Search Engine Land

FEBRUARY 21, 2024

The Kansas City Chiefs beat the San Francisco 49ers in a thrilling game with a final score of 25-22. But beyond the game itself, another competition was happening – determining which of the 59 commercials that aired was the most effective advertisement. This year’s big game was played in between 59 ads. million viewers.

Gaming 114

Gaming Campaign Clients Represent 114

Martech

AUGUST 11, 2021

Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. Social media monitoring must-haves.

Angle 132

Angle Drivers/motivators Niche Gaming 132

Martech

FEBRUARY 7, 2024

A: I started off more in the creative realm, more on the design end. I think that’s what really introduced me to marketing. I ended up starting my own marketing agency, primarily focused on digital marketing. Q: Did you first get interested in the web as a means to share your photography?

UX 105

UX Technology Technology Up-sell 105

Lead Fuze

JUNE 26, 2023

Realizing the mechanics of a social media marketing agency is critical for those in business, marketers, and startups who intend to benefit from digital platforms. These agencies are experts in crafting effective strategies that can catapult your brand into the spotlight. How Do Social Media Marketing Agencies Make Money?

Objectives and Key Results 97

Objectives and Key Results Campaign Promote Clients 97

ClickFunnels

AUGUST 18, 2021

More importantly, how can you — the entrepreneur, marketer, or business owner — use those tactics to spread your message, sell more products, and grow your business? That’s what we’re talking about in this guide. What’s the difference between lead generation and brand awareness? Both are valuable for growing a business.

Lead generation 245

Lead generation Contact Niche Gaming 245

ClickFunnels

AUGUST 2, 2021

You need to be able to effectively promote your products online if you want your company to thrive in today’s fiercely competitive marketplace. There’s so much information out there that it can make your head spin. SEO, social media, influencer marketing… Where should you even begin?? Continue reading….

Niche 290

Niche Follow-up Up-sell Start-ups 290

Search Engine Land

SEPTEMBER 11, 2023

SEO might not be the immediate answer to your digital marketing needs. You require fast results Do you need fast results for your business and a way to attract tons of visitors to your website in no time? Then SEO may not be your best course of action. SEO takes time to work. That’s why this path is not for everyone.

Niche 143

Niche Engineering Promote Territory 143

Veloxy

JUNE 21, 2021

Are your cold call scripts costing you potential qualified leads? Cold call scripts are not one-size-fits-all, so what works for one team may not work for the next. If you sell telecommunications, your cold calls could and should be different than a salesperson selling software. Structure Your Cold Calling Scripts.

Cold Call 298

Cold Call Objectives and Key Results Pitch Follow-up 298

Martech

DECEMBER 4, 2023

One way to do that is to append a customer ID as a query parameter to the links in your email. But what if the recipient has forwarded the email, or has posted the link to social media? But what if the recipient has forwarded the email, or has posted the link to social media? It was a design flaw.

Gaming 112

Gaming Follow-up Technology Technology 112

Search Engine Land

OCTOBER 17, 2023

These include: Product/business reviews SparkToro Reddit Analysis of your competitors’ owned media Standard SEO competitive research tools First, let’s review what SEOs should be using (with a couple of bonus use cases). Topics and categories your competitors are writing content for. Paid traffic. Trends over time.

Angle 125

Angle Strategize Strategic planning Territory 125

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. So, owned media. What is it?

GTM 72

GTM Launch B2B Growth 72

Martech

MARCH 24, 2022

There are also plenty of ideas at the other end of the spectrum. So, here’s some stats about the metaverse to consider as you come to your own conclusions. NPD ) Market capitalization of the metaverse, Facebook and gaming worldwide as of October 2021: $14.8 Will the metaverse go big or go home? Processing.Please wait.

Gaming 123

Gaming Up-sell Sell Product 123

Sales Hacker

JANUARY 27, 2024

Dropping into your inbox with a Saturday special today, and here’s why: this week was a particularly busy one, capped off by our first GTMfund dinner of the year. However, crafting a script that both encapsulates your unique value and resonates with your audience is tough. Category: These are your decision-makers.

