Martech

MAY 13, 2024

Quantcast is a global digital advertising, audience insights and measurement platform. Our conversation with advertisers has always been — you should be thinking about your company and what you’re doing to be able to use digital advertising to your advantage without cookies. We sat down with their U.K.-based

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Conversion Follow-up Engineering Technology 103

Search Engine Land

APRIL 22, 2024

Google is developing a two-hop proxy to enhance privacy for Chrome users, which has three big implications for advertisers: For ad location targeting, you’ll only have the option to target regions designated by Google, which won’t be accurate. What is IP-based geolocation. Why we care. The details. Dig deeper.

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Territory Engineering Service Process 130

Search Engine Land

MAY 13, 2024

Google is rolling out restrictions for suspended Google Ads accounts , limiting the actions advertisers can take while their accounts are suspended. The restrictions could frustrate some advertisers wanting full access during suspension periods. What’s new? Restrictions will be implemented in June 2024. Why we care.

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Campaign Process 108

Martech

MAY 8, 2024

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. vs. Google antitrust trial.

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Click Through Rate Price User Experience Launch 97

Search Engine Land

MAY 9, 2024

Some Meta advertisers received an alert yesterday when they opened their accounts. What was announced? Getting alerts about functionalities that advertisers rely on can be destabilizing. If false alerts like these keep showing – how should advertisers trust the alerts we see? Concerns from advertisers.

Campaign 109

Campaign Engineering Trust Service 109

Search Engine Land

APRIL 29, 2024

Microsoft’s AI assistant Copilot is now available for all advertisers across the Microsoft Advertising Platform, a month after they increased the testing pool , the company announced today. We’ll be watching closely to see whether these claims are actually true for advertisers. What’s new.

Strategize 103

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Search Engine Land

APRIL 10, 2024

Meta advertisers claim the cost of running campaigns across it platforms has surged due to ongoing issues with its algorithm. Meta is a global leader in digital advertising with its platforms accounting for approximately 22% of the market, according to Emarketer. ” What Meta is saying. Why we care. billion in ad revenue.

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Campaign Sales Technology Technology 127

Search Engine Land

MAY 16, 2024

Netflix’s platform offers advertisers a large and expanding pool of potential customers. Netflix’s platform offers advertisers a large and expanding pool of potential customers. If you’re looking for new advertising opportunities, you may want to explore streaming audiences. What they’re saying.

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Territory Launch Pipeline Presentation 88

Search Engine Land

MARCH 11, 2024

Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. What are MFA websites? MFA websites are sites created primarily for profit through advertising and generally provide a poor user experience, potentially damaging the reputation of digital advertising overall. Smart AdServer.

Non-Profits 127

Non-Profits Gambling Drivers/motivators Government 127

Search Engine Land

APRIL 16, 2024

Ad Strength is not a “major factor” that stops a keyword from going to auction, despite what some advertisers may believe. PPC influencer Sarah Stemen suggested it’s an issue of what we can see vs what we can’t. Google vs. advertiser opinions. Some advertisers dismiss the importance of Ad Strength.

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Martech

MAY 10, 2024

Almost two-thirds of the money spent on programmatic advertising was wasted because ads were shown to the wrong target audience, according to the ANA’s recent report. Furthermore, many ads wind up on made-for-advertising sites that are typically fraud, click-bait or offer low-value inventory. The first step is setting tangible goals.

Electricity 121

Electricity Campaign Process Conversion 121

Search Engine Land

MAY 8, 2024

With over 1 billion monthly searches on the platform, Reddit sees advertising against user searches as a logical next step to improve monetization after enhancing the core search experience. Advertisers will get the diversity in available platforms they crave as signs of decreasing Google trust levels prevail. What’s next?

User Experience 110

User Experience Trust Presentation Product 110

Search Engine Land

FEBRUARY 27, 2024

Google is giving advertisers more control over ad placement within the Search Partner Network. From March 4, advertisers using Performance Max will have access to impression-level placement reporting of Search Partner Network sites. What is the Search Partner Network? What is Adalytics? Why we care.

