Partners in Excellence

SEPTEMBER 25, 2023

As sellers, we are obsessed with efficiency. It’s no surprise, we have more demands on our time than we have time to fulfill those demands. We constantly seek better ways to accomplish more. In addition to technology, we revise and redesign our processes to make us more efficient.

Technology 125

Technology Technology High impact Meeting 125

Martech

MAY 17, 2024

Still, they aren’t very effective at understanding how your solutions are better, different or more valuable than your competitors’ So, what’s the next step? Still, they aren’t very effective at understanding how your solutions are better, different or more valuable than your competitors’ So, what’s the next step?

B2B 74

B2B Strategize Technology Technology 74

Martech

FEBRUARY 8, 2024

Part one: The promise Part two: The shift Part Three: The crossroads Part Four: Where do we go From here? “We just signed up for this Eloqua thing. We need you to set it up, and figure out how we use it.” We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began.

B2B 112

B2B Technology Technology Pipeline 112

Partners in Excellence

JANUARY 18, 2024

As we spoke, it struck me how we revel in these questions. These are the discussions we strive to get since it is all about us and what we sell. When we look at the data on No Decision Made and Buyer Regret, we know how much our customers struggle with complex B2B change and buying initiatives.

Customers 129

Customers Up-sell B2B Trust 129

Martech

MARCH 13, 2024

What excites me most about this landscape is AI’s ability to increase efficiency and drive creativity. AI: A driver of creativity and efficiency AI isn’t just a tool; it’s a transformative force for creativity, augmenting human ingenuity rather than replacing it. We have devised tools to gauge our progress.

Drivers/motivators 106

Drivers/motivators Technology Technology Launch 106

Search Engine Land

MAY 2, 2024

We can look at YouTube ad revenue to measure the platform’s dominance. You may also benefit from the “halo” effect of having concurrent search and YouTube ad campaigns. Often, we witness a degradation in net new traffic even when workhorse search campaigns are left in place. In some limited cases, this is a sensible approach.

Campaign 103

Campaign High impact Clients Growth 103

Search Engine Land

APRIL 30, 2024

You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” Your ad shouldn’t be for everyone Targeting a specific client avatar, like “Alex from Chicago,” doesn’t translate to an effective headline. Ready to refine your approach? Let’s dive in.

CTR 103

CTR Real Estate Legal Clients 103

Partners in Excellence

APRIL 8, 2024

The simultaneous promise/threat of AI, “Will it help me be more efficient or will it make me unnecessary?” And other data showing 1000-1400 touches per opportunity (Thank goodness we can solve this with AI, easily hitting 1000s of touches a day…… tongue firmly planted in cheek.) Kiss those selling jobs good-bye!

Quota 117

Quota Trust Pitch Up-sell 117

SaaStr

MAY 16, 2024

They dive into the nuances of topics like: Evolving dynamics of remote work The most effective marketing channels of 2024 Owned assets vs. “walled gardens” The practical realities vs. the hype around AI As everyone here at SaaStr knows, Jason sold his first company, Echosign, for $400M. “The 2024 is the year of efficiency.

B2B 78

B2B Angle X-functional Trust 78

Partners in Excellence

APRIL 30, 2024

Reading it caused me to start reflecting on how much we misunderstand about AI and how we leverage it in selling. Without a doubt, AI will have a huge impact on both how we manage/lead our organizations and on how we effectively and efficiently engage our customers in their buying process.

Represent 99

Represent Presentation Up-sell Start-ups 99

Partners in Excellence

OCTOBER 3, 2023

But we miss a huge opportunity by waiting for our customers to figure things out. But we miss a huge opportunity by waiting for our customers to figure things out. What if we helped incite the customer to change, to realize there might be a different and better way of achieving their goals? What’s it take to do this?

Sell 127

Sell Up-sell Start-ups Customers 127

Partners in Excellence

MARCH 25, 2024

We know buying cycles are getting longer. Or we have other excuses. But perhaps we should look inwardly. Is there anything we can change to reduce these? And if we could, what would it mean? We focus on the things important to us, presenting our solutions and getting the buyer to choose us.

