Search Engine Land

JANUARY 12, 2024

From incorrect account suspensions to uncomfortable sales calls “aggressively” pushing automation to confusion over the platform’s own products, advertisers have told Search Engine Land that they are exasperated by the lack of help offered by their reps. And the problem only seems to be getting worse.

Engineering 144

Engineering Clients Networking Represent 144

STAR Results

APRIL 15, 2021

Business acumen and business planning are becoming a much more necessary skill for sales reps and sales managers. The company’s business planning processes require sales reps to build annual business plans. The purpose of such a meeting is to review the last quarter’s performance and to discuss plans for the next quarter.

Territory 188

Territory Quota Sales Meeting 188

Martech

AUGUST 25, 2023

Do you see more “unassigned” and “direct” traffic in your Google Analytics account even if you’re careful with your UTM tagging? Simply put: An attribution model tells you what sales or marketing activity gets credit for a user taking a specific action. Attribution modeling. Marketing mix modeling.

Government 98

Government Campaign Conversion Technique 98

Sales Hacker

APRIL 4, 2024

SKO Mistakes: Before Direction is far more critical and strategic than speed Before diving into the event planning, clarify your direction for your SKO. It’s not about how quickly you can assemble everything; it’s about having a clear strategic purpose. And one of the best ways to do this? With a sales kickoff (SKO).

Intrinsic 90

Intrinsic Objectives and Key Results Drivers/motivators Presentation 90

Martech

JUNE 9, 2023

We had no idea what to expect when we launched MarTechBot in April. First, we determined the purpose of each conversation. Was the conversation a question (e.g., “What is a CDP?”), ”), a request for a recommendation (e.g., “What is the best CDP?”) Devise an Account Based Marketing (ABM) plan.

Technology 112

Technology Technology Niche Conversion 112

Partners in Excellence

NOVEMBER 25, 2020

Reviews of all types, planning sessions, problem solving sessions, training—you name it, I go from meeting to meeting. In each of these meetings, there are the the follow ups, action plans, next steps, or to-dos. But our action plans lose a lot of their strength and purposefulness because we construct them so poorly.

Construction 126

Construction Meeting Follow-up Customers 126

ConversionXL

JUNE 16, 2022

In the coach’s playbook, every player knows their role and what they must do to make the play work. Consistency is the cornerstone of good marketing. You only have to look at top brands to see this in action: Apple’s sleekness, Coca-Cola’s playfulness, Disney’s magic. Consistency is equally critical for startups. A playbook does exactly this.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Search Engine Land

MAY 30, 2024

Different forms of content have different goals, and each and every piece, whether streamlined with AI or not, should serve a purpose and have a supporting strategy. If you’ve been following SEO trends over the past two years, you’ve probably heard the term “AI” more than enough times already. Unfortunately, neither is true.

Product 126

Product User Experience Clients Technology 126

Martech

MARCH 4, 2024

This saves time and greatly expands what your marketing team can accomplish with limited resources. Once you’ve accounted for every quirk and possible catastrophe from your list, you’re still not in the clear. Step 1: What could go wrong? Unfortunately, marketing automation can also go wrong somewhat spectacularly.

Campaign 134

Campaign Cross-sell Contact Follow-up 134

Sales Hacker

SEPTEMBER 22, 2023

Turning a free sign-up into an enterprise logo involves a multi-step process that requires careful planning, design, and execution. Turning a free sign-up into an enterprise logo involves a multi-step process that requires careful planning, design, and execution. Set the right product limitations for your free account.

GTM 87

GTM X-functional Inside sales User Experience 87

Heinz Marketing

DECEMBER 1, 2023

Now it’s time to put it to the test… In the testing process, you continue to hit wall after wall and nothing seems to be moving forward despite what seems like a fool-proof new process. What’s the hold up? What’s the hold up? What’s preventing them from hitting deadlines?

Process 102

Process Government Consult Clients 102

criteria for success

DECEMBER 8, 2021

If you are currently in a leadership position, or plan to be entering one early in the New Year, you need to ask yourself one question: does your team agree on key goals for 2022? Take time to chat with people and ask them what your company’s goals are in the New Year. So what is the purpose of your goal-setting process?

