we are throwing away billions on sales training. Yet all the data shows over 80% of what is taught is forgotten within 90 days.

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“Woe Are We,” And Other Hand Wringing Experiences

Partners in Excellence

” The increasing difficulty–perhaps–inability to engage our customers, with many claiming “outbound is dead,” and others seeing PLG and other inbound strategies as critical to making the numbers (forgetting PLG applies to only a small set of solutions). Yet there are so many challenges and barriers.

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Unlocking Sales Training: Four Keys to Driving Behavioral Change

RAIN Group

Most people who enter the discipline of sales training and enablement have an intrinsic motivator to help people. Training is inherently challenging. Research on The Forgetting Curve shows that within one week, people will have forgotten an average of 90% of the information presented.

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Knowledge Retention: How to Protect Your Competitive Advantage

ConversionXL

You invest in your employees—mentoring, conferences, training. Retirements, promotions, intracompany transfers, and “the forgetting curve” all play a role, too. Yet over time, unused knowledge fades. Employees take other jobs. How do you protect your investment? It isn’t the only cause of knowledge loss. Image source ).

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Selling Skills

Partners in Excellence

Be honest, don’t cheat…… Raise your hand if you have had a formal training program on change and change management! If you are a sales enablement person, Does your sales training/learning program included formal training and development on change and change management? And that’s remarkable!

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