SaaStr

APRIL 30, 2024

I'm stepping down as co-CEO of Atlassian after an incredible 23 years. You have to be able to commit to 10+ years, 6+ days a week. But if you can, experience really helps in SaaS, all things being equal. It takes 20+ years to go big in SaaS. The SaaS companies that actually IPO’d. They IPO at 44.

Engineering 91

Engineering Technology Technology 91

Search Engine Land

SEPTEMBER 21, 2023

The removal of HowTo and FAQ rich results from Google Search is not in anticipation of the full launch of the Google Search Generative Experience , according to Google’s Gary Illyes. Illyes said that is not the goal, adding that it frees up Google to experiment with “other things.” Search results simplification.

Launch 128

Launch Engineering 128

Partners in Excellence

MARCH 13, 2024

Through our first year, every few months we’d see each other in Endicott at another class. We stumbled on each other about 10 years ago, at Dreamforce. In his final paragraph, he talks about how much selling has changed in the past few years.

Sell 117

Sell Finance Clients Up-sell 117

Partners in Excellence

DECEMBER 27, 2023

While those I’m “connected to,” seem to be a good number as measured by those who care about these things, I actually have had an exchange of some level of quality with fewer than 10%. I suppose part of it was considering my normal, Holiday/New Year greetings. As recently as 10 years ago, I would send out cards.

Construction 97

Construction Quota Follow-up Start-ups 97

Search Engine Land

JANUARY 29, 2024

rose by 17% year-on-year in the final quarter of 2023. Google click growth remained steady at 8% year-on-year, while cost-per-click accelerated to 9% during the same period, according to a the Tinuiti Digital Ads Benchmark Report. Tablet search ads: Spend was up 4% year-on-year, clicks were down 13% and CPC up 19%.

Retail 136

Retail Campaign Represent Growth 136

Search Engine Land

MAY 9, 2024

We’ve had answers in Search now for many, many years. As we are rolling out AI Overviews in Search, we’ve been experimenting with ads, and the data we see shows that those fundamental principles will hold true during this phase as well.” Here’s what you need to know from Pichai’s interview.

Trust 116

Trust Presentation Meeting Product 116

Search Engine Land

JANUARY 30, 2024

In this webinar, set aside the complexities of SEO and link building as experts reveal the secrets that catapulted Page One Power into a $10 million SEO business. Key takeaways: Transform your SEO strategies by embracing foundational business principles that can turn your agency into a $10 million powerhouse.

Strategize 94

Strategize Engineering Presentation Growth 94

Search Engine Land

DECEMBER 27, 2023

The year 2023 was unlike any other I’ve seen in SEO and Search. By March, Search Engine Land had published multiple stories that, in any other year, all could have been the story of the year. Until at last, here we are, with no more year left to go! I say this as someone who has been in this industry since 2007.

Engineering 126

Engineering Follow-up Launch Start-ups 126

Martech

DECEMBER 29, 2023

In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers.

Retail 116

Retail B2C Manufacturing B2B 116

Search Engine Land

MAY 26, 2023

ChatGPT , the new Bing and Google’s new Search Generative Experience are all huge signals of a major shift in search. But in the coming years these changes could potentially upend the way Google – as the dominant search engine – has shaped the web and, as a byproduct, SEO and PPC. ” Google CEO on Search in 10 years.

Engineering 122

Engineering Conversion Meeting Product 122

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. It’s fair to say that GA4 did not receive the warmest welcome. In September, the search engine was taken to court by the U.S.

Retail 125

Retail X-functional Launch Non-Profits 125

Closing Bigger

MAY 9, 2024

Our Top 10 AI for Business Insights from Shane Gibson and Nick Usborne In this podcast we discussed a lot of AI implications, challenges and tactics for sales, marketing, and business. Guard Against Over-Automation: Monitor the extent of automation to prevent a reliance on AI that could detract from customer experience.

Strategic planning 115

Strategic planning Strategize Relationship building B2B 115

Martech

OCTOBER 4, 2023

Data and personalization: Brands need to create a highly personalized experience for their customers. You are a data-driven marketing expert with 10 years of experience running personalized campaigns. Context) You are a data-driven marketing expert with 10 years of experience running personalized campaigns.