Customers 109

Customers Sales Presentation Start-ups 109

Partners in Excellence

MARCH 6, 2024

We seem to be on diverging paths, and this creates problems for both buyers and sellers. We always seem to lead with our products and focus our conversations on those. It’s probably much more efficient for them to learn about our products through those resources. We focus on selling a product. These are different.

Education 129

Education Trust Sell Product 129

Partners in Excellence

AUGUST 28, 2023

For well over a decade, we’ve seen huge amounts of data directly or indirectly demonstrating the impact of the inherent messiness of buying. Whether it’s data Morten Hansen presents in collaboration, the data presented in The Jolt Effect, we see 60-75% of internal change management/buying projects fail.

Presentation 106

Presentation Start-ups B2B Process 106

Search Engine Land

MARCH 11, 2024

Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content. AI-powered tools can analyze keywords, trends and user intent to optimize content for search engines effectively. The digital world thrives on content.

Technology 115

Technology Technology Engineering Strategize 115

Search Engine Land

MAY 14, 2024

Here’s a glimpse into how we might build this custom GPT using ChatGPT’s conversational GPT builder. Identifying the goal: Setting your sights We begin by clearly defining the GPT’s purpose. We can even leverage DALL-E to generate a creative image visually representing this concept. See terms.

Customers 92

Customers Niche Strategize Represent 92

Partners in Excellence

MARCH 20, 2024

We are attracted to new, shiny objects, despite the fact they may not be really different or innovative. We are attracted to new, shiny objects, despite the fact they may not be really different or innovative. And eventually, the shine wears off, we go back to what we always did. What are qualifying questions… ?

Gaming 124

Gaming Engineering Presentation Start-ups 124

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Find Artificial intelligence requires data to function effectively. You are a data analyst.

Technology 140

Technology Technology Campaign Technique 140

Search Engine Land

APRIL 9, 2024

Why we care. WPP is hoping the collaboration will “drive a step-change in marketing efficiency and effectiveness” by merging Google’s expertise in data analytics, generative AI (gen AI) technology, and cybersecurity with its marketing capabilities, global creative reach, and deep understanding of its clients’ brands.

Campaign 133

Campaign Clients Technology Technology 133

SaaStr

APRIL 20, 2024

"We all need more hackers on our team. We lost too much of that. We went pretty deep on: The real role of AI in marketing today Does everyone just want to be a strategist now? Efficiency gained from AI may not necessarily lead to cost savings, as companies tend to reinvest in higher-value areas. And so much more!

Drivers/motivators 101

Drivers/motivators Growth Product Technology 101

Partners in Excellence

NOVEMBER 7, 2023

On the selling side we would have perfectly structured steps like Qualification, Needs Identification, Solution Presentation, Closing. The thinking being, as long as we stayed aligned with the customers’ process we could help them with their buying process, maximizing our ability to win. They would often get lost.

B2B 130

B2B Up-sell Contract Start-ups 130

Partners in Excellence

JANUARY 24, 2024

AI offers tremendous promise to help sellers become much more efficient. A lot of the tasks that take seller time can be more effectively handled with AI tools. We can, for instance, ask it for issues facing certain roles. We can ask it to look at certain industries/markets, or types of companies. How confident are they?

Represent 120

Represent Presentation Up-sell Engineering 120

SaaStr

MAY 8, 2024

Let’s jump right into this set of community questions focused on SaaS metrics, growth, and efficiency. What metrics should we expect in this environment? If you compare your company to two years ago, you have to be twice as efficient. The average public SaaS company is twice as efficient. We can’t do that anymore.

Quota 82

Quota GTM Price Finance 82

Partners in Excellence

SEPTEMBER 21, 2023

” But as I think about it, is the issue really about freeing up time or is it about using our time more effectively? We need people to think about their territories, their customers, their opportunities, their goals. even though we may have more time to spend in those areas. Or sales planning at 14% of seller time.

Territory 81

Territory High impact Negotiate Meeting 81

Search Engine Land

APRIL 23, 2024

We spoke with marketers from Cox Automotive and Sobeys about charting their own paths forward and how they’re finding ways to connect with customers in this complex landscape. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey.

Government 106

Government Campaign Follow-up Conversion 106

Martech

MARCH 8, 2024

It can sound daunting, but if you do the work upfront, the execution and adoption will move quickly and efficiently. An effective method for assessing AI readiness is the 5P framework, which includes: Purpose. An effective method for assessing AI readiness is the 5P framework, which includes: Purpose. Performance.

