Search Engine Land

MARCH 22, 2024

Since around 2002, Google has been the search engine – and its dominance has only grown year after year. And a lot of “Google killers” have come and gone in the past 20 years. I know, because not long ago we were in that garage. Change comes from where you least expect it. A better way.

Engineering 123

Engineering Launch Product Market share 123

Tibor Shanto

AUGUST 31, 2021

Vacations over, back to work, finishing the year and setting the table for next year. While this year is no different, there is greater anticipation in light of vaccine and people’s back to work attitude. What follows are five things you can do any time in any year, but given the opportunities, they are crucial this year.

Referrals 300

Referrals Cold Call Prospecting Quota 300

Search Engine Land

APRIL 30, 2024

The Google interface we know today will be gone in less than three years. As ridiculous as this prediction may seem, I remember back in 2004 when Google.com finally overtook Yahoo.com. For eight years, no one thought that would ever happen, but it did. Now, think about this. What’s the best sushi restaurant near here?

User Experience 113

User Experience Niche Service Closing 113

STAR Results

NOVEMBER 14, 2021

I would like to wish all my American friends a Happy Thanksgiving. The other reality is that the new year is less than 45 days away. When I was running a sales force , I was equally focused on finishing the year off and starting the next year even stronger. So, what are sales eagles doing?

Territory 227

Territory Objectives and Key Results Sales Start-ups 227

Veloxy

SEPTEMBER 28, 2023

per hour (or $47,622 a year). It isn’t for everyone, and you need to know what you’re doing if you want to succeed. There are various things you can do to become successful as a door-to-door salesman. They’ll only make a purchase if they know the product can do what they want it to.

Objectives and Key Results 264

Objectives and Key Results Pitch Angle Sales 264

SaaStr

MAY 16, 2024

There are real trade-offs and clear advantages, and those who weren’t born that way struggled in 2020 when they were forced to do it. As a manager, you have to do things differently. If your people are doing nine other jobs, they probably won’t be very good at any of them. 2023 was the year of layoffs.

B2B 86

B2B Angle X-functional Trust 86

SaaStr

MAY 13, 2024

I’ve re-learned something about marketing every year working on the SaaStr Annual for 10+ years. What I’ve learned from sponsors at the Annual is that folks that know how to do field marketing well — crush it with 10,000+ SaaS CEOs, founders, VPs, etc. What does a VP of Marketing really do?

Quota 84

Quota Pipeline Follow-up Start-ups 84

Partners in Excellence

MARCH 13, 2024

Preface : I met John Callies in our very first sales training class for IBM. Through our first year, every few months we’d see each other in Endicott at another class. We stumbled on each other about 10 years ago, at Dreamforce. I found tremendous value being an integral part of my client’s extended team.

Sell 117

Sell Finance Clients Up-sell 117

Partners in Excellence

DECEMBER 27, 2023

Yes, we’ve all come to despise connection requests. Recently, I read a post recommending a number of experts, and one of the criteria was, number of connections/followers. I was almost ashamed to be on the list because I, apparently, met the connection/follower criteria. Usually, 400-600 a year.

Construction 97

Construction Quota Follow-up Start-ups 97

Search Engine Land

JANUARY 18, 2024

This year, it’s all about diving deep into the techy side of SEO, getting cozy with AI tools for content and figuring out how to manage rising costs without breaking the bank. Each year, SEO becomes more complex and harder to win. You can expect to work a little harder to compete in 2024 than last year. See terms.

Transportation 125

Transportation Sports User Experience Technology 125

Martech

JANUARY 26, 2024

While there’s a lot of long-term analysis/navel gazing going on about AI, we wanted to get his take on what to expect in the coming year. He also discussed some worrying blindspots when it comes to how AI will impact business and society. That comes from finding trusted sources to use.

Technology 85

Technology Technology Trust Start-ups 85

Search Engine Land

DECEMBER 12, 2023

This past year was unlike any we’ve seen in the world of search – 2023 was a year of seismic changes in SEO and PPC thanks largely to generative AI. As for what’s coming over the next year in search? But a small team can achieve great things – yes, even working 100% virtually. Many questions remain.

Engineering 104

Engineering Retail Growth Networking 104

Search Engine Land

SEPTEMBER 26, 2023

The confession comes eight years after Google Ad executive Jerry Dischler denied the search engine manipulates ad auctions at SMX Advanced in 2015. ” “Money doesn’t just appear, it comes out of every small business and big business’ pocket that is using Google’s platform.”

