SalesLoft

MARCH 11, 2024

When they log in, the tasks are ready to go. Accomplishing more with less For this next point, Tomas shared how his main goal is generating marketing opportunities that go all the way through to closed won. I’m doing more with less. I’m doing more with less. They don’t have to find them.

Gaming 98

Gaming Healthcare Prospecting Start-ups 98

Search Engine Land

JANUARY 18, 2024

As a reminder, there are three states of SGE: Collapsed is when a truncated AI-generated answer is shown. Opt-in is when users must request an AI-generated answer. None is when a query doesn’t trigger SGE. More emergent SGE features. Google has added more context, in the form of images and descriptions.

Healthcare 133

Healthcare Finance Entertainment Education 133

Search Engine Land

MARCH 4, 2024

Understand the data fundamentals Before you can understand the changes that a cookie-less future will likely bring, you need to understand the lay of the land in data. Second-party data: Second-party data occurs when two organizations agree to share their first-party data with each other privately.

Territory 117

Territory Market share Legal Strategize 117

The Lost Book of Sales

JANUARY 31, 2024

In strategic sales, it's incredibly common for salespeople to decrease their activity and reduce their involvement with their customers when the signatures are exchanged, whereas experienced sales professionals know that the real work between your organizations is only about to begin.

Sports 105

Sports Drivers/motivators Clients Contract 105

Search Engine Land

OCTOBER 4, 2023

As the study suggests, you should continue using FAQ schema and following best practices when it makes sense. The Position 1 result is less likely to get a rich result than Positions 2 through 7. percent more likely that the page in the number one position will have FAQ schema, but 9.39 Interesting findings.

Government 124

Government Engineering 124

SaaStr

APRIL 25, 2024

Dear SaaStr: When Do VCs Try To Replace Founders as CEOs? Second, if you don’t end up being a great CEO in the long-run, shouldn’t you be replaced when someone can do the next stage materially better than you can? This will make you more money as a shareholder, no? This is key tip #2. That’s fair. You should be.

Finance 92

Finance Legal Up-sell Trust 92

SaaStr

NOVEMBER 30, 2023

Dear SaaStr: What Do VCs Do When They Leave Their Position? And a Managing General Partner will often be running 2–5 of these at the same time. And a Managing General Partner will often be running 2–5 of these at the same time. And the more it’s just a job. It depends on if they own the place. Where do they go?

90

90

Search Engine Land

APRIL 22, 2024

Think: meta tags, schema markup, the disavow tool and more. Once sufficient learnings are extracted, Google then retires or de-emphasizes these structured data formats, making them less impactful or obsolete. Many webmasters injected thousands of keywords per page in the interest of getting more search traffic than was fair.

Engineering 110

Engineering Start-ups Follow-up Up-sell 110

Search Engine Land

MAY 6, 2024

Common causes of SEO declines after a website redesign Here are a handful of items that can wreak havoc on Google’s index and rankings of your website when not handled properly: Domain change. A less common occurrence is a change to your domain name. New URLs and missing 301 redirects. Page content (removal/additions).

Drivers/motivators 126

Drivers/motivators Meeting Launch Referrals 126

SaaStr

DECEMBER 23, 2023

Not just when you are new — forever. Less-Material Investments are OK (in the early years). It’s OK, as you are getting comfortable investing, to mitigate perceived risk by buying less. In fact, you want to do the opposite (to invest more in each deal, up to a point). To make a lot more, smaller bets.

Start-ups 114

Start-ups Pitch Closing Conversion 114

Search Engine Land

MAY 13, 2024

Dig deeper: What should Google rank in Search when all the content sucks? Search engines care more about their own users than your business, website or revenue Once we accept this, we can align our interests with those of the search users. When a user searches [how old is Taylor Swift?] They start off saying, “I have this thing.

Engineering 138

Engineering Legal Start-ups Trust 138

Martech

OCTOBER 23, 2023

That time horizon has taught me these are more of an eventuality than a possibility, especially given the increased volatility of a global market. Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying. The simple logic was visibility.

Finance 122

Finance Trust Market share Strategize 122

Martech

APRIL 24, 2024

Dig deeper: How to make sure your data is AI-ready Step 2: Integrate additional agile approaches The next step is integrating additional agile approaches into your customer experience teams, such as implementing iterations. The bigger the deliverable, the more likely it is to encounter delays, blocks or get off track.

