Trending Articles

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Sales Coaching and the Value Proposition

Anthony Cole Training

Integral to every sales training and coaching program, we work with organizations to help them write and deliver their phone scripts, value propositions, and elevator pitches. For salespeople and managers, this skill is critical as it often initiates the relationship on the right foot by getting the audience engaged.

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Payment Options: Risks and Benefits

Sales Pop!

As a small business owner, youve probably thought about acceptable payment options. In a world where people are increasingly tapping to pay, has your business started accepting these types of payments? There are some things to consider when deciding how to handle credit card and digital payments. You want to make sure your business insurance coverage protects you from potential fraud liability.

Start-ups 130
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The New Rules of AI Investing: Why Speed Beats Strategy and Labor Budget Is the New Software Budget with Google Cloud’s COO

SaaStr

Bessemer’s Talia Goldberg and Google Cloud’s COO Francis Duza were kind enough to join us at SaaStr AI Summit 2025 on what’s driving the fastest technology adoption in decades. The New Rules of AI Investing: Why Speed Beats Strategy and Labor Budget Is the New Software Budget The pace of AI advancement has fundamentally broken our traditional frameworks for thinking about technology adoption, market timing, and competitive moats.

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Stop Selling Solutions, Start Framing Problems

Partners in Excellence

We have an enormous disconnect with our customers. We focus on selling a solution. Our customers struggle with understanding the problem. We’ve tended to take an approach of “Find a problem, Solve it!” We narrow our ICPs to customers that are likely to have the problems we solve. We look for signals those customers might have the problem we solve.

Sell 110
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Latest Podcasts: Growth and Leadership in Sales

Force Management

This month on the Revenue Builders Podcast, we shared discussions with experienced and forward-thinking leaders. These conversations ranged from stories of powerful leadership, to advice on growing organizations to the latest in financial technology. These episodes offer valuable insight for any CRO, CHRO, CFO, or CEO or those aspiring to the role.

Growth 97
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My Top Tips – Presenting Value

Engage Selling

By popular demand – my three top tips of the last year… This week – Presenting Value! Tired of pitches falling flat? Stop selling the ‘what’ and start selling the … The post My Top Tips – Presenting Value first appeared on Colleen Francis - The Sales Leader.

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Dear SaaStr: What Are A Few Top Tips to Hiring The Right First VP of Sales?

SaaStr

Dear SaaStr: What Are A Few Top Tips to Hiring The Right First VP of Sales? Hiring a great VP of Sales is one of the most critical decisions youll make as a founder. Get it right, and theyll scale your revenue and team. Get it wrong, and youll lose a yearor more. Heres how to approach it: Timing is Everything Dont hire a VP of Sales too early. If you dont have a repeatable sales process or at least two reps hitting quota, youre not ready.

Quota 97
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“AI Is Taking Your Job!!” Ho-Hum, Yawn….

Partners in Excellence

Throughout my feeds I see the alarm bells, “AI is coming for your job!” We see virtually every marketing and sales role threatened by AI (though some of the research doesn’t show this). There are thoughtful articles in major newspapers about the impact of AI on jobs and work. In the past week, we’ve seen alarming reports about unemployment caused by AI.

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What Is Revenue Action Orchestration?

RingDNA

Revenue Action Orchestration (RAO) is a sales execution framework that connects sales data, AI-driven insights, and real-time actions to drive effective sales outcomes. It helps revenue teams turn information into intelligent next steps, guiding sellers to take the right action at the right time within their workflow. According to Gartner’s 2025 Strategic Roadmap for an AI-First Sales Organization¹, Revenue Action Orchestration is a key capability for enabling AI-powered sales execution at scale

CRM 62
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GTM 149: Inside Meta’s $10B Sales Playbook with Rick Kelley

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rick Kelley is the former VP of Metas Global Business Group, where he led a $10B+ revenue organization and played a pivotal role in building out Metas go-to-market teams across North America and EMEA. Over his 15-year career at Meta, Rick was instrumental in driving international expansion, especially across Europe, the Middle East, and Africahelping to localize strategy, scale high-performing sales te

GTM 83
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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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HubSpot announces deep research connector to ChatGPT

Martech

HubSpot announced today the launch of a deep research connector with ChatGPT. More than 75% of HubSpot customers are already using ChatGPT, according to HubSpots Q1 2025 AI customer sentiment survey. Using the new deep research connector, those customers will be able to apply powerful research and analysis to their own customer data and context. Among the use cases cited by HubSpot: Marketing can ask ChatGPT to find my highest-converting cohorts from recent contacts and create a tailored nurture

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Dear SaaStr: Should I Move My Start-Up to SF Bay Area?

