Salesforce

MAY 20, 2024

With that increased popularity comes a need to grow operations quickly — but delivering a personalized fan experience at scale has always been a top priority for the Fever. When the WNBA’s Indiana Fever selected a college basketball phenom with the first pick in this year’s player draft, fan interest surged.

Gaming 104

Gaming Sports Teamwork CRM 104

Partners in Excellence

MAY 25, 2024

But we have this concept of what SaaS is that limits our thinking about how we can build and scale companies. If they freed themselves from what the SaaS model represents and start thinking about things in a different way, they can achieve unimaginable success. A fundamental underpinning of SaaS is the concept of Predictable Revenue.

Assembly Line 73

Assembly Line Manufacturing Contract Represent 73

SalesProInsider

NOVEMBER 8, 2023

I encourage you to keep reading and not look away because what I’m discussing today is one of the key ways to increase the probability of success in your sales conversations. That’s what goes through my head as I’m doing my geeky DIY home projects. We need to prepare twice. Want to Close Your Sales Conversations?

Conversion 105

Conversion Pitch Prospecting Drivers/motivators 105

Search Engine Land

MAY 20, 2024

If there isn’t a rich ecosystem making unique and useful content, what are you putting together and organizing? If there isn’t a rich ecosystem making unique and useful content, what are you putting together and organizing? Users are voting with their feet, and people are trying to figure out what’s valuable to them.

Click Through Rate 124

Click Through Rate Follow-up Technology Technology 124

Martech

MAY 24, 2024

But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting. What is B2C marketing automation? A similar message about items left in a cart could appear on the retailer’s online chat the next time you visit the site.

B2C 102

B2C A/B testing Retail B2B 102

Search Engine Land

NOVEMBER 8, 2023

Your website must provide visitors with what they expect to find, whether that’s content, products, or whatever means to whatever end. How are new visitors from a specific channel navigating my website paths in a specific browser? How are new visitors from a specific channel navigating my website paths in a specific browser?

User Experience 108

User Experience Start-ups Follow-up Gaming 108

Martech

MAY 17, 2024

Still, they aren’t very effective at understanding how your solutions are better, different or more valuable than your competitors’ So, what’s the next step? Have a plan You don’t need to fix something into granite, but you can’t go without an opinion. Ah, there it is again — the genAI buzz. You’ve been on LinkedIn.

B2B 117

B2B Strategize Technology Technology 117

Search Engine Land

MAY 28, 2024

Or even over the next ~2-3 months.) Part of this is because you’re forced to compete head-on, directly, in a red ocean blood bath for a tiny sliver of only ~5% “in-market” prospects at that time (more on this in the next section). “Buying” customers can work. Just not all that well over the long haul, it turns out. Like, ever.

B2B 92

B2B Non-Profits Profit margin A/B testing 92

Salesforce

MAY 6, 2024

Is your business ready for an audit? No, not the kind involving accountants and IRS agents. We’re talking about an AI audit, a kind of check-up on your AI systems to ensure they’re operating ethically, transparently, and within regulatory guidelines, with an eye toward understanding how they make decisions.

Legal 116

Legal Territory Trust Technology 116

Search Engine Land

MAY 14, 2024

This article covers the benefits of custom GPTs and provides a step-by-step guide to building your own “Striking Distance Keyword Opportunity Analyzer” – a GPT specifically designed to identify high-potential keyword opportunities that align with your website’s existing rankings. That’s where custom GPTs come in.

Customers 96

Customers Niche Strategize Represent 96

Highspot

MAY 29, 2024

It requires asking the right questions that not only qualify the buyer but ensure that your product can solve their problems in a way that meets their specific requirements. And what rep doesn’t love that? What is a Discovery Call? Send a detailed agenda beforehand to align on what needs to be discussed.

Objectives and Key Results 52

Objectives and Key Results Sales Pitch Prospecting 52

Search Engine Land

APRIL 26, 2024

While this is a good indication of how a core update has impacted your site’s visibility in the SERPs, you’ll need to dig deeper to really understand the update’s effects. So, while this is a great place to start to get a feel for what’s been going on, it’s important to go further. It’s been a long and turbulent road for some.