Objectives and Key Results 94

Objectives and Key Results Follow-up CRM Start-ups 94

Cerebral Selling

JANUARY 14, 2023

As a leader, your job is to motivate your teams, hold them accountable, ensure they’re performing at their absolute peak, and ultimately drive revenue. This guest post was written by Alex Cook , Manager, Enterprise Sales at Klue. Year-end can be the most exciting time in sales. It can also be the hardest. Next year may be even more so.

Quota 188

Quota Pipeline Drivers/motivators Negotiate 188

Martech

JANUARY 26, 2024

While there’s a lot of long-term analysis/navel gazing going on about AI, we wanted to get his take on what to expect in the coming year. Q: What is needed for AI to become a useful tool for marketers and marketing organizations? A: We’re still in the experimentation phase. That comes from finding trusted sources to use.

Technology 106

Technology Technology Trust Start-ups 106

Search Engine Land

NOVEMBER 22, 2022

” “What can SEO do for our revenue?” ” “What kind of lift are we going to see from this work?” For the purpose of forecasting a full year to come, you should be able to reference at least a year of historical data for benchmarking. In this article, I’ll explain my approach.

CTR 144

CTR Growth Clients Follow-up 144

Search Engine Land

JULY 28, 2023

What some PPC marketers don’t realize is that Google won’t just discontinue these attribution models from a bidding standpoint. What some PPC marketers don’t realize is that Google won’t just discontinue these attribution models from a bidding standpoint. Google doesn’t share the rules that decide what ads to link to a conversion.

B2C 98

B2C CRM Clients Conversion 98

Salesforce

FEBRUARY 7, 2024

However, stories about data loss can steal the spotlight – and be reputation killers. Safeguarding against such risks requires a proactive approach: with strong data privacy, governance, and precaution. The outcome? Sensitive customer data stays private, and customers stay satisfied. It’s also vital as a preventative measure.

Healthcare 59

Healthcare Commission Trust Territory 59

Salesforce

MAY 14, 2024

We’ll walk through what a change of commission letter is and when to use them. What you’ll learn: What is a change of commission letter? Learn more What is a change of commission letter? If you handle this sensitive communication with care, you can keep your top reps from heading for the exit.

Commission 52

Commission Quota Represent Legal 52

Partners in Excellence

MAY 1, 2023

Sales people and managers are overwhelmed with the data around activities we are held accountable to perform. We are successful if we have completed a certain number of activities–regardless of what those activities produced. ” Our purpose in doing an activity is to produce a result. but they are very different.

Contact 112

Contact Conversion Meeting Customers 112

Heinz Marketing

FEBRUARY 6, 2024

Maybe everyone seems aligned on changing a process from the start, but the actual execution and accountability to testing the change can become the real challenge. A principled approach to orchestration illustrates how the work gets done, starting with planning and going through execution to optimization.

Objectives and Key Results 98

Objectives and Key Results Campaign Strategize Start-ups 98

Martech

JANUARY 13, 2023

This counsel has been gathered from tens of conversations over the past 60 days with GTM leaders on what teams are doing to optimize performance in uncertain times. First, GTM teams need to stop generating and chasing random leads, accounts and markets with little to no familiarity with your company or solutions.

GTM 134

GTM B2B Pipeline Strategize 134

Sales Pop!

NOVEMBER 22, 2023

But what exactly is a Gantt chart, and what information can it provide to project managers and stakeholders? Defining a Gantt Chart and its Purpose The Gantt chart is a type of bar chart developed by Henry Gantt, which aids project managers in scheduling, managing, and monitoring specific tasks in a project.

Represent 52

Represent Promote Start-ups Presentation 52

The Lost Book of Sales

JANUARY 31, 2024

What tends to ensue next is something along the lines of a psychological rollercoaster, and it's integral for the salesperson to remain sensitive and alert during this period. What if things go wrong or if your buyer thinks they've made a bad choice? What can the seller do?

Sports 105

Sports Drivers/motivators Clients Contract 105

criteria for success

MARCH 30, 2022

Learn what to do when you “get stuck” in the coaching process and how to handle the more difficult and challenging situations. Coach and Coachee Commit to: Completing and documenting a sales action plan on a monthly basis. Coach and Coachee Commit to: Completing and documenting a sales action plan on a monthly basis.

Process 95

Process Drivers/motivators Sales Meeting 95

Salesforce

FEBRUARY 16, 2024

What you’ll learn: What is sales commission? Learn more What is sales commission? The pressure is on. About 69% of sales professionals say selling is more difficult now than in previous years, according to Salesforce’s State of Sales report. Even though it’s harder to sell, reps still need to hit their numbers.

