Search Engine Land

MAY 16, 2024

A site migration refers to the process of making major changes involving a website. This might include moving a site to a new domain or hosting provider, switching to a different content management system (CMS) or merging multiple websites into one. Why is SEO important in site migrations? Zero SERP features to 1,496 SERP features.

Objectives and Key Results 95

Objectives and Key Results User Experience Launch Engineering 95

Search Engine Land

MARCH 8, 2024

I think it falls on all of us, whatever industry we’re in, to try and help limit our carbon emissions. And as SEOs we’re in a great position to help shape traffic on the web. What if SEOs can instead help push clients towards adopting more eco-friendly web practices, starting with curbing the emissions of their website?

Objectives and Key Results 128

Objectives and Key Results Manufacturing Clients Education 128

Search Engine Land

FEBRUARY 27, 2024

AI improvement seems positive, but it’s not so clear-cut. Why do AI bots like GPTBot crawl websites? Simply put, bots like GPTBot are crawling websites to gather information. Large language models (LLMs) scour these websites in an attempt to understand the world around us.

Legal 108

Legal Technology Technology Commission 108

Search Engine Land

JANUARY 24, 2024

But if you have lots of images on your website, manually writing alt text for all of them will be time-consuming. This article is a step-by-step guide for using AI to generate alt text automatically at scale. We will use Screaming Frog to identify images with missing alt text across a website.

Follow-up 136

Follow-up Niche Technology Technology 136

Martech

DECEMBER 14, 2023

Be aware that if your website depends on third-party cookies, this rollout might pose challenges. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. A Google spokesperson said in a statement: “Third-party cookies have been a fundamental part of the web for nearly three decades.

Engineering 129

Engineering Start-ups Service Process 129

Search Engine Land

DECEMBER 13, 2023

Industry headlines and random folks on X are happy to remind you that your SEO is “dead” in light of these developments, but the truth is that there has never been a more exciting and dynamic time to be in SEO. Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing.

UX 119

UX Manufacturing Clients Growth 119

Martech

OCTOBER 11, 2023

With AI tools and chatbots like ChatGPT now becoming the go-to source for quick answers, the traditional SEO game is changing. This shift means potential customers have less incentive to click through to your website. It all starts with leveraging what humans still deliver better than AI: original ideas.

Start-ups 129

Start-ups Launch Gaming Promote 129

Martech

FEBRUARY 20, 2024

In this article, we will explore the fundamentals of B2B content marketing, delve into effective strategies for creating impactful content, and examine the role of generative AI in enhancing content creation. To ensure that content is relevant and useful, B2B marketers need to have a deep understanding of who their customers are.

Strategize 129

Strategize B2B B2C Trust 129

Search Engine Land

MARCH 14, 2024

Whether AI will dominate the SERPs altogether is up for debate. As explained by Barry Schwartz on this site last November, hidden gems are when people share their first-hand knowledge and their own personal insights and experiences with others on the public web. And Google’s not kidding about using hidden gems for ranking.

Launch 119

Launch Referrals Strategize Networking 119

Martech

DECEMBER 13, 2023

Industry headlines and random folks on X are happy to remind you that your SEO is “dead” in light of these developments, but the truth is that there has never been a more exciting and dynamic time to be in SEO. Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing.

Objectives and Key Results 110

Objectives and Key Results UX Manufacturing Technology 110

Martech

SEPTEMBER 11, 2023

I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI moment. These AI “Aha!”’ Before the birth of generative AI, these large language models (LLMs) were primarily used to analyze large datasets and predict outcomes.

Campaign 128

Campaign Launch Represent Strategize 128

Salesforce

APRIL 22, 2024

It’s time to create your own website and showcase a your professional portfolio of projects, resume, demo videos, and much more. You’ll learn through guided lessons, test your knowledge, and practice with the same exact technology you’ll use on the job. Developers of all stripes can showcase their relevant work.