Customers 107

Customers Represent Promote Start-ups 107

Understanding the Sales Force

FEBRUARY 20, 2024

Another “baseball is to sales” analogy shouldn’t surprise readers because I’ve already published more than 100 different articles over the past 19 years showing how selling is just like baseball. Quotas, pricing, margins, forecasts, conversions, quotes, close rates, meetings booked, average sale and more.

Pitch 77

Pitch Sports Quota Price 77

SaaStr

MAY 5, 2023

So if SaaStr Fund is lucky enough to invest enough to own say 10% of your startup, that’s sort of like me owning 2% personally So if SaaStr Fund is lucky enough to invest enough to own say 10% of your startup, that’s sort of like me owning 2% personally. (20% effectively, not 2%. 20% of that 10%). Since that 0.2

Drivers/motivators 91

Drivers/motivators Closing 91

Search Engine Land

APRIL 25, 2024

While it’s already seeing significant traction, responding to over 2 million queries per day, it has a long way to go to make a dent in Google, which gets that many searches in 20 seconds. Getting to a summarized “answer” more quickly can be valuable. Perplexity gives the user more of an answer with citations. See terms.

Engineering 101

Engineering Follow-up Conversion Start-ups 101

Search Engine Land

OCTOBER 2, 2023

The following table shows an example of two ads with different predicted CTRs and maximum CPCs and how those factors combine to determine ad rank and position on the page: But there is more complexity than what the table indicates. This practice is known as out-of-order ad promotion. This combined score is known as Ad Rank.

Promote 115

Promote CTR Click Through Rate Real Estate 115

Partners in Excellence

MARCH 14, 2024

It is less important to assess blame for these failures than it is to quickly understand and correct the situation. Stopping things is more important than starting new recovery initiatives. The most effective strategy is to do less, stopping all but the few critical programs that produce proven results. Time to face reality.

Objectives and Key Results 121

Objectives and Key Results Clients Drivers/motivators Start-ups 121

Search Engine Land

APRIL 4, 2024

Dig deeper: Top 5 SEO data pitfalls to avoid for accurate analysis and reporting 2. The more your organic traffic is made up of clicks from branded searches, the more reason to check in. The less people see a brand, the less they search for it. Small disparities are normal, so don’t sweat those. The search begins!

Referrals 123

Referrals CTR Territory Sports 123

Hubspot

MARCH 18, 2024

Want more “Pipeline” Content? Ultimately, time is a more scarce resource — once it's gone, it's gone — and therefore more meaningful to us,” Cassie Mogilner, one of the study’s authors, explains. How we spend our time says so much more about who we are than how we spend our money does.” Subscribe to our newsletter.

Price 76

Price Objectives and Key Results Pipeline Pitch 76

SaaStr

NOVEMBER 1, 2023

Dear SaaStr: Why Do VCs Want to See At Least 2 Co-Founders? UPDATED Still I worry, and most investors worry, when a start-up lacks a co-founder. I know I did much better as a founder when I had a true co-founder than when I didn’t. When I had a true co-founder, nothing could stop us. But I was much more mortal.

Start-ups 81

Start-ups 81

Search Engine Land

MARCH 11, 2024

The result could be a mix of pages about the animal, the car company or other less relevant uses of the term. ” This means more pages are now eligible to rank for a given search, even if they don’t use the exact search terms. Entity-based competitor analysis isn’t about mimicking existing content.

Niche 123

Niche Strategize Engineering Represent 123

SaaStr

NOVEMBER 8, 2023

When they are doing well, we’re all probably doing well. And when Zoominfo has harder times, many in sales & marketing likely are, too. New sales have gotten harder, and NRR is down as existing customers stay, but have worked hard to spend less. Along with more PLG efficiency on low end. Basically bootstrapped.

Growth 82

Growth Up-sell Closing Customers 82

Martech

DECEMBER 1, 2023

When using generative AI for new content, enter the process with strong ideas, specific examples and a unique perspective. Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Systems like ChatGPT use publicly available data, enhanced with user-provided data.

Technology 142

Technology Technology Campaign Technique 142

SaaStr

SEPTEMBER 27, 2023

More here: If You’re Going to Do a SaaS Start-Up … You Have to Give it 24 Months – SaaStr Post-Revenue: Staying the Course When Revenues Are Trivial. It’s hard enough to get 2, 5, 10 customers. Many will want to quit when you finally have revenues, just not enough to hire anyone else or pay anyone a decent salary.

