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What Is Net Promoter Score — And Is It Worth Tracking? Let’s Talk Pros and Cons

Salesforce

But how do you know if existing customers like your company enough to recommend it to their friends? One way to find out is by tracking your Net Promoter Score (NPS). Table of contents What is a Net Promoter Score? How to calculate Net Promoter Score Why is Net Promoter Score important?

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Dear SaaStr: What Do You Do When Your Startup is Not Growing Anymore?

SaaStr

Dear SaaStr: What Do You Do When Your Startup is Not Growing Anymore? If you have a ton of money, yes, you can sort of spend your way out of it, to some extent. But in the end, most of your customers will come from your existing customers. If revenue growth has slowed, at least get folks using your product more.

Referrals 103
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Dear SaaStr: Funding Aside, What Are The Top 3 Things That Stop SaaS Companies From Growing From ~$25k MRR to ~$250k MRR?

SaaStr

Dear SaaStr: Funding Aside, What Are The Top 3 Things That Stop SaaS Companies From Growing From ~$25k MRR to ~$250k MRR? So my #1 suggestion is Triple Down on the Happiness of the Customers You Do Have: Measure NPS (Net Promoter Score) and CSAT — more on that here: I Was Wrong. Double down mainly on what is working.

Promote 101
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Adtech’s approaches to greener marketing

Martech

For broader adoption of environmentally friendly digital advertising, it is crucial to promote the tangible benefits of green media products more vigorously,” Skinazi said. “As In 2022 they expanded the initiative by tying ESG goals to the performance score for all employees, including those in marketing. Curbing marketing emissions.

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I Was Wrong. NPS is A Great Core Metric.

SaaStr

Back then, I wrote that when I was a SaaS founder, I thought Net Promoter Score (“NPS”) was a somewhat dumb, Big Company metric. It doesn’t tell you much about your prospects, the future, or your most recent customers. But what I also saw was NPS, measured consistently, has big benefits.

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How to build and maintain client trust in your agency

Search Engine Land

These may make your agency feel secure in the short term but won’t lead to a trusting relationship. I can trust what he tells me about SEO, he has deep experience in this area.” For example, if you have a lot of knowledge about a subject but never deliver projects on time, your clients (and colleagues!)

Trust 131
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Why it’s time to rethink your feedback emails and how to do it right

Martech

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. 8 reasons why brands send surveys and review requests Marketers are probably more curious to learn what other people are thinking than anybody else in your company. But what about the recipients?