Martech

AUGUST 6, 2021

Because vendors are likely to supply their most satisfied customers, don’t be reticent about reaching out to your own network too. Halligan, one of the best-known executives in marketing technology, was injured in a snowmobile accident in March this year, and took some time away from the company, with Rangan taking over daily operations.

Technology 112

Technology Technology Networking Engineering 112

SalesLoft

NOVEMBER 17, 2020

Originally designed to help sales development functions manage high call and email volumes, companies in this segment can now deliver sizable productivity gains to entire revenue teams… — Laura Ramos and Mary Shea, Forrester Research, Now Tech: Sales Enablement Automation Q2 2020 , May 2020.

Sales 105

Sales Territory Technology Technology 105

SaaStr

JUNE 2, 2023

In 2020-2021, many SaaS startups faced a unique challenge. Don’t be afraid to tap into your network and the VC community to facilitate some introductions. The team has great visionary, product, and execution capabilities and a solid go-to-market strategy. Where do you find the right person? Put the customer first, always.

Networking 103

Networking Trust Growth Customers 103

SaaStr

DECEMBER 26, 2022

and go-to-market partners, to understand what’s happening in the space. . “G2 Professional colleagues/network. Some call this the ‘ecommercization of software,’ and this trend signals a highly disruptive shift in how we go to market with software. Go-to-market Partners released a report using G2 data.

Go To Market 98

Go To Market Follow-up Up-sell Trust 98

Sales Hacker

JULY 16, 2020

In May 2020, Facebook announced it was buying the gif search engine , Giphy, for $400 million — primarily for its Instagram product. Partnerships create very low marginal CAC, and they scale brilliantly — two properties that are rising in demand given current market conditions. At first, you may be taken aback.

Pipeline 121

Pipeline E-commerce Cross-sell Referrals 121

Salesforce

OCTOBER 12, 2021

Short answer: 2020 happened. Silos evaporated as sales, marketing, and customer success had to come together as one to make decisions that would ensure survival. “We’re Will heads of sales go the way of switchboard operators and become extinct? It’s a big job with plenty of responsibility. CRO in the organizational chart.

Gaming 98

Gaming Cross-sell Sales Finance 98

Heinz Marketing

OCTOBER 5, 2020

If you’re joining us live on the Funnel Media Radio network, thanks so much for joining us. But I guess that just kind of is on brand for 2020. Nick Runyon: So PFL is a marketing technology company. One of the things that we’re looking at just as a starting point is, what were we able to do in 2020?

Pipeline 132

Pipeline Sales Contact Prospecting 132

criteria for success

APRIL 1, 2020

Upcoming Dates: Wednesday, April 1 2020 at 3 PM EST. Thursday, April 2 2020 at 3 PM EST. Wednesday, April 8 2020 at 10 AM EST and 3 PM EST. Click Here to Register. You need to know what you’re going to market with and why people should want to buy it. We want to hear how COVID-19 is affecting you and your business.

Sell 97

Sell Prospecting Up-sell Clients 97

Sales Hacker

JULY 1, 2025

They work with startups and scaling businesses to help take HR off your plate, so you can stay focused on building product, growing revenue, and hiring great people – the go-to-market engine. This episode explores how to apply product thinking to Go-To-Market. at an earlier stage, you just have to take big swings.

GTM 76

GTM Growth Sell X-functional 76

Highspot

SEPTEMBER 15, 2020

“Enablement has been a vital go-to-market element for us,” said Don Matejko, President and Chief Revenue Officer at Shift. Following a thorough review process, across the go-to-market leadership team, we unanimously selected Highspot due to its user interface, personalization capabilities, and ease of use.

Technology 52

Technology Technology Product Sales 52

SaaStr

MARCH 31, 2022

What you’ll see in that cloud spend box is actually Gartner’s 2020 estimate for infrastructure as a service spending for companies, which was $50 billion. And IDG just recently released the 2020 Cloud Computing Survey that showed over one third of IT budgets are spent on cloud computing technologies.

Cross-sell 102

Cross-sell Finance Strategize Technology 102

Cience

OCTOBER 6, 2020

As buyers, industries, and the greater world shift (2020 has taken this to the extreme), it’s critical to update as your business and your buyers evolve. To this point, Company X has relied on network and referral sales, with its CEO taking many of the initial meetings. It’s likely you’ve already constructed both the ICP and BP.

