Highspot

FEBRUARY 22, 2021

It connects everyone from marketing and sales to post-sales in delivering a unified buying experience that wins, retains and expands customer relationships,” said Robert Wahbe, CEO, Highspot. “Scaling your go-to-market strategy is a complex process with a large gap between strategy and action. We close this gap.

Growth

Sales Hacker

OCTOBER 17, 2023

Chuck is the co-founder of Blueprint Expansion , a GTM roles recruiting firm that has helped over 50 VC-backed companies make amazing Sales, Marketing, & Customer Success hires. They combine your sales and marketing data with our validated B2B data and AI to create Account Intelligence that informs every step of your buyer’s journey.

GTM

Highspot

JANUARY 16, 2020

For companies who have already invested, the impact of revenue enablement is clear: it drives strategic growth; elevates customer conversations across sales, account management, and marketing; and empowers go-to-market teams to outperform in highly competitive markets. Ready to learn more?

Strategize

Highspot

JANUARY 27, 2021

The remote reality has accelerated the pace of digital transformation and changed the way go-to-market teams engage buyers. Travis, 8 September 2020). October 23, 2020). October 23, 2020). More than 45 companies switched from competitive platforms to Highspot in 2020. According to Gartner, Inc., Buckley, T.

Growth

Cience

APRIL 27, 2020

And in a more general business sense, it has been a whirlwind start to 2020. We were buried by what seemed like weekly stock market record highs, and the lowest unemployment rates in history. Nearly all B2B marketers use email to distribute content ( 93% to be exact ). Okay, maybe closer to a whiplash. Let’s Talk!

Hospitality

SBI

MAY 28, 2020

Seismic Spring 2020 Release Enhances Sales & Marketing Teams’ Ability to Work Remotely. San Diego, CA (May 28, 2020): Seismic, the industry-leading and award-winning sales enablement platform provider, today announced enhancements to its Seismic Storytelling Platform. Magazine Best Workplaces of 2020 , Inc. ’s

Appointment

Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It

Pipeline

Sales Hacker

APRIL 1, 2021

As the world is starting to reopen, there is likely room for your products in new markets, if you understand the complexities and risks. At the heart of 2020’s changes is a realization that e-commerce is about more than buying household goods from Amazon. You may also have implemented new technologies and capabilities during 2020.

E-commerce

Cience

OCTOBER 6, 2020

These documents enable SDRs to not waste time targeting contacts and accounts who don’t project as great-fit customers or those who do not need your service/product. As buyers, industries, and the greater world shift (2020 has taken this to the extreme), it’s critical to update as your business and your buyers evolve. Not exactly.

B2B

Heinz Marketing

OCTOBER 5, 2020

.” What we’ve seen is what you would expect that the warmer the contact, the more relationship that you have there, the more impactful it is. But I guess that just kind of is on brand for 2020. Nick Runyon: So PFL is a marketing technology company. You mentioned telephone.

Pipeline

SaaStr

DECEMBER 1, 2021

SaaS spending dipped in the first half of 2020 at the start of the pandemic but has since reaccelerated. For example, there’s a striking preference for third-party purchases, as explained by Malko, “One in five buyers prefers to buy from someone other than you…This is key for thinking about how we go to market.”.

Repeat business

Xant

JUNE 16, 2021

In 2020, consumers notably valued experience over pricing. Go-to-market teams should be hitting 60% attainment consistently as a baseline. Reps are guided to the next best activity and the next best contact through a guided sales experience. Customer experience has quickly a top priority in the sales world. RevOps Summit.

CRM

Heinz Marketing

NOVEMBER 8, 2019

I found these to be the most applicable to the work I do at Heinz Marketing and ones I could use/implement. Session: Account-Based Marketing: New Insights and Best Practices for 2020. Contact Acquisition. Session: Fuel Your Company’s Growth with Contact Acquisition. Strategist of Revenate Marketing.

B2B

Heinz Marketing

MARCH 29, 2021

Pretty crazy after the 29 month, 2020 that we faced last year. It was not a 29 month in 2020. Talk a little bit about what 2020 was like for you guys. I got reps that are used to going to someone’s office with a box of samples. Well, welcome everyone to another episode of Sales Pipeline Radio. It was only 12.

Pipeline

Sales Hacker

FEBRUARY 9, 2024

Wiza is the only B2B contact database that sources and verifies contact data in real-time, the moment it’s requested, using LinkedIn as its source of truth. Notable News: ZoomInfo finally got to visit onsite to ring the Nasdaq bell in Times Square, as its June 2, 2020 IPO was conducted virtually during the pandemic.

GTM

Heinz Marketing

SEPTEMBER 6, 2021

I want to get into what you’ve done in Newsela, but I mean, let’s talk about public versus private sector marketing and go-to-market in general. How big of a shift was it to go from commercial to public sector? What were some of the biggest pivots you saw in differences in your go-to-market strategy?

Pipeline

SBI

SEPTEMBER 29, 2020

SAN DIEGO & MENLO PARK – [September 29, 2020]. Seismic has emerged as the clear sales enablement and marketing orchestration leader with revenues nearly four times its nearest competitor. Magazine’s Best Workplaces of 2020, among other company and workplace awards. Media Contact. About Seismic.

Territory

SBI

AUGUST 31, 2020

Seismic Launches Interactive Content to Improve Digital Engagement for Marketers and Sellers in Summer 2020 Release. SAN DIEGO, CA (August 31, 2020) –. With our Summer 2020 release, we are bringing sales content to life.” Media Contact. About Seismic.