GTM 90

GTM Niche CRM Account management 90

Salesforce

OCTOBER 10, 2023

Think about the last time you watched a football game. Did the game jump from the first quarter to the fourth, skipping the middle two quarters? There are guidelines and rules that determine who does what and when, from kickoff to when the game clock runs out. What you’ll learn: What is a sales cycle?

Objectives and Key Results 110

Objectives and Key Results Negotiate Sales Technique 110

Salesforce

MAY 18, 2023

We may live in the time of TikTok, where an unknown number calling your phone strikes fear, but in my 13 years of training sales teams, I’ve found nothing is more impactful than the cold call. Get deals done, make customers successful, and help your company grow. What is cold calling? Ready to start?

Cold Call 97

Cold Call Prospecting Customers Objectives and Key Results 97

The 5% Institute

JANUARY 31, 2024

So, what’s the deal with B2C sales, you ask? Well, it’s all about businesses selling stuff directly to you and me, the end consumers. In this digital era, it’s a game-changer. What’s B2C Sales All About? What do they like? What makes them tick? Who are they?

B2C 52

B2C E-commerce Gaming Sales 52

Martech

APRIL 26, 2023

Today we’re talking to Monique Battiste , senior social media specialist at Solera , a business that offers risk management and asset protection software and services to the automotive industry and property insurance marketplace (Interview edited for length and clarity.) Q: What has your career path been? It never ends.

Gaming 84

Gaming Contract B2B Pitch 84

Search Engine Land

DECEMBER 1, 2022

It’s a game-changer. What other marketing strategies can you invest in that continuously pay dividends? You turn off a billboard ad, you stop getting eyes on your brand. Your work can continue to get your website rankings and traffic long after you do it. SEO is not just a marketing strategy.

Click Through Rate 103

Click Through Rate Trust Engineering Gaming 103

Search Engine Land

JANUARY 25, 2023

In 2022, it was estimated that 227 million people in the US played video games and 46% of those were women. With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. Video games and ads have come a long way in the last few decades. What are video game ads?

Gaming 89

Gaming Campaign Drivers/motivators Represent 89

Search Engine Land

FEBRUARY 27, 2024

These questions can guide your agency selection process, aiding in informed decisions. Primarily for paid search, they can be adapted for SEO, paid social, retail media or other needs. How many total paid search clients does the agency have and what is the average annual spend of their clients?

Retail 105

Retail Clients Contract Campaign 105

ConversionXL

MARCH 31, 2021

We’re told time and time again, producing high quality content is one of the highest value activities you can do for your business. Yet, the question remains, what does high quality content actually mean and how do you measure it? With content marketing, it can be easy to get lost in the noise and miss what matters.

Objectives and Key Results 163

Objectives and Key Results Real Estate Teamwork Gaming 163

Martech

OCTOBER 13, 2022

Dig deeper: Marketing analytics: What is it? Media fragmentation and an increasing number of channels. The complex media ecosystem is forcing marketers to run campaigns on an ever-increasing number of channels, including many varieties of social, streaming video, retail media networks, email and more.

Sports 99

Sports Gaming Campaign Retail 99

Search Engine Land

FEBRUARY 15, 2023

We know that in-game ads can benefit publishers, developers, and advertisers. Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. But what’s the difference between an exchange and a network? billion (including net cash). billion (including net cash).

Gaming 93

Gaming Networking Campaign Angle 93

Martech

AUGUST 18, 2022

The PGA TOUR will use Qualtrics’ XM, which includes Qualtric Social Connect and Qualtrics Customer and Employee XM products, to draw insights from how fans engage with digital platforms at tournaments and determine ways to improve the experience. Read next: What is a digital experience platform or DXP? Improving the fan’s journey.

Customers 100

Customers Sports Gaming Technology 100

Lead Fuze

JANUARY 2, 2024

Ever felt like you’re in a never-ending game of hide and seek with potential customers? But imagine cutting through the clutter of cold calling and endless email lists; that’s what automating your hustle can do for you. Table of Contents: What is Automated Lead Generation? What is lead automation?