Clients 111

Clients Consult Promote Contact 111

Martech

OCTOBER 19, 2023

Feeling overwhelmed by AI? You are very much not alone: 70% of marketers feel inundated by the rapid pace of AI’s development and incorporation into their marketing strategies, according to a survey by SOCi. Well, 42% said they haven’t received any formal training on AI and its applications in marketing. Get MarTech!

B2C 115

B2C Launch High impact Market share 115

Search Engine Land

NOVEMBER 16, 2023

To succeed in Google search, SEO professionals must stay updated on Google’s algorithm changes and be adaptable to evolving search trends that influence website rankings and online visibility. Enter Bard, Google’s conversational AI chatbot. One notable constraint is its production of “AI hallucinations.”

Construction 107

Construction Engineering Follow-up Start-ups 107

Martech

FEBRUARY 22, 2024

One of my problems with AI isn’t the hallucinations, but how boring those hallucinations are. That’s a big step forward for AI, IMOP. Wildfire Systems’s RevenueEngine browser extension for Chrome lets creators leverage generative AI to develop and monetize content that recommends, reviews, or compares products and brands.

Territory 94

Territory Government Launch Networking 94

Martech

APRIL 27, 2023

Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. Leading marketers use automation to enhance creativity and engineer more impactful brand experiences. Let’s focus on one important digital marketing element: a company’s website. Everything.

UX 115

UX Technology Technology B2B 115

Search Engine Land

DECEMBER 6, 2023

Generative AI is revolutionizing SEO , especially for large websites dealing with complex technical challenges. AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive.

Niche 129

Niche User Experience CTR Click Through Rate 129

Search Engine Land

AUGUST 29, 2023

Incorporating AI to save time and establishing smoother cross-department communication for enhanced efficiency are some effective steps. Use AI as your content intern Treat AI like an intern gathering basic information. If refreshing the content, update it to be useful for today’s audience.

Launch 127

Launch Angle Click Through Rate Engineering 127

Search Engine Land

APRIL 7, 2023

While ChatGPT is remarkable, once you’ve used it long enough, you likely know the following: It frequently “hallucinates” answers, acting as if it knows the correct answer when in reality, the platform is “confident but wrong.” It’s built to be a general-purpose AI chat product, not a “point solution.”

X-functional 116

X-functional Engineering Conversion Product 116

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. These days, they’re adding more AI features to help retrieve detailed insights more easily.

Strategize 97

Strategize Campaign User Experience Start-ups 97

Search Engine Land

NOVEMBER 20, 2023

Are you looking for some examples of how companies are using AI for SEO successfully? Maybe you are playing with the idea of using AI for tangential SEO. Or you simply want to learn more about the state of AI for SEO. million Model : AI writing plus human contribution Estimated AI-written articles : 141,855 (U.S.

A/B testing 128

A/B testing Click Through Rate Real Estate Niche 128

Search Engine Land

APRIL 25, 2024

The rise of generative AI and large language models (LLMs) has opened the possibility of disrupting Google’s long-standing dominance in the search engine market. What is Perplexity AI? Perplexity describes itself as “your AI-powered Swiss Army Knife for information discovery and curiosity.” It sits on top of ChatGPT 3.5

Engineering 98

Engineering Follow-up Conversion Start-ups 98

Search Engine Land

MAY 4, 2023

Fabrice Canel (FC) : In February 2023, we introduced the world to the all-new AI-powered Bing and Microsoft Edge , your copilot for the web. Since then, more users have been using Bing than before, and we recently hit 100 million daily users and 100 million chats. You can see the full announcement here.

UX 98

UX User Experience Engineering Technique 98

Search Engine Land

FEBRUARY 19, 2024

The behavior of a local consumer is changing rapidly in the world of AI-powered search. Having proper schema structure on your website. Use this data to train diverse large Language Models (LLMs), enabling you to comprehend searcher intent and behaviors more effectively.

Objectives and Key Results 112

Objectives and Key Results Territory Real Estate Hospitality 112

Search Engine Land

JULY 17, 2023

As Pierre Far explained in Crawlers, search engines and the sleaze of generative AI companies , search engines used to give website operators full control over the crawling and indexing of their content. However, the rise of generative AI, built on large language models trained on web content, has changed all that.