Networking 133

Networking Campaign Engineering Follow-up 133

Search Engine Land

MARCH 11, 2024

Microsoft Ads expanded its Copilot trial to a larger set of advertisers. The company confirmed to Search Engine Land that it is giving more advertises access to Copilot as it continues to collect data, test, optimize, and work towards a general availability. What has Microsoft said? First spotted. How it works.

X-functional 121

X-functional Retail Represent Campaign 121

Search Engine Land

APRIL 22, 2024

Airbnb is the leading advertiser in search sentiment, closely trailed by Viacom and Netflix, according to a new analysis of 100 top advertisers. Looking at search sentiment can help marketers better understand how consumers feel about them in real-time and what contributes to brand loyalty and sustainability. Why we care.

Gambling 100

Gambling Entertainment Retail Launch 100

Search Engine Land

MARCH 27, 2024

million advertiser accounts last year – nearly double the previous 12 months. However, there’s also a potential risk associated with AI, as it may mistakenly suspend genuine advertisers and ads. million advertisements for violating our misrepresentation policy, which includes many scam tactics. Why we care. Moving forward.

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Search Engine Land

MAY 16, 2024

So it’s important for advertisers to maintain accurate campaign insights and revenue accountability to conduct effective marketing measurement with tighter data privacy laws. What they’re saying. “Advertisers who adopt this robust measurement approach see better advertising outcomes,” per Snapchat.

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A/B testing Technique Strategize Campaign 86

Search Engine Land

MARCH 29, 2024

Facebook and Instagram advertisers filed a class-action lawsuit against Meta for $7 billion in San Francisco. The advertisers suing Meta allege that the Potential Reach metric used by the company to determine advertising costs relies on the total number of social media accounts rather than individual users. What Meta is saying.

Legal 106

Legal Represent Price Follow-up 106

Martech

APRIL 9, 2024

What’s next in first-party advertising? Here’s the scoop on our latest releases and updates — and what they can do for your business. These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. Open the report What is first-party data advertising?

SQL 101

SQL Cross-sell Campaign Trust 101

Search Engine Land

MARCH 4, 2024

Performance Max campaigns will be available on Microsoft Advertising globally from March 5. PMax is an automated campaign type that uses AI to optimize and manage your ads across different formats and channels in Microsoft Advertising. What Microsoft is saying.: PMax explained. Why we care. Getting started.

Campaign 123

Campaign Launch Networking Start-ups 123

Martech

APRIL 12, 2024

Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. Meta is a global leader in digital advertising with its platforms accounting for approximately 22% of the market, according to Emarketer. What Meta is saying. Why we care.

Gaming 103

Gaming Sales Campaign Technology 103

Search Engine Land

MARCH 13, 2024

Advantage+ creative optimizations also enable advertisers to generate multiple ad variations dynamically, tailoring them to each individual’s preferences for maximum effectiveness. Advertisers can now include branded videos or customer demonstrations instead of just static images. Advantage+ catalog ad s update. Reminder ads.

Retail 117

Retail Campaign Launch Networking 117

Search Engine Land

MAY 2, 2024

When I audit the Google Ads programs of new and prospective clients, I still find some without a YouTube advertising component. In 2023, YouTube’s global advertising revenues rose to $31.51 For years, our client spent $3,500 in video advertising every month. We can look at YouTube ad revenue to measure the platform’s dominance.

Campaign 107

Campaign High impact Clients Growth 107

Martech

APRIL 18, 2024

Leaders in the adtech industry gathered to discuss new tools and strategies that lead to more sustainable digital advertising. For broader adoption of environmentally friendly digital advertising, it is crucial to promote the tangible benefits of green media products more vigorously,” Skinazi said. Mastercard making team green.