Campaign 138

Campaign Technology Technology Growth 138

Search Engine Land

OCTOBER 24, 2023

Previously, creators could only share videos that were a maximum of 10 minutes. The social platform is currently trialling this experiment with select users in select markets on its app. Last year, the platform rolled out 10 minute videos, so it comes as little surprise than it is now increasing this period to 15 minutes.

Consult 104

Consult Engineering Follow-up Start-ups 104

Search Engine Land

APRIL 18, 2024

It follows on from Brave’s AI Summarizer feature , introduced last year. For informational, question-like queries, Answer with AI will be the default experience. 10 billion queries per year. Based on a small number of searches I conducted, Brave tends to pull most of its answers from the top-ranking pages.

Engineering 108

Engineering 108

Partners in Excellence

FEBRUARY 8, 2024

In others it’s “customers want rep-free buying experiences.” Just last night I was on a call with an Australian client, their average sales tenures are 5-7 years, leadership tenures over 10 years and they are one of the top performers, consistently in their sectors. In all of them, tenure is important.

Consult 124

Consult Clients Follow-up Up-sell 124

Search Engine Land

JANUARY 18, 2024

This year, it’s all about diving deep into the techy side of SEO, getting cozy with AI tools for content and figuring out how to manage rising costs without breaking the bank. Each year, SEO becomes more complex and harder to win. You can expect to work a little harder to compete in 2024 than last year. See terms.

Transportation 125

Transportation Sports User Experience Technology 125

SaaStr

MAY 16, 2024

On the first episode of the Angles and Insight podcast, SaaStr Founder and CEO Jason Lemkin chats with Zapier CEO Wade Foster about the future of B2B SaaS in 2024 and beyond. He is a top VC in the industry and runs SaaStr, the largest SaaS event in the world. Zapier was last valued at over $5B. Is that true today?

B2B 86

B2B Angle X-functional Trust 86

Search Engine Land

FEBRUARY 21, 2024

This year’s Super Bowl LVIII was watched by a record 123.4 This year’s big game was played in between 59 ads. Nevertheless, I suspect that 10 ad agencies told their clients that they “won” because they were among “ The top 10 Super Bowl 58 commercials ,” according to USA TODAY Ad Meter. million viewers.

Gaming 113

Gaming Campaign Clients Represent 113

Martech

APRIL 30, 2024

Founded by Paul Newman, the organization runs a residential summer camp, and year-round center serving children and their families coping with chronic illnesses such as cancer. A: I guess my path is probably a little unique in the sense that my brother who’s three years older than me started the company with his college roommate.

CRM 92

CRM Clients Start-ups Education 92

Martech

MAY 16, 2024

It’s important that everyone is clear on the definition of customer experience. What is customer experience (CX)? Customer experience is the sum of all the interactions that a customer has with a brand over the life of the relationship with that brand. to deliver a better experience.

Customers 105

Customers B2C UX User Experience 105

Martech

APRIL 15, 2024

What will they tell their friends or colleagues about their experience — will they even mention it? A tremendous amount of investment and resources are being focused on integrating AI into the customer experience , from automating responses to comments on social media to improving the call center experience. Impressive!

Customers 119

Customers Hospitality Technology Technology 119

Martech

JANUARY 29, 2024

Nevertheless, 10 companies, mostly small, have entered the space since 2019. At the same time, we’re seeing CDPs being acquired and integrated with broader digital experience offerings, as well as a strong trend for CDPs to plug into external data sources like data lakes and warehouses rather than ingest all the needed data themselves.

Growth 104

Growth Launch Customers Process 104

Search Engine Land

MARCH 21, 2023

Brown acknowledges in the report that some data may be skewed due to respondents with only 1-3 years of PPC experience but who have been working for a decade or longer. The median salary ranged from $50,182 $47,500 (less than one year of experience) to $199,000 (15+ years of experience). Agency PPC salaries.

Negotiate 84

Negotiate Territory Engineering Clients 84

SaaStr

NOVEMBER 21, 2023

People have said “AI” more this year than any other year combined. In a recent Workshop Wednesday, held every Wednesday at 10 a.m. AI has been around for 30-40 years now. They want employees and customers to have the best possible experience. Personalizing user experiences.

