Martech

SEPTEMBER 27, 2023

So, what’s the solution to this problem? If you rely on Google Sheets, FTP or XML links to manage your feeds in Google Merchant Center, there’s a higher likelihood that you’re facing this issue, although it’s not exclusive to these file formats.

Price 111

Price CTR Campaign Click Through Rate 111

Search Engine Land

JUNE 6, 2023

Explanation : A short explanation of what the code is doing. Step 1: Tell me what you want Before we dive into creating the outlines, we need to define what we want. Step 1: Tell me what you want Before we dive into creating the outlines, we need to define what we want. Code : The code to complete that step.

X-functional 95

X-functional Objectives and Key Results Follow-up Start-ups 95

Hubspot

NOVEMBER 11, 2019

Below we'll cover some items to add to your checklist as well as some website elements to audit to ensure that your pages are prime for crawling. Below we'll cover some items to add to your checklist as well as some website elements to audit to ensure that your pages are prime for crawling. Create an XML sitemap.

Engineering 70

Engineering Follow-up Start-ups Product 70

Hubspot

NOVEMBER 22, 2018

If someone were to search “gluten-free cafe near [insert a neighborhood in Boston]” on Google, it’s safe to assume you’d want your WordPress website to come up at the top of the search results, right? What is SEO? Now that you understand what SEO is, let’s talk more about why it’s so important. Why is SEO Important?

Engineering 101

Engineering User Experience Contact Follow-up 101

Search Engine Land

SEPTEMBER 27, 2023

So, what’s the solution to this problem? If you rely on Google Sheets, FTP or XML links to manage your feeds in Google Merchant Center, there’s a higher likelihood that you’re facing this issue, although it’s not exclusive to these file formats.

Price 88

Price CTR Campaign Click Through Rate 88

Hubspot

AUGUST 24, 2015

Similarly, you'd never want to design a website without creating a sitemap. A sitemap is a file of code that lives on your web server and lists all of the relevant URLs that are in the structure of your website. Here's an example of what a sitemap file might look like: Image Credit: Sitemaps.org. Who's involved?

Legal 77

Legal Engineering Start-ups Process 77

Search Engine Land

NOVEMBER 3, 2022

What did Google’s John Mueller say about changing URLs for SEO? Before we dive in, let’s see what the official Google position on changing URLs for SEO seems to be. Custom websites and even content management systems of the early days often create harmful website addresses. Let me explain. example.com/p?

UX 98

UX Finance Engineering Follow-up 98

Search Engine Land

MARCH 24, 2023

However, the fact that Google was granted this patent didn’t necessarily mean it was being used by Google at the time, or that it hadn’t been modified since the application was filed. on SEO by the Sea. And here’s the patent.

Engineering 117

Engineering Non-Profits Transportation Networking 117

ConversionXL

JUNE 16, 2020

What should SEOs spend time on? You don’t buy results—you earn them by investing in your website. What changes when you get to the enterprise level is how difficult corporate roadblocks make it to improve those three areas. Leave algorithm update analysis to Twitter “celebrities” and focus instead on out executing.

CTR 121

CTR A/B testing Click Through Rate Education 121

Hubspot

JANUARY 24, 2013

When was the last time you gave your website a checkup? Website audits are extremely valuable and absolutely necessary before beginning any large-scale SEO or website redesign projects. The Benefits of a Website Audit. throughout the content of your website. throughout the content of your website.

Conversion 78

Conversion Engineering Follow-up Lead generation 78

Hubspot

MARCH 26, 2018

However, there is still some secrecy behind exactly how Google evaluates a website and ultimately determines which sites to show for which search queries. HubSpot's Website Grader. The website offers numerous toolkits, one of which is an SEO toolkit. HubSpot's Website Grader. and a Google bot! SEO Monitoring Tools.

Cold Call 101

Cold Call Contact Follow-up Start-ups 101

ConversionXL

JULY 22, 2021

The technical elements of your website’s SEO are crucial to search performance. Understand and maintain them and your website can rank prominently, drive traffic, and help boost sales. In this article, you’ll learn how to conduct a technical SEO audit to find and fix issues in your website’s structure. Technical errors.