Trust 138

Trust Price Retail Engineering 138

Martech

SEPTEMBER 25, 2023

A : In the 1990s, I started a web design agency. What happened was I had a client who had a need — we’re talking about 1996 — to do some email marketing, which of course was completely and utterly new. So my programmer and I looked into this and we created the nucleus of an email marketing system.

Angle 107

Angle Consult Clients Start-ups 107

SaaStr

MARCH 12, 2024

So we recently did a SaaStr survey on if folks would pick the same VCs if they have to do it all over again. It’s ok to do another meeting, to have another conversation, before you decide who, in essence, to get married to on the cap table for 10-20 years. # Once a VC decides they want to do a deal, the vibe changes.

Up-sell 88

Up-sell Trust Sell Meeting 88

Search Engine Land

APRIL 10, 2023

AI has already changed Google search – and continues to do so. The question is how much Google search will change in the coming years and what it all means for the organic and paid channels. The question is how much Google search will change in the coming years and what it all means for the organic and paid channels.

Engineering 99

Engineering Follow-up Conversion Meeting 99

Search Engine Land

FEBRUARY 21, 2024

So often, I see people bemoaning the fact that their content is great and high-quality. But inevitably, when I go look at that great content, it typically is, at best, subpar. And Google – despite its best efforts, all these years later, still hasn’t really figured it out. Google’s solution was brands.

Retail 134

Retail Start-ups Gaming Engineering 134

Search Engine Land

SEPTEMBER 21, 2023

Unlaunches happen ‘a lot’ Things change a lot (emphasis his) in search ranking at Google, Illyes said. .” You don’t have to label AI content for Google Labeling AI content is not necessary for Google search – “I don’t think we care” – Illyes said. Does Google use user click data in ranking?

Niche 143

Niche Launch Engineering Promote 143

Martech

FEBRUARY 1, 2024

That may seem odd advice coming from a (former) stand-up comic, but it is 100% true. I worked as a professional comedian for several years (professional meaning people paid me to do it, not that they paid me enough to support myself) in the Greater Boston-Rhode Island area. I love the attention.

Presentation 107

Presentation Clients Meeting Process 107

Partners in Excellence

JANUARY 31, 2024

My friend, Matt Heinz, posted a fascinating article which reminded me of some market analysis I’d forgotten. It’s from Gartner analysis, now about 3-4 years old, but still relevant. And we know what keeps them from buying, it has little do do with selecting a product, but everything to do with decisions confidence.

Growth 120

Growth Pipeline Represent Closing 120

Search Engine Land

MARCH 20, 2024

Less than three weeks later, I started teaching writers how to use generative AI tools like ChatGPT to create helpful content. While this may seem hasty, given the uncertainties around this new technology, I have experience adapting to innovative technologies that transform the writing process. As he explained on Aug.

Angle 106

Angle Launch Meeting Technology 106

SaaStr

MAY 7, 2024

I consider AI the greatest invention since fire,” Siqi shares. It allows you to turn one person’s ability to get output into 2, 3, 10, or 100 people’s abilities without actually needing that many people. Adding words of encouragement to the prompt also helps the AI do their job slightly better. 3 Ways Runway Uses AI Prompts 1.

Engineering 74

Engineering Finance Strategize Follow-up 74

Salesforce

SEPTEMBER 28, 2023

It comes down to regular examination of resources, performance, and potential. Let’s dig into the most important things I’ve learned about target-setting from more than 20 years in sales and business so you can start clocking revenue. How do you know you’ll even finish the race — or for that matter, where to run?

Quota 116

Quota Territory Pipeline Sales 116

Partners in Excellence

NOVEMBER 9, 2023

I suspect it’s human nature to constantly be in search of short cuts. We want to get a desired outcome without doing all the work one would normally have to do to achieve that outcome. Imagine how I could waste that time doing something else… ” Or, I tend to be an impatient driver.

Pipeline 129

Pipeline Drivers/motivators Technology Technology 129

Search Engine Land

DECEMBER 27, 2023

The year 2023 was unlike any other I’ve seen in SEO and Search. I say this as someone who has been in this industry since 2007. Many others I spoke to expressed similar sentiments at various points throughout 2023. And the news and updates kept coming, day after day, week after week and month after month.