SaaStr

Dear SaaStr: Should I Move My Start-Up to SF Bay Area? The SF Bay Area is still the epicenter of B2B and tech. And AI has made it … even more so. Even as the world has gone more remote and distributed, there are unique advantages to being based here—especially for startups that want to build something really big. thrilled to be partnering with jony, imo the greatest designer in the world. excited to try to create a new generation of AI-powered computers. pic.twitter.com/IPZBNrz1jQ —

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“14% Of Our Sellers Drive 80% Of Revenue!”

Partners in Excellence

“14% of sellers drive 80% of revenue!” This, and similar data points, are showing up in my feeds, with various experts commenting on what it means, then offering insights and solutions to address. While I have a lot of questions about this data and would like to get under the numbers to better understand, I’m always amused by the insights and recommendations provided by the experts.

Up-sell 62
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5 Ways to Sell More by Uniting Sales and Marketing

Sales Gravy

Your sales team just closed a $50K deal. Marketing takes credit because the prospect downloaded three whitepapers. Sales takes credit because they nurtured the relationship for six months. Meanwhile, you're wondering why this kind of success feels so random—and why similar prospects are slipping away. Companies with misaligned sales and marketing teams waste more leads and see annual revenue decline.

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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Frequently Asked Questions About the B2B Buyer’s Journey and Sales Cycle

Heinz Marketing

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing Understanding and activating the B2B buyer’s journey is essential for marketers looking to drive real revenue impact. A buyer-aligned strategy helps teams build meaningful engagement, personalize content, and collaborate more effectively with sales to convert leads into customers.

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Gen Z is forcing a rebuild of the martech stack in higher ed and beyond

Martech

Building a martech stack requires careful consideration alignment with business goals, key features, integration, and compliance. But in higher education, those traditional criteria are no longer enough. Todays biggest driver isnt functionality its audience expectations. And for colleges and universities, that means adapting to Gen Z. Gen Z isnt just influencing how institutions market to prospective students.

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SaaS Is Still Slowing Down, Unfortunately: What Q1 2025 Numbers Reveal About the Cloud Software Market

SaaStr

So Jamin Ball of Altimeter has a great summary of the cumulative revenue growth of all public SaaS companies … and it’s not a great story: Aggregate net new ARR added in Q1 from the software universe isn't looking good! Down nearly 30% YoY from Q1 last year pic.twitter.com/9MLyLe3XXf — Jamin Ball (@jaminball) June 5, 2025 Bottom Line Up Front : The aggregate cloud software market just delivered its worst quarterly performance in years, with net new ARR additions plummeting

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If What We Sell Is Change, Why Is It So Difficult For Us?

Partners in Excellence

The job of every seller is simple. It’s all about change! It can be as simple as, “My product/solution is better than the one you currently are using, buy mine!” Or what too many do, “My product is cheaper than the product you are currently using, buy mine!” When we are more sophisticated, “We can solve your problem, buy my product!

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Top Sales Pros Know When to Exit Bad Deals (Money Monday)

Sales Gravy

Have you ever been working on a deal where you had this feeling, this intuition, this Spidey sense—something in the back of your mind telling you that this wasn't going to close? That you were going to waste your time? Maybe you had one of the stakeholders who was against you—an enemy. There was a naysayer who kept calling you out. Perhaps the stakeholders weren't engaged, or the incumbent vendor was so integrated into the organization that it would be very difficult to displace them.

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Podcast - The Chemistry of Coaching with Wesleyne Whittaker

Membrain

In this episode of The Art and Science of Complex Sales , Paul Fuller is joined by Wesleyne Whittaker , founder of Transformed Sales , a former chemist turned international sales leader. The conversation unpacks what it means to transform sales teams from within, with a sharp focus on leadership accountability, mindset and skill-building, especially in the often-overlooked world of manufacturing and distribution sales.