User Experience 162

User Experience UX CTR Engineering 162

Search Engine Land

SEPTEMBER 21, 2023

Their websites often house thousands of pages and diverse elements such as expansive product catalogs, sophisticated ecommerce functionalities, and even sprawling networks of franchise locations. While a fantastic content strategy can lead to rapid growth, it can only take you so far if your website’s technical foundation is unstable.

Objectives and Key Results 106

Objectives and Key Results Engineering High impact Networking 106

Search Engine Land

OCTOBER 27, 2022

Yet too often it’s said crawl optimization is only beneficial for large websites. But it’s not about the size of your website, the frequency content is updated or whether you have “Discovered – currently not indexed” exclusions in Google Search Console. Crawl optimization is beneficial for every website.

User Experience 118

User Experience Engineering Follow-up Start-ups 118

Search Engine Land

FEBRUARY 23, 2024

Prompt: What are the three most important areas you would focus on when creating a SEO technical audit? Indexing: It is crucial to check how many pages of your website are indexed by search engines. This can be done by navigating to your desired search engine and entering your website’s URL.

Construction 114

Construction Engineering Presentation User Experience 114

Search Engine Land

MAY 15, 2023

Your website is the center of your digital marketing world. Yet, all too often, SEO is not deeply embedded when a new website is being designed (or redesigned), and SEO thinking is often only addressed after a site has launched. This article explores why – and how – SEO plays an integral part in the website design process.

Engineering 105

Engineering Click Through Rate Follow-up Service 105

Search Engine Land

JULY 10, 2023

Rendering in a nutshell Before we get into the more granular stuff, let’s talk big-picture. For a search engine to understand content that’s powered by JavaScript, it has to crawl and render the page. The problem is, search engines only have so many resources to use, so they have to be selective about when it’s worth using them.

Engineering 103

Engineering User Experience Follow-up Clients 103

ConversionXL

JULY 16, 2021

In this article, we’ll explore what technical SEO is and how it impacts website growth. . What is technical SEO (and how does it impact growth)? What is technical SEO (and how does it impact growth)? Website architectures. Getting your technical SEO house in order is the final piece of the puzzle in site ranking.

User Experience 149

User Experience UX Engineering Consult 149

Hubspot

FEBRUARY 12, 2021

In this post, we’ll cover everything you need to know about HTML5, including: what it is. what’s the difference between HTML vs. HTML5. what’s new in HTML5. What is HTML5? To understand how HTML5 can do all that, let’s look at what’s new in this latest version of HTML. What is new in HTML5? how to use HTML5.

Objectives and Key Results 98

Objectives and Key Results Technology Technology Networking 98

ConversionXL

APRIL 21, 2021

While most marketers stop at title tags, using advanced meta tags can help you communicate to Google which landing pages on your websites are most important and, in the process, improve your rankings. Again, it’s very important you don’t go making massive changes if you’re unsure what you’re doing. . Here’s how to do it.

Territory 139

Territory X-functional Promote Engineering 139

Search Engine Land

NOVEMBER 27, 2023

to eliminate friction points that might hinder search bots from properly crawling, indexing and rendering a website. Technical SEO vs. on-page SEO vs. off-page SEO In a nutshell: Technical SEO is a process designed to maintain your website’s technical health. On-page SEO revolves more around keyword research and content efforts.

Campaign 113

Campaign UX Technique Technology 113

Search Engine Land

FEBRUARY 20, 2023

Google Search Console sends alerts for big drops in clicks In 2019, Google Search Console started sending notifications when it detected a “substantial drop” in clicks from Google search results to a website when compared to the previous week’s data. This drop is likely due to a drop in clicks for the query “X”.”

Real Estate 97

Real Estate Retail Engineering Launch 97

Hubspot

APRIL 22, 2019

WordPress plugins allow you to enhance your website's functionality by adding features and capabilities that don't come standard with the system. They'll also keep both you and your WordPress website running efficiently and effectively. Did you know there are over 56,000 WordPress plugins available today? Source : WordPress.