Lead generation 52

Lead generation A/B testing Cold Call Technique 52

SaaStr

MAY 10, 2023

Identify and Use Your Cheat Codes What are cheat codes? They could be your personal network, experience in a specific industry, talent with a certain social media platform, or a strategy you’re particularly skilled at. As a founder, always lean into your strengths. Instead, leverage your network.

Networking 86

Networking Drivers/motivators Niche Gaming 86

Search Engine Land

SEPTEMBER 22, 2023

We used Google’s free Campaign URL Builder tool to add campaign parameters to the URLs in the call to action at the end of each post. model to draft a post on the same topic entitled, “Elevate Your PR Game with Google Analytics 4 (GA4).” Are you ready to take your campaigns and programs to the next level?

Objectives and Key Results 114

Objectives and Key Results Campaign Referrals Gaming 114

The 5% Institute

APRIL 20, 2022

In this article, we’ll detail our end to end sales process that works perfectly for Sales Professionals and Business Owners in service based and consultative industries. A sales system will give you consistency and will simple to use framework to guide your potential clients towards the sale. 2 – Building Rapport. . #2

Process 143

Process Technique Sales Clients 143

Search Engine Land

MARCH 16, 2023

Yahoo and other Verizon-owned search sites favor Verizon media properties [Study] 2020: Study compared rankings for the same queries across six Bing-powered search sites, including Bing itself. DMOZ has officially closed after nearly 19 years 2017: The closure marked the final end of a chapter of humans trying to organize the web.

Engineering 96

Engineering Launch Gaming Retail 96

ConversionXL

OCTOBER 4, 2022

This is what drives growth for online stores like ASOS, despite existing in a saturated market. In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience.

Referrals 129

Referrals Retail Growth Cross-sell 129

The 5% Institute

NOVEMBER 8, 2022

This consultative selling approach will give you consistency and will be a simple to use framework to guide your potential clients towards the sale. This consultative selling approach will give you consistency and will be a simple to use framework to guide your potential clients towards the sale. 2 – Building Rapport.

Consult 137

Consult Sell Technique Clients 137

Lead Fuze

OCTOBER 20, 2023

Do you remember that moment, right before making a cold call , when your heart raced like a sprinter at the starting line? What if there were techniques to shift the odds in your favor? Let this be your golden ticket into mastering cold calls – where every dial brings promise instead of apprehension.

Cold Call 52

Cold Call Technique Objectives and Key Results Pitch 52

Salesforce

FEBRUARY 19, 2024

As a coach, it’s thrilling to see your game plan executed to perfection on the field. But it takes careful planning to get to the end zone. If your strategy is too complex, the team may get confused and fumble at a critical moment. What you’ll learn What is a sales playbook? What are sales plays?

Objectives and Key Results 59

Objectives and Key Results Technique CRM Follow-up 59

Martech

DECEMBER 29, 2022

Digital media channels continue to deliver more viewing options to TV watchers through on-demand streaming and live broadcasts. That’s the big story in digital media, and not a wild prediction that momentum will grow in 2023. What factors will motivate viewers to watch ads on streaming? But how will marketers ride this wave?

Sports 114

Sports Cross-sell Price Entertainment 114

The 5% Institute

JULY 28, 2022

A sales process will give you consistency and will simple to use framework to guide your potential clients towards the sale. A sales process will give you consistency and will simple to use framework to guide your potential clients towards the sale. Certainty – for both you and your potential clients.

Consult 140

Consult Process Technique Sales 140

The 5% Institute

JUNE 13, 2022

These sales stages will give you consistency and will simple to use framework to guide your potential clients towards the sale. These sales stages will give you consistency and will simple to use framework to guide your potential clients towards the sale. Certainty – for both you and your potential clients.

Consult 141

Consult Sell Technique Sales 141

Salesforce

MARCH 21, 2022

What started out as a term from a 1990s science fiction novel is now a market expected to be worth $800 billion by 2024. What will commerce in the metaverse look like and how can brands prepare for this potentially revolutionary change? What, exactly, is the metaverse? And your avatar is going to need clothes, too.

Real Estate 98

Real Estate Retail Transportation Healthcare 98