X-functional 121

X-functional User Experience UX Follow-up 121

Martech

MARCH 6, 2024

We talked to him about marketing’s AI skills shortage and what can be done. Like, what campaigns drove the most leads last quarter or something and it will give you answers. Nobody knew what to ask. It’s like in Aladdin when the genie comes and says, “What are your three wishes?”

Engineering 96

Engineering Campaign Presentation Consult 96

Martech

DECEMBER 1, 2023

Custom GPT models offer controlled data but are limited to what is provided. Organize Next, the system must organize the data. It should be structured for easy access as needed, like organizing papers in file folders — alphabetically, chronologically or by topic. The next step is maximizing the potential of the system in use.

Technology 141

Technology Technology Campaign Technique 141

Martech

OCTOBER 9, 2023

Persuasion is at the heart of so much of what we do as marketers, no matter which channel we’re working in. As marketers, we can be most effective when we understand why we humans do what we do and use that information to help our customers make decisions others make on matters that concern us. This is a must.

A/B testing 133

A/B testing Retail Campaign Price 133

Search Engine Land

MAY 13, 2024

Through this exercise, you’ll understand: Why search engines started using entities : What problems did they solve? Your mission is to find the information they need as quickly as possible. For your library to be successful, you’ll need to return better answers that save customers time than other libraries.

Engineering 113

Engineering Construction Start-ups Process 113

Search Engine Land

MAY 22, 2024

To maximize this feature, you need to set the right campaign parameters, monitor performance data closely and follow certain steps. ” You’ll need to work with your developer to insert this specialized tag on your conversion pages and pass through the appropriate parameters. But how does it actually make this determination?

Customers 104

Customers Campaign Conversion Follow-up 104

Martech

OCTOBER 20, 2023

And what about those who use analytics tools? Most present-day analytics users operate as “reporters,” focusing on metrics like the number of visitors or sessions from a specific channel over a recent time period (yesterday, last month, this year, etc.). What about the most recent 2023 data?

Click Through Rate 121

Click Through Rate Campaign Represent Conversion 121

Search Engine Land

MARCH 5, 2024

Real user monitoring data can tell you how well you do on Core Web Vitals and what you can do to improve them. This applies especially to the new Interaction to Next Paint (INP) metric that becomes one of the Core Web Vitals on March 12, 2024. What’s the difference between lab data and real user data?

User Experience 111

User Experience Follow-up Start-ups Networking 111

Search Engine Land

APRIL 23, 2024

Not when your competitors (both direct but more importantly the indirect ones) actually know what they’re doing in competitive spaces. But for the most part, it’s more similar to weight loss: What’s hard is the consistent execution , and not the actual theory or strategy (eat less; workout more). That’s not the problem.

Angle 109

Angle B2C CRM B2B 109

Martech

MARCH 27, 2024

Tech firms will roll out more reliable and tested capabilities over the next year. In the meantime, it’s a good idea to use this period to do what’s needed to clean up your databases so you’re ready to leverage these new tools. That’s great and exciting. But there’s one thing in the way: our data.

Territory 120

Territory CRM Manufacturing Pipeline 120

Search Engine Land

MAY 9, 2024

But what about information gain in relation to the information foraging theory? However, information foraging is more complex, so we need to examine it more thoroughly. By providing a generative AI response to a search query, a search user immediately grasps the subject without needing to click a website.

Engineering 104

Engineering Angle UX Trust 104

Search Engine Land

MAY 29, 2024

What are dimensions in GA4? However, if this is not enough for your strategy’s analysis and you need to analyze attributes in more detail and specifically based on the website’s objectives, you can create custom dimensions. What are GA4 custom dimensions? page_location, page_referrer or page_title ).

Customers 83

Customers Quota Consult Follow-up 83

Search Engine Land

JANUARY 31, 2024

On March 12, 2024 Google will replace First Input Delay (FID) with Interaction to Next Paint (INP) as a Core Web Vitals metric. The news of INP replacing FID is not new , and we knew it was coming in March but now we have the specific date – March 12. What is Interaction to Next Paint? What is changing.

User Experience 125

User Experience Follow-up Start-ups Closing 125

Search Engine Land

MAY 20, 2024

If you are a niche blogger focused on building a site on which the majority source of your income is display ads from Google, 2024 has not been kind to you. From Facebook to Reddit to X, the talk of the Internet in blogging has been the utter wasteland of decimated traffic patterns caused by Google updates. How did we get to this point?