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The ultimate consent strategy to maximize customer opt-ins by Edna Chavira

Martech

Growing your opted-in database is everything. These data assets are not only the bedrock shaping the performance and direction of your marketing strategy, theyre the foundation that will future-proof your growth strategy as privacy reshapes marketing. Your ability to orchestrate consent across your martech stack will ultimately determine how fast your audience (and business) grows.

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Snowflake Buys Crunchy Data for $250m, Databricks Buys Neon for $1B. The New AI Database Battle.

SaaStr

Snowflake vs. Databricks: The $1.25 Billion PostgreSQL Battle for AI Agent Supremacy Brief Overview : Two data giants are making strategic moves to dominate the AI agent infrastructure market through major PostgreSQL acquisitions. Snowflake’s $250 million purchase of Crunchy Data and Databricks’ $1 billion acquisition of Neon represent a fundamental shift in how B2B software companies are preparing for the era of autonomous AI agents.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Our Models Limit Us, Dangerously

Partners in Excellence

We build all sorts of models to help us understand our customers, markets, competition. We look at changes, disruptions, building them into our models. They help us simplify and focus our efforts and initiatives. They provide a framework each of us understands, enabling our teams to maximize performance. Eventually, they provide the operating framework guiding our strategies and execution.

GTM 62
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How to write a sales pitch that works: Expert tips and examples

PandaDoc

It’s more important than ever to grab and keep your prospect’s attention, which can be tough on a good day. That means a winning sales pitch is essential. Effective pitches, when done right, connect you with a customer’s needs while showcasing your value and inspiring them to take action. It doesn’t matter how or where you’re giving a sales pitch—whether it’s a cold email, introducing yourself at an event, or on a sales call—you need to know how to write one that works so you can build trust and

Pitch 52
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Unlock Trapped Data in Your Data Lakes: Introducing Zero Copy File Federation in Data Cloud

Salesforce

In today’s dynamic data landscape, organizations are grappling with a wealth of information spread across various data lakes and warehouses. This data, while holding immense potential, often remains siloed and difficult to access in real-time hindering agility, inflating costs, and limiting the impact of crucial initiatives like agentic AI, automation, and advanced analytics.

Retail 52
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How AI flipped the funnel and made GTM tactics obsolete

Martech

In jujitsu, you don’t overpower your opponent. You redirect their momentum until they collapse under their own force. That’s precisely what AI did to Go-to-Market (GTM). It didn’t break the funnel. It let the funnel break itself. By following GTM’s logic volume over value, correlation over causation AI made the system irrelevant without needing to attack it.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Dear SaaStr: We Have More Than 20% Churn Our First Month. What Should We Do?

SaaStr

Dear SaaStr: We Have More Than 20% Churn Our First Month. What Should We Do? This is pretty common in the prosumer space and especially in mobile subscription apps. And even where you don’t see 20% churn the first month with SMBs, it often lurks, because most B2B apps in SaaS don’t even get 80% of their SMBs activation the first month. This is a classic onboarding and activation problem.

B2B 66
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Embracing The “Messiness” Of Buying And Selling

Partners in Excellence

As human beings and business professionals we crave structure and order in everything we do. We build carefully architected sales processes. Our customers draft detailed project plans, guiding them on their journey. Our models/frameworks, whether buying or selling, are clean, linear, structured, logical and rational. And we develop metrics aligned with these models.

Sell 98
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What is MEDDIC in sales?

PandaDoc

Todays sales teams face longer deal cycles, more stakeholders, and tighter budget scrutiny than ever before. That means that the sales qualification process the ability to identify which opportunities are worth pursuing is critical to business operations. Fortunately, sales teams dont need to invent a decision criteria that aligns with an established buying process or an ideal customer profile.

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Sell More by Understanding this God, Garden, and Baseball Analogy

Understanding the Sales Force

I know what you’re thinking from my title: Baseball Gods meet in the Garden of Eden. Thankfully, no. Instead, some thoughts from the weekend… While sitting in Church I realized that belief in God is a lot like belief in the sales process.  It’s about Faith. Everyone who attends believes in God.  Some believe in God but do not attend.  Some are there every week.

Sell 62
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Maximizing Profit and Productivity: The New Era of AI-Powered Accounting

Speaker: Yohan Lobo and Dennis Street

In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.