Niche 99

Niche Engineering Start-ups Growth 99

SaaStr

JUNE 11, 2022

On the one hand, Salesforce, Okta, Datadog and more are reporting record earnings. But with SaaS and Cloud stock prices way, way down, venture markets are reacting far more to that than epic revenue growth. And hedge funds often have it worse — they have to deal with redemptions, when their own investors pull out the capital.

Growth 113

Growth Closing Price 113

Search Engine Land

OCTOBER 5, 2023

The rollout may take up to 2 weeks to complete.” Knowing when Google makes these updates gives us something to point to understand if it was something you changed on your website or something Google changed with its ranking algorithm. You can read more about past Google updates here. What to do if you are hit. Why we care.

Start-ups 142

Start-ups Engineering 142

SaaStr

JANUARY 26, 2024

More startups benefit as the dilution ends up far less, a la Klaviyo, or The Trade Desk, etc. Yes, both raised more money at the very late stage, but really only needed a round or two to hit scale. The tougher times for many in 2022 and 2023 has led many to internalize slower, more efficient growth. For Better or Worse.

Growth 90

Growth Product 90

Hubspot

DECEMBER 5, 2023

When I surveyed 1,477 global sales professionals to determine the top trends and challenges that teams were facing , one key finding became apparent. They rely much less on sales pros to gather information. Both parties using AI leads to stronger relationships, more productive conversations, and a shorter sales cycle.

Consult 77

Consult Sales Up-sell Presentation 77

Martech

MAY 9, 2024

An entry point is that pivotal moment when a prospective customer feels intense pain from a problem that your solution could instantly alleviate — if only they were aware it existed. This is a great time to “call a friend” — perhaps a customer or a customer success rep to get a more detailed view of the customer’s real-life experience.

Presentation 84

Presentation Represent Prospecting Customers 84

Search Engine Land

NOVEMBER 10, 2023

But when dealing with SEO data, things are not always what they seem. Throughout my career, I’ve seen many pitfalls that marketing and SEO professionals can encounter when dealing with data. So, it is quite normal that your average ranking increases when impressions increase, too. Below are five examples. Here’s why.

CTR 127

CTR Conversion Clients B2B 127

Salesforce

MARCH 19, 2024

When you’re a Serviceblazer, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. When you join this community, you get anytime access to unique perspectives across the entire customer experience — from the contact center to the field. Table of contents What is a Serviceblazer? The answer is yes!

Networking 135

Networking Negotiate Service Contact 135

Heinz Marketing

NOVEMBER 21, 2023

Highly regulated industries and large companies are often more hesitant to allow ChatGPT. Assistance in administrative tasks, content creation, sales strategies, customer communication, strategic thinking and so much more. The ability to accomplish more in the same amount of time, providing extra balance time.

B2B 118

B2B Strategize Clients Consult 118

Martech

DECEMBER 8, 2023

Brand is more than a collection of logos and colors — it’s the personification of your organization. When done correctly, it represents an intricately woven tapestry of interconnected touchpoints that move people emotionally and intentionally. A brand is an organization’s most valuable asset. Are you looking to increase certain KPIs?

Electricity 135

Electricity Represent Niche Campaign 135

SaaStr

FEBRUARY 24, 2023

So few things were more coveted than unicorn status from about ‘16-‘19. It was a sign you were one of the elite, and it made recruiting and so much more easier. Much, much less than $1 Billion. Today, that might mean $300m ARR growing 40% or more. But many unicorns raised $100m-$200m when times were great.

Sell 118

Sell 118

Search Engine Land

DECEMBER 26, 2023

Unless Google rolls out a new update this week, Google would have rolled out one less update in 2023 than it did in 2022 and 2021. Overall, the volatility was generally less than previous updates, feeling more muted than what we expected according to data providers. 2, took 26 days to complete, and finished on Nov.

Niche 139

Niche Launch Engineering Start-ups 139

SaaStr

APRIL 19, 2024

Reverse Engineering Your Way to $100M Tip #2 The second product always has to be bigger than the first. SaaStr founder and CEO Jason Lemkin chats with Sam Parr on the popular YouTube channel and podcast My First Million about what’s required to make it on the map for a $100M exit and then reverse engineers the steps to get there.

Engineering 96

Engineering Price Cross-sell Niche 96