Niche 119

Niche UX Construction Start-ups 119

SaaStr

MAY 25, 2024

Knowing the customer, APIs, and specific language and frameworks drives word of mouth efforts. The pie chart above is from 2023 and is part of a regular NPS survey where they ask customers what they do and don’t like about Cloudinary. Let’s first start with how Cloudinary came to be. They have to make developers successful.

Growth 102

Growth GTM Product Consult 102

Salesforce

JANUARY 3, 2024

Instead, you need to be a curious problem solver who uses your emotional intelligence to be of service. Instead, you need to be a curious problem solver who uses your emotional intelligence to be of service. What you’ll learn: What is a sales pitch? What are the core elements of a sales pitch?

Pitch 109

Pitch Sales Prospecting Clients 109

Martech

FEBRUARY 20, 2024

While I can’t guarantee you overnight success, I promise you’ll walk away inspired and armed with powerful tactics to take your B2B outreach to the next level. What makes a powerful CTA and why you need one Imagine a call to action as the spark that ignites the desired action in your audience. Connection.

B2B 103

B2B Prospecting A/B testing Click Through Rate 103

Search Engine Land

FEBRUARY 23, 2024

Big traffic is at stake among many moving parts, technical challenges and stakeholder management. Historically, one of the most onerous tasks in a migration plan has been redirect mapping. The painstaking process of matching URLs on your current site to the equivalent version on the new website. Should you use AI for redirect mapping?

Process 138

Process Start-ups Service 138

Martech

DECEMBER 12, 2023

After attending the recent MarketingOperations.com conference (MOps-Apalooza), my cofounder Tyler remarked, “If I had a dollar for every time I heard someone at MOps-Apalooza say something about companies buying software that they never fully implemented, I think my ticket for next year’s conference would be paid for.”

Drivers/motivators 122

Drivers/motivators Technology Technology Campaign 122

Search Engine Land

MAY 17, 2024

With little more than a month until the deadline, if you have not done so by now, your organization needs to prioritize archiving your historical data. Phase 1: Make a plan Before archiving data, it’s important to decide: What specific data is important to you? Make a full list of the data you need to archive.

SQL 122

SQL Follow-up Quota Start-ups 122

Partners in Excellence

JANUARY 23, 2024

In speaking to leaders at all levels, I ask the question, “Other than making the number, what are the top two priorities for driving your organization’s performance this quarter/year?” It keeps us from understanding the most critical things we (individually and organizationally need to focus on).

Objectives and Key Results 107

Objectives and Key Results Technique Presentation Closing 107

Martech

FEBRUARY 13, 2024

Your martech decisions must align with and advance your company’s core business goals for the next one to two years. Define how marketing supports the company’s goals Clearly define how your marketing efforts can help move the company’s big rocks in the next year or two.

Objectives and Key Results 93

Objectives and Key Results Cross-sell Strategize Retail 93

Search Engine Land

MAY 13, 2024

You’ve created awesome content, but now what? And for B2B, you need a content strategy with a strategic distribution plan. I’ve been in the content trenches for years, and I’ve seen firsthand what works (and what falls flat). But it’s not enough to just create great content.

B2B 117

B2B X-functional Pitch Click Through Rate 117

Salesforce

MAY 20, 2024

What did we find? What’s top of mind for marketers? Predictive AI can forecast customer behavior and trends, allowing businesses to anticipate needs and tailor their strategies accordingly. Our report found that 71% of marketers plan to use both predictive and generative AI within the next 18 months.

Territory 126

Territory Follow-up Trust Start-ups 126

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. You don’t need to take any action on your existing setup. And is there anything I need to be doing?”

Conversion 123

Conversion Gaming Objectives and Key Results Referrals 123

Martech

MARCH 4, 2024

We know with certainty that we’re in uncertain times and what we know today will be different tomorrow. It’s critical to constantly re-evaluate how you market and sell our products to customers because what worked last year, or even last month, may no longer be relevant. A pi-shaped marketer has many different things they can do well.

Technology 110

Technology Technology Launch Product 110