Objectives and Key Results 116

Objectives and Key Results Strategize Government Technology 116

Search Engine Land

MARCH 7, 2024

Marketing Mix Models are statistical analysis methods that determine the effectiveness of campaigns by measuring the impact of marketing strategies alongside sales and customer retention efforts. Why we care. We have observed more customers turning to MMMs, especially performance and full-funnel marketers.” What are MMMs?

Launch 123

Launch Campaign Education Process 123

Partners in Excellence

NOVEMBER 9, 2023

We want to get a desired outcome without doing all the work one would normally have to do to achieve that outcome. In work, we constantly look for shortcuts. Some of the time is we are overburdened, we need to find a more efficient way of doing things. Sometimes, we need to compress the time to results.

Pipeline 129

Pipeline Drivers/motivators Technology Technology 129

Martech

MAY 16, 2024

To further confuse matters further, we often refer to the discipline of “customer experience management” simply as “customer experience.” It’s one of those interactions in the definition and it’s also how we interact with customers, i.e., we service them. What is customer experience (CX)?

Customers 100

Customers B2C UX User Experience 100

Partners in Excellence

MARCH 14, 2024

We see a lot of uncertainty. We struggle with the idea, is there light at the end of the tunnel? We struggle with the idea, is there light at the end of the tunnel? How do we survive (though some real leaders are asking themselves how we thrive.) Since 2001 we’ve been through slowdowns a couple of times.

Objectives and Key Results 121

Objectives and Key Results Clients Drivers/motivators Start-ups 121

Partners in Excellence

AUGUST 30, 2023

We come into conversations with our own biases, hopes, dreams, beliefs, values, fears, experiences, points of view, and goals. We engage others, each with their own biases, hopes, dreams, beliefs, values, fears, experiences, points of view, and goals. Perhaps, we come to agreement–for the moment–on some common goals.

High impact 105

High impact Conversion Trust Technology 105

Search Engine Land

SEPTEMBER 25, 2023

I could have written about this topic years ago, but it’s especially important as engagement costs on major advertising channels continue to increase, and an unpredictable economy puts a premium on efficiency. You’re going for scale without regard to efficiency. A better approach is to aim for efficiency goals, agnostic of channel.

Campaign 120

Campaign CRM B2C B2B 120

Heinz Marketing

NOVEMBER 8, 2023

By Carly Bauer , Marketing Coordinator at Heinz Marketing At Heinz Marketing, we regularly talk about sales and marketing alignment– A strategic and collaborative approach in which a company’s sales and marketing teams work closely together to achieve common goals, increase efficiency, and improve overall business performanc e.

Meeting 112

Meeting Campaign Lead generation Strategize 112

Martech

OCTOBER 9, 2023

It’s my pleasure to report that martech is so alive and that we still need digital asset management (DAM) platforms to be the core of all we do in those efforts. Building an optimized martech stack is your opportunity to amplify your team’s efficiency in distributing your assets to your consumers. Get MarTech! In your inbox.

Government 111

Government Technology Technology CRM 111

SaaStr

FEBRUARY 16, 2024

Reaching social media, tech press, and blog posts you’d think everything was about efficiency. Heck, the 5 Interesting Learning series on SaaStr is all about efficiency. We aren’t all Wiz, or Rippling, or OpenAI, etc. In many cases, quite effectively. With no more funding coming, and growth way down.

Growth 96

Growth Up-sell Sell 96

Search Engine Land

FEBRUARY 14, 2024

Why we care. Deeper insights into trends facilitate data-driven decisions, enhancing optimization effectiveness. Understanding market behavior allows you to predict future opportunities, manage risks, and allocate resources efficiently. Where are the tools that we need and are gone from Universal?” ” Daniel J.

Launch 109

Launch Process 109

Martech

JANUARY 30, 2024

Clear messaging Effective communication is the cornerstone of building a strong brand. Every article and example ever given seems to tie AI to CX through customer service interactions and agent efficiency. It’s also typically one of the most overlooked aspects of the customer experience. Know where I am in the journey.

Customers 133

Customers Price Contact Campaign 133