Commission 104

Commission Territory Quota Drivers/motivators 104

Lead Fuze

JULY 1, 2023

Comprehending the procedure for implementing a Performance Improvement Plan (PIP) is essential knowledge for administrators and HR professionals in any company. It’s not just about identifying underperforming employees, but also about providing them with a structured path towards better productivity levels.

Construction 52

Construction Growth Gaming Follow-up 52

Martech

SEPTEMBER 30, 2022

And those billions of interactions between these agents cause feedback loops, resulting in what the US Army War College called VUCA [which] stands for volatile, uncertain, complex and ambiguous.”. The first change is from an accounting perspective to an investing one. Investors not accountants. Navigation, not control.

Government 109

Government Gaming Technology Technology 109

Martech

AUGUST 22, 2022

Read next: GA4: What marketers need to know for a successful transition. What do the highest spenders engage with while on the site or app? At its foundation, segmenting is about understanding, planning and targeting. When segmenting your audience, you’ll have to choose what to base the segmentation on. Get MarTech!

A/B testing 110

A/B testing Start-ups Conversion Customers 110

SalesPop

MARCH 19, 2021

An extremely important aspect of account management is the strategic aspect, the plans of dealing with various accounts. I recently discovered through research just how much of an impact real account planning can have on company success. Such planning must include research and a decent amount of prediction.

Cross-sell 98

Cross-sell Objectives and Key Results Account management CRM 98

Search Engine Land

APRIL 2, 2024

Use Google Docs to identify leadership priorities and turn them into SEO action plans, aligning SEO with leadership goals. Create SOPs, dashboards and project plans, documenting them directly in Docs and Sheets. I’ve built hundreds of teams in SEO, content marketing, link building and digital PR across 10+ companies.

Objectives and Key Results 99

Objectives and Key Results Consult Engineering Technology 99

Search Engine Land

OCTOBER 3, 2023

In today’s data-driven era, regulations such as GDPR safeguard user privacy, while SEO professionals control what appears in search engine results. Basic precautions, monitoring and a solid incident response plan can help SEOs prevent these accidents, protecting organizations and their users. What is PII data?

Engineering 124

Engineering Healthcare Drivers/motivators Contact 124

Salesforce

NOVEMBER 28, 2023

Similarly, a solid sales compensation plan is about striking the right balance. Overcomplicate a sales compensation plan, and you’re left with sales reps who aren’t clear on their goals or hungry to hit their quota. Too simple and you’re not taking gradations in performance, experience, or skill level into account.

Commission 64

Commission Territory Quota Objectives and Key Results 64

Salesforce

OCTOBER 13, 2021

Apple’s Safari and other browsers already block cookies, and Google is planning similar action in 2023 for its market-dominating Chrome browser. Apple’s Safari and other browsers already block cookies, and Google is planning similar action in 2023 for its market-dominating Chrome browser. Here’s what they had to say.

Hospitality 98

Hospitality Healthcare Clients Campaign 98

Martech

OCTOBER 16, 2023

Instead, use it as a cheat sheet for marketing automation, what it means for your company and what you need to think about to do it better and get the results you need. Keep this archetype handy as you define what a transactional email is for categorization and legality to be sure you have covered all of your bases.

Cross-sell 136

Cross-sell Retail B2C Strategize 136

Partners in Excellence

JANUARY 3, 2023

Today, it’s “What have you done for us lately?” What worked? What didn’t? What didn’t? What should we do differently? What has changed? This includes things like what is our purpose, what are our values, what is our culture, how do we demonstrate these in everything we do?

Pipeline 68

Pipeline Account management Growth Start-ups 68

Partners in Excellence

JULY 30, 2020

I was asked to sit in on a number of account plan updates. It’s mid year, so it’s time to pull out the account plan, blow off the digital dust, and update it. you might be getting an idea of what I think about most account planning processes.). The first few pages were about the customer.

Strategize 95

Strategize Presentation Promote Customers 95

Search Engine Land

OCTOBER 11, 2023

It can happen on purpose or by mistake due to poor planning and lack of awareness. What was interesting here was that the claim was upheld by the Advertising Standards Authority (ASA) which regulates advertising in the UK, so the ad was viewed outside of the U.S. Meanwhile, in the U.S., Greenwashing claim with U.S.-based

Campaign 134

Campaign Commission Government Service 134