B2B 105

B2B Lead generation Contact CRM 105

Heinz Marketing

NOVEMBER 8, 2019

I found these to be the most applicable to the work I do at Heinz Marketing and ones I could use/implement. Session: Account-Based Marketing: New Insights and Best Practices for 2020. Amplify content through extended networks such as SMEs, fans, contributors, etc. Strategist of Revenate Marketing.

B2B 62

B2B Contact Education Consult 62

SaaStr

JUNE 11, 2019

Join us at SaaStr Annual 2020. And one thing a good BC can do is have a network that may have some of these people sitting within it. Keith : So typically when people start companies, depends on how old and how experienced someone is when they start a company, but typically they have a network that looks a lot like themselves.

Engineering 109

Engineering Promote Growth B2B 109

SaaStr

JUNE 12, 2020

This interview was recorded in February 2020. Over the holidays I had extra time and I picked a platform called Mighty Networks. It’s very limited and it’s very slick because it’s like a social network with learning attached and it only has three integrations in it. They’re not going to do the effort.

Start-ups 88

Start-ups Engineering Product Networking 88

Heinz Marketing

SEPTEMBER 21, 2020

If you’re listening to us live on the Funnel Media Radio Network, thank you so much for joining us and making us part of your work from home workday, hybrid workday. I saw that I think JP Morgan is requiring all employees to go back to work in a couple of weeks. We’re going to talk more about 2020 changes and pivots.

Pipeline 104

Pipeline Sales Start-ups Clients 104

SaaStr

APRIL 7, 2022

We’ll have two full days of thought leadership content, networking opportunities, fantastic food, and fabulous evening events, all in the heart of Barcelona — snag your Europa 2022 tickets and catch up with us on the other side of the Atlantic this summer! 2020: $607m rev. We do have a network of recruiters.

Finance 107

Finance Government Growth Start-ups 107

SaaStr

JUNE 23, 2019

Join us at SaaStr Annual 2020. And one thing a good BC can do is have a network that may have some of these people sitting within it. Keith : So typically when people start companies, depends on how old and how experienced someone is when they start a company, but typically they have a network that looks a lot like themselves.

Engineering 89

Engineering Promote Growth B2B 89

SBI

SEPTEMBER 10, 2020

TechTarget Launches Prospect-Level Intent to Dramatically Accelerate Technology Marketing and Sales Engagements. NEWTON, MA – SEPTEMBER 9, 2020. Entry Point topics are user-defined within the platform and fully customized based on your go-to-market strategy and historical sales wins. TechTarget, Inc.

Technology 43

Technology Technology Launch Prospecting 43

SaaStr

SEPTEMBER 13, 2020

Transcript of Episode 373: Byron Deeter: I’m going to dive in here with a little bit of an overview. To say that 2020 has been unusual, and unprecedented, and momentous would all be understatements. Law number three, this is huge, particularly in COVID, so we’re going to talk about this a little bit differently.

Non-Profits 91

Non-Profits Strategize Trust Growth 91

SaaStr

JUNE 2, 2021

This episode is an excerpt of Olof’s session at SaaStr @ Home 2020. Designers make mocks and interactive prototypes in Figma, but there a whole set of other stakeholders that use and interact and get value from Figma, engineers, product people, even some folks on the go-to-market team. You can view the full video here.

Sales 98

Sales Up-sell Price Start-ups 98

SaaStr

JUNE 3, 2020

It’s 2020 and SaaS buyers are more skeptical and suspicious, more disbelieving, more unconvinced than they were in 2019. The SaaS Trust Crisis is making it harder to market and sell software and services than ever before. And so, I think that really also changes how we assess vendors can go to market.

Trust 99

Trust Technology Technology Government 99

Sales Hacker

MARCH 25, 2025

Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

GTM 66

GTM X-functional Start-ups Relationship building 66

SaaStr

JUNE 27, 2019

Join us at SaaStr Annual 2020. And of course, people should come in with a network not only of other talent that you can go on higher but also of customers and partners that are going to be relevant to taking your products and solutions into the enterprise. Want to see more content like this? FULL TRANSCRIPT BELOW.

Cross-sell 93

Cross-sell Technology Technology Pitch 93

Heinz Marketing

JANUARY 20, 2020

This is our first episode of 2020. If you’re joining us live on the funnel media radio network, thanks so much as always for joining us and making us a part of your workday. He’s the former cohost of the Marketing Cranks podcast. That’s just not going to do it.” Thanks for joining us.

Pipeline 62

Pipeline Sales Up-sell Start-ups 62

SaaStr

APRIL 4, 2019

Join us for SaaStr Annual 2020. But they are actually accompanying us in the sales cycle and it’