CTR 78

CTR A/B testing Contact Click Through Rate 78

Search Engine Land

APRIL 14, 2023

Relaunching or redesigning a website can make or break your SEO efforts. Why a redesign is an inherent risk Businesses must never take a website change lightly. Aside from the SEO ramifications, users don’t always welcome a website overhaul. Most site redesign fails involve the following: Noindexing the website.

UX 104

UX X-functional User Experience Technology 104

Search Engine Land

FEBRUARY 26, 2023

German court: Google has no ‘duty to inspect’ websites for illegal content before displaying 2018: Google couldn’t be held liable before being notified of a ‘clearly recognizable violation’ of individual rights. Sitemaps.org Update: You Can Now Store Your XML Sitemap Files Anywhere!

Hospitality 92

Hospitality Non-Profits Retail Legal 92

ConversionXL

JANUARY 6, 2021

The starting point for any effective SEO strategy is understanding what Google chooses to show and why. Only then can you figure out what you need to create or adjust on your site to show up more often—and in higher positions. Let’s use the query “what is digital marketing” as an example. Let’s walk through the process.

Start-ups 147

Start-ups Legal Follow-up Engineering 147

Search Engine Land

MARCH 30, 2023

Any website which regularly invests in timely content can reach engaged audiences and drive quality traffic with a solid Google News SEO strategy. I say “somewhat newsworthy” because what Google defines as “news” is now lax. Let’s set the record straight. Here’s how to claim your share.

CTR 127

CTR Angle Click Through Rate Follow-up 127

Search Engine Land

MARCH 26, 2023

In short, Google’s research indicated that even a website ranking in Position 1 could benefit from an accompanying PPC ad. Google found that, on average: 81% of ad impressions and 66% of ad clicks occurred in the absence of an associated organic result on the first page of search results. Yep launched in 2022.) Car Makers Drove 14.4

Engineering 97

Engineering Launch Territory Government 97

Hubspot

AUGUST 11, 2014

Admit it: Launching a new website is stressful -- even for the most seasoned digital marketers. Websites are complex. Like what if you forget to test an important data capture form and then lose out on generating a bunch of new leads? First, take some time to review all of the content on your website with a fine-tooth comb.

Launch 78

Launch E-commerce Legal CRM 78

Sales Pop!

OCTOBER 18, 2021

But what is a sales setup anyway? What Is a Sales Setup? What Is a Sales Setup? What Tools Should Be in Your Sales Setup. We’ll show you the top 22 tools to have in your sales setup and explain what to consider when choosing similar tools for different aspects of your sales process. Lead Generation Tools.

Prospecting 97

Prospecting Price CRM Lead generation 97

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. Outside of inbound marketing, you can use it to determine what tastes better on a peanut butter sandwich: jelly or fluff.

Engineering 78

Engineering Networking Contact Follow-up 78

ConversionXL

JULY 27, 2015

To learn more about accessibility challenges you can read the stories of real people struggling to use websites. AbilityNet say that ecommerce is losing out £50 billion a year in the UK spending power due to poor accessibility [PDF]. Why should you care about making your form accessible? 5 reasons: It’s the sensible and caring thing to do.

Conversion 119

Conversion User Experience UX Follow-up 119

ConversionXL

NOVEMBER 11, 2015

ABTasty has no full data export, so you’re limited to what the tools shows. Whether you’re a conversion optimization agency, consultant, or in-house at a startup or enterprise, investing in the right conversion optimization tool is a big decision. We also gave the option to view only Peep’s favorite tools as well. Simple and intuitive.

Conversion 124

Conversion A/B testing UX Consult 124

Hubspot

MARCH 10, 2016

We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. Outside of marketing, you can use it to determine what tastes better on a peanut butter sandwich: jelly or fluff. heck, even marketing acronyms. 99 Marketing Terms to Improve Your Marketing Vocabulary.

Networking 78

Networking Non-Profits Engineering Follow-up 78

Hubspot

APRIL 25, 2013

Here''s what you do. Don’t worry if your image isn’t in that format yet -- most image editors have the capability to save the file as a GIF or JPEG. 2) Name the file using keywords that describe the image. Google uses these filenames to index those images and sometimes the file name can even show up as the image title in a SERP.

Engineering 77

Engineering Networking Angle Strategize 77