X-functional 85

X-functional UX User Experience Gaming 85

Martech

NOVEMBER 15, 2023

Black Friday continues to be relevant for shoppers Significant promotional periods earlier in the year have influenced gift-shoppers. With more seamless buying experiences, social buzz can also be converted into social commerce, especially in these categories. Black Friday. A survey of U.S. A survey of U.S.

Retail 112

Retail Promote Customers Start-ups 112

Martech

APRIL 25, 2024

That’s over thirty years of biological, psychological and social diversity, not to mention varied interests, economic means, technological proficiency and media consumption habits. Experience is everything Values for this age group center around: Quality of life, including emotional connection, personal well-being and financial security.

Trust 115

Trust Represent Legal Niche 115

Search Engine Land

NOVEMBER 2, 2023

The company’s total net revenue increased 12% year-on-year to $345 million, comprising of: $330 million in advertising revenue. $3 The Q3 earnings marked a 12% rise in ad revenue, along with a 9% increase in ad clicks year-on-year. 3 million in transactions revenue. $12 12 million in other revenue. Why we care.

Retail 118

Retail Growth Price Trust 118

Search Engine Land

APRIL 30, 2024

The Google interface we know today will be gone in less than three years. For eight years, no one thought that would ever happen, but it did. Simply put, Yahoo had the best user experience on the web for 10 years, but Google provided a better one. Now, think about this. Now, think about this. Is SEO dead?

User Experience 113

User Experience Niche Service Closing 113

Partners in Excellence

MARCH 22, 2024

He talks about how he wanders between different roles and experiences, sometimes avoiding selling, but always finding his way back to selling. More seriously, Spence is one of a small number of people I include in my “kitchen table board of directors.” He and I share ideas about the state of selling and how we can drive improvement.

Sell 77

Sell Construction Finance Up-sell 77

Partners in Excellence

DECEMBER 26, 2023

” I started in sales, about 5 years before emailing became popularized. In the old days, to have 10 conversations, it usually took 10-15 letters and the follow up phone calls. Today, to have the same number of conversations, it takes 10-14K touches across multiple channels. Then mail-merge came.

Follow-up 135

Follow-up Prospecting Conversion Technology 135

Martech

APRIL 23, 2024

The predictive analytics solutions market has grown steadily over the past 10 years. Another simple example: A railroad might analyze data about signal failures last year to predict signal failures this year. Machine learning algorithms can be used to analyze large quantities of data and predict outcomes at speed.

CRM 101

CRM Sports Campaign Conversion 101

SaaStr

MAY 19, 2023

Dear SaaStr: How Can a SaaS CEO Tell Which Customers are 10+ Year Customers? Just ask if this is one of their top priorities for the year. Just ask if this is one of their top priorities for the year. Because they are probably already planning to use you for at least 3+ years off the bat. I think it’s fairly easy.

Customers 91

Customers Legal Niche Contract 91

Search Engine Land

DECEMBER 29, 2023

What follows are links to the 10 most-read, must-read Search Engine Land SEO columns of 2023 that were contributed by our fantastic group of Subject Matter Experts. Also, I need to give some huge recognition to Tom Demers, who authored 5 of the 10 most popular SEO columns of the year. Unbelievable! By Gilad David Maayan.

Engineering 110

Engineering Strategize Launch Process 110

Search Engine Land

JANUARY 29, 2024

Two sentences in a Google blog post seem to have convinced more than a few people in the search community that Google’s Search Generative Experience “isn’t going to happen.” Yes, it’s debatable whether SGE, in its current form, will graduate and become the default Search experience. Here’s why.

Launch 121

Launch User Experience Product Engineering 121

Search Engine Land

FEBRUARY 15, 2024

10 questions to size up an SEO agency. Their experience and talent, coupled with access to talented peers, tools and data, is an invaluable resource for any business. Their experience and talent, coupled with access to talented peers, tools and data, is an invaluable resource for any business. How to evaluate an SEO agency.

Consult 118

Consult Clients Engineering Service 118

Search Engine Land

APRIL 10, 2023

The Google search experience “will evolve substantively over the next decade,” according to Google CEO Sundar Pichai in a wide-ranging interview with The Wall Street Journal. The question is how much Google search will change in the coming years and what it all means for the organic and paid channels. Why we care.

Engineering 99

Engineering Follow-up Conversion Meeting 99