Launch

Gong.io

AUGUST 10, 2020

To maximize retention, strive to have at least three different customer contacts at three different levels within the organization. To have three different contacts at three different levels of an organization that you’re working with. The account management function is a critical driver of long-term retention. podcasts.

Customers

Lead Fuze

NOVEMBER 30, 2021

There are new markets that have been opened up and need your products. The 2020 changes are all about e-commerce, and how it’s a driving factor in the way that people get work done. COVID-19 made it easier for companies to file paperwork as countries and new markets adopted digital processes.

E-commerce

InsightSquared

MARCH 23, 2021

And of course, drill into the detail for every deal, contact, person and more. . In Fall 2020 we introduced Conversational Intelligence – call recording, transcription and analytics integrated directly in the InsightSquared Platform. New Integration Alerts – InsightSquared Conversational Intelligence. .

Product

SBI

MARCH 17, 2020

March 17, 2020 12:00 PM Eastern Daylight Time. Conversation Intelligence is a must-have solution for go-to-market teams. introduced Cold Call Central , Roles & Permissions , the State of Conversation Intelligence 2020 , as well as key integrations with Zoom , HubSpot , Amazon Connect and ShoreTel Web Dialer.

Cold Call

SBI

SEPTEMBER 10, 2020

TechTarget Launches Prospect-Level Intent to Dramatically Accelerate Technology Marketing and Sales Engagements. NEWTON, MA – SEPTEMBER 9, 2020. Priority Engine shows them where to fish and what prospects are biting on so they know who to contact and exactly what to say to generate a response.” Media Contact.

Technology

SaaStr

APRIL 7, 2022

I can give you marketing examples about how robots are sitting on my laptop and then in the cloud doing work for us that we hate doing, the work that is done in a contact center or in an airline or work that’s done in your finance business. 2020: $607m rev. That our robots do the work that we hate. UIPath History.

Finance

Xant

JUNE 16, 2021

In 2020, consumers notably valued experience over pricing. Go-to-market teams should be hitting 60% attainment consistently as a baseline. Reps are guided to the next best activity and the next best contact through a guided sales experience. Customer experience has quickly a top priority in the sales world. RevOps Summit.

CRM

SaaStr

JULY 15, 2022

It’s pretty good, someone did a Tweet storm the other day on Zeb from ClickUp’s presentation at SaaStr Annual 2020. Ash Bhoopathy (@ashbhoopathy): Probably more around go-to-market and sales. First of all, on go-to-market and sales and marketing, be very, very wary of folks that want to outsource your core.

Growth

SaaStr

JULY 17, 2020

353: Keith Rabois (Paypal, Linkedin, Square) and SaaStr Founder Jason Lemkin talk about the landscape of SaaS & Cloud fundraising and valuation in 2020. But that’s more the exception than the rull of the go to market for many companies. This episode is sponsored by Lightmatter. 2X instead of 3X. March was rough.

E-commerce

SaaStr

JULY 24, 2020

Satya Patel of Homebrew shares his expert advice on how to raise seed capital in 2020. The fourth major risk that investors are evaluating is go-to-market risk. Those are the types of questions that are asking in the category of go-to-market risk. This episode is sponsored by Lightmatter.

Finance

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. They began with 2,015 monthly downloads in September 2020.

Launch

Heinz Marketing

DECEMBER 20, 2021

Before that I owned an agency for about 11 years, and so, yeah, I’m super passionate about talking about marketing and I’m really excited to chat with you today. We were doing breakfast with 25-30 CMOs in various markets around the country, we’ve been doing them for years. It should be for marketers.

Pipeline

SaaStr

DECEMBER 26, 2019

Join us at SaaStr Annual 2020. Pauline Fumeron | Marketing Automation Manager @ OpenC lassrooms. As I said, there’s only seven of us in the team and so all the build resources that we have go to the product. They don’t go to marketing yet. So build less product and go to market sooner.

B2C

SBI

JANUARY 31, 2020

The information we get through TechTarget’s Email Alerts will enable our sales teams to focus on specific opportunities and customers who are currently in-market for NWN’s solution-as-a-service portfolio, allowing them to deliver better solutions, faster, while transforming the customer experience. Media Contact. Garrett Mann.

Territory

SaaStr

AUGUST 5, 2019

Join us at SaaStr Europa 2020. And recently we raised around from Goldman Sachs in September of last year to fuel our go-to-market expansion. He will also provide insights on the differences between commercial and enterprise customers and the key metrics to keep an eye on as you grow your business. FULL TRANSCRIPT BELOW.

Gaming

SaaStr

SEPTEMBER 12, 2019

Join us at SaaStr Europa 2020. After that I went and led go-to-market at Parse. If people can just go to your website, click sign up and run, so much easier than going to a startup’s website that has no pricing listed, has no way to sign up, it just has contact sales. FULL TRANSCRIPT BELOW.

Growth

SaaStr

JUNE 10, 2021

This episode is an excerpt of Mårten’s session at SaaStr @ Home 2020. So I’ll thank you with this and hand it back over to our hosts and hope you’re having a great SaaStr conference, learning a lot, sharing a lot, making a lot of new friends and contacts. You can view the full video here. It could be work done by suppliers.

Customers

SaaStr

AUGUST 8, 2019

Join us at SaaStr Europa 2020. How you decide on this model and go-to market strategy? Farming is done by customer success, and, of course, the goal is to remove as much as possible the contact from the sales team so that they can focus on more hunting. Want to see more content like this? FULL TRANSCRIPT BELOW.

Appointment

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market