Legal 96

Legal Engineering Trust Presentation 96

Search Engine Land

FEBRUARY 9, 2024

The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. Answer: The Search Generative Experience (SGE) is a new AI-powered search engine developed by Google.

Clients 115

Clients Engineering Consult User Experience 115

PandaDoc

MARCH 6, 2024

Not using AI (artificial intelligence) tools isn’t an option anymore because it could mean the difference between unlocking your full potential and getting left behind. What AI technology do you need for your organization, and for which use cases? If you are interested in exploring how AI is already reshaping sales.

Price 97

Price Legal Contract Government 97

Search Engine Land

FEBRUARY 19, 2024

You are competing with ads, SERP features, and soon integrated generative AI in the form of the Search Generative Experience (SGE). I don’t find that useful, as better is often subjective. Strategy development should answer the question of how you create something better (rather than just to create something better).

Strategize 116

Strategize Niche Angle UX 116

Search Engine Land

NOVEMBER 20, 2023

Understanding Google SGE SGE is Google’s AI-driven initiative to provide personalized and conversational answers to user search queries. Google’s Search Generative Experience uses natural language processing (NLP) capabilities to understand complex topics and detailed search queries better. Not at all.

Engineering 127

Engineering Niche Presentation Follow-up 127

Search Engine Land

NOVEMBER 27, 2023

Tackling such SEO projects often requires collaboration between technical SEO specialists and web developers, especially for large sites. to eliminate friction points that might hinder search bots from properly crawling, indexing and rendering a website. On-page SEO revolves more around keyword research and content efforts.

Campaign 112

Campaign UX Technique Technology 112

Search Engine Land

MARCH 21, 2023

As reports circulate that AI research lab OpenAI uses news stories from media outlets like the Wall Street Journal and CNN to train its ChatGPT chatbot, an even greater challenge emerges: How do media outlets retain traffic, revenue and relevancy in the generative AI era? In 2016, for example, the U.K.’s

Sports 101

Sports Gambling Legal Engineering 101

SaaStr

DECEMBER 14, 2023

When it comes to marketing Workspace, Alison shared they’re double down on showing off the value off of Duet AI, Google Workspace’s AI assistant. Their focus on Marketing with Duet AI with Workspace has been a way to open up business in new accounts. Right now, 70% of the GenAI startups are using Google Cloud.

GTM 94

GTM Cross-sell Territory Retail 94

Search Engine Land

APRIL 23, 2024

The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. Prompt: What suggestion do you give me if my website has been removed from google search after core update 2024 (March)?

User Experience 91

User Experience Clients Consult Engineering 91

Search Engine Land

AUGUST 2, 2023

That’s why preparing your website for localization and translation is key. Here’s how to make your website a welcoming space for global customers using AI translation tools and engines. Here’s how to make your website a welcoming space for global customers using AI translation tools and engines.

Engineering 94

Engineering Construction Launch Service 94

Search Engine Land

JULY 12, 2023

Google is accused of illegally using copyrighted content and stealing the personal information of millions of Americans to train its AI products. Marketers are widely being encouraged to embrace AI and implement technologies such as ChatGPT and Bard into their strategies. Why we care. Who is suing Google? What has Google said?

Product 94

Product Represent Engineering Technology 94

Search Engine Land

NOVEMBER 22, 2023

In a world where even your toaster wants to discuss AI over breakfast, SEO professionals are currently mastering how to integrate it into their strategies – especially their content strategies. For those who are still trying to grasp the concept of how AI and SEO can work synergistically for content, this article is for you.

Engineering 113

Engineering Clients Presentation Start-ups 113

Search Engine Land

DECEMBER 15, 2023

Artificial intelligence offers exciting opportunities but also raises understandable concerns – including the potential for generative AI models to “take” or misuse content created by human writers and marketers. Why do we care about AI taking our content? What can AI take from your content? Let’s define our terms.

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Trust Presentation Follow-up Cross-sell 113