Engineering 126

Engineering Follow-up Launch Start-ups 126

Search Engine Land

NOVEMBER 14, 2023

I remember well how, seemingly, one flick of a Google switch impacted the entire SEO community. I was at a huge gathering of SEOs who all had the same thing on their minds. Exactly 20 years ago to this day, the so-called “Florida” update “upended” the ranked results for so many queries.

Engineering 116

Engineering Represent Niche Launch 116

SaaStr

NOVEMBER 19, 2023

Dear SaaStr: I sold my company five years ago and have built a net worth of ~$10 million, but compared to my friends I feel like a loser and still keep trying hard at startups that stress me out and make me miserable. What should I do? David Sacks made tens of millions at PayPal but had to do more.

Start-ups 92

Start-ups Meeting Growth 92

SaaStr

NOVEMBER 2, 2023

So we’ve spent a ton of time over the years on SaaS talking about hiring a great VP of Sales. Not only because it really matters, but because hiring the wrong VP of Sales can set you back a year — or longer. Or puts in the effort to do so. Or you just plain never do once you start. Don’t make this hire.

Process 88

Process Sales Up-sell Quota 88

Search Engine Land

FEBRUARY 20, 2024

The SERPs of 2024 are certainly not what they were a few years ago, and they’re due to change even more in the coming months as Google aggressively rolls out SGE. Defining an SEO strategy to capture SERP real estate is increasingly complex due to recent additions like SGE, rich snippets, and other features.

Real Estate 123

Real Estate Campaign Technique Clients 123

Search Engine Land

JANUARY 31, 2024

Also, SGE was one the first things Pichai commented on. I’m happy with what we are seeing in the earliest days of SGE.” And so I think I feel very good about the progress. So I’m pretty excited about what’s ahead of us in ’24.” Gemini Ultra is “coming soon.”

Launch 121

Launch Education Conversion Campaign 121

Salesforce

FEBRUARY 16, 2024

About 69% of sales professionals say selling is more difficult now than in previous years, according to Salesforce’s State of Sales report. To keep your sales team motivated when things are tough, you need to reward them for their victories. That’s where sales commission comes into play. 1 x $5,000) = $100,500.

Commission 104

Commission Territory Quota Drivers/motivators 104

Search Engine Land

MAY 30, 2023

Where do we need to customize our reports? Even within the same organization, “audiences” may mean different things. Plus, if most of the traffic to your site comes from default channels like organic search, organic social, organic video, organic shopping, referral, and audio (e.g., What events should we set up on our website?

B2C 114

B2C Sports Referrals Non-Profits 114

Search Engine Land

APRIL 6, 2023

Now, what do you see? That means three things: Traffic is a lagging indicator, a byproduct of previous output. Your results six months from now depend on what you did at the end of last year. That your results next year will depend entirely on your efforts this year. I highly recommend it.

CTR 129

CTR Start-ups Clients Follow-up 129

SaaStr

JANUARY 5, 2021

I agree with most Start-Up Truisms. If you’ve got a good thing in a certain vertical, double down there. If you have mid-market customers but not many in the enterprise or low-end, focus there even more this year. But assuming you execute, and the leads continue to come in, etc. But here’s the thing.

Growth 129

Growth Engineering Service Start-ups 129

SaaStr

NOVEMBER 6, 2022

A while back I was having a discussion, not quite a debate, but a discourse with an extremely smart VC — far smarter than me — who was relatively new to SaaS, having spent more time in B2C. The thing is, I told him, I hear you, I get it. 10 minutes max. And that’s a good thing, at least, 8.5

Process 103

Process B2C Follow-up Product 103

Search Engine Land

OCTOBER 12, 2023

Share of search: What it is and why it matters Share of search is an SEO metric developed by expert marketers Les Binet and James Hankins a few years ago. A tale of two websites Earlier in my career, I worked on two projects for the same company. OK, so this is where search comes in. Essentially, they are the same thing.

Niche 119

Niche Growth Engineering Pitch 119

Search Engine Land

APRIL 4, 2024

Where do you even start? After over 15 years of playing an SEO private investigator – in-house and as a consultant – I’m sharing 13 questions that have helped me close even the most curious cases. Seasonality : Does year-on-year data show the same level and rate of decline at the same time each year?

Referrals 122

Referrals CTR Territory Sports 122