Transportation 105

Transportation Finance Strategize Promote 105

Martech

APRIL 9, 2024

In short, Privacy Sandbox is an attempt to fill in the many gaps that will open up in the advertising ecosystem when third-party cookies are deprecated in the Chrome browser. Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.”

Objectives and Key Results 108

Objectives and Key Results Campaign Entertainment Legal 108

Search Engine Land

SEPTEMBER 12, 2023

Google will soon require some suspended advertisers to go through the advertiser verification process to be reinstated. This will start to roll out on October 10, 2023 to some advertisers. What is changing. What verification is required. Who is impacted. ” When is this happening.

Networking 140

Networking Engineering Follow-up Start-ups 140

Search Engine Land

APRIL 12, 2024

TikTok is reportedly developing AI-powered virtual influencers that will be able to compete against human creators for lucrative advertising contracts. Some advertisers worry that AI influencers could be used for manipulative marketing tactics. What TikTok is saying. Get the daily newsletter search marketers rely on.

E-commerce 115

E-commerce Contract Promote Campaign 115

Search Engine Land

APRIL 1, 2024

What is Walmart Connect? Walmart Connect is the rebranded media group of Walmart, serving as the advertising division of the retail giant. Walmart Connect is the rebranded media group of Walmart, serving as the advertising division of the retail giant. What Walmart is saying. Walmart Connect updates.

Retail 97

Retail Networking Follow-up Campaign 97

Martech

MARCH 21, 2024

And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.

Finance 114

Finance Retail Government Networking 114

Search Engine Land

AUGUST 31, 2023

The platform will now have a “get-to-know-you” period for advertisers it doesn’t know well. During this time, Google Ads may limit how many impressions unfamiliar advertisers receive. What’s next? Google Ads will notify advertisers impacted by the new policy. Help for advertisers.

Trust 143

Trust Engineering Campaign Meeting 143

Search Engine Land

MAY 6, 2024

What is site reputation abuse? Not all third-party content will be considered spam, as Google explained: “Many publications host advertising content that is intended for their regular readers, rather than to primarily manipulate Search rankings. Google said today. This is just a sampling of some of the enforcement.

Education 144

Education Launch Trust Closing 144

Martech

MARCH 7, 2024

It’s been one step forward, two steps back all the way for Google’s Privacy Sandbox, the initiative intended to devise new and privacy-compliant ways for digital advertising to operate on the open internet. Remember FLoC ? It was not friendly. The answer is, perhaps, obvious: the walled gardens.

Advertising/ Marketing 115

Advertising/ Marketing Click Through Rate Cross-sell Government 115

Search Engine Land

APRIL 9, 2024

The world’s biggest advertising group announced a major collaboration with Google that will see it utilize Gemini AI to help produce its ads, including: Ad narration. What is WPP? Google Cloud’s advanced gen AI tools will be integrated with WPP’s proprietary marketing and advertising data. How it will work.

Campaign 136

Campaign Clients Technology Technology 136

Search Engine Land

MARCH 20, 2024

Disney Advertising is teaming up with Google and The Trade Desk to expand its Disney Real-Time Ad Exchange (DRAX). As businesses move their advertising budgets away from traditional TV to digital video platforms, TV networks are feeling the impact. What Disney is saying. ” What Google is saying. .”

Territory 98

Territory Launch Networking Technology 98

Search Engine Land

APRIL 30, 2024

Google Ads will automatically pause low-activity keywords, starting in June, according to an email sent to advertisers by the Google Ads team. What is low activity? So advertisers “focus on keywords that drive results,” Google said. Why we care. ” Unpausing paused keywords. Why the change.

Campaign 103

Campaign 103

Martech

APRIL 5, 2024

It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform. Why we care. Dig deeper: Why we care about retail media networks Data.

Networking 111

Networking Launch Retail Construction 111

Search Engine Land

JANUARY 18, 2024

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Meanwhile, app advertisers are advised to update to the latest version of the Google App Conversion Tracking API or SDK. What is EU UCP? What Google is saying.

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