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Google Performance Max: Everything you need to know

Search Engine Land

Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand. Try that with Performance Max, and you’ll force it into doing something it’s not built for. Of course, that requires you to approach it with a different mindset than Search and Shopping.

Campaign 140
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Hitting your year-end numbers

Miller Heiman Group

The year 2020 has been a year of unprecedented turmoil on so many fronts. The way people are now allowed to interact has fundamentally changed as well. Most direct sales reps have been sidelined from visiting their clients, and video calls have become the norm.

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Retail Reimagined: 9 Trends for the Future of Physical Retail

ConversionXL

However, the last year has accelerated the need for retailers to go digital, leaving many struggling to adapt. But to take advantage of these opportunities requires the understanding that the pre-pandemic rulebook no longer applies. Now what do we do about it? While retail isn’t “over” it has been irrevocably changed.

Retail 155
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SaaStr Podcasts for the Week with Pilot and Doctolib — March 20, 2020

SaaStr

In Today’s Episode We Discuss: * How Rachel made her way from marketing manager at Climate Corporation to VP of marketing at Pilot today? How does Rachel think about organic growth and inciting word of mouth today? How does Rachel think they can be more accurately tracked and measured? Loving our podcast content?

Growth 71
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SaaStr Podcasts for the Week with PagerDuty and Gusto — April 17, 2020

SaaStr

In Today’s Episode We Discuss: * How Carolyn made her way across the pond from Head of US Communications at Orange to GM of Method in SF to then playing a key role in the marketing team at PagerDuty? How are PagerDuty shifting their strategy? How does PagerDuty think about brand marketing?

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SaaStr Podcasts for the Week with Work-Bench and Initialized Capital — May 8, 2020

SaaStr

In Today’s Episode We Discuss: * How Jessica made her way from learning Swahili into the world of enterprise and into the world of venture with the founding of Work-Bench? How should founders expect to see their new business pipe be impacted by COVID? Loving our podcast content? Harry Stebbings. Jessica Lin.

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How Sales Pros are Adapting to Remote Work – According to the Sales Hacker Community

Sales Hacker

With the shift to work from home, remote selling has become a cornerstone of successful sales strategies in 2020. And with a new year just around the corner, many sales leaders are wondering how to navigate the uncertainty of 2021. What we asked the Sales Hacker community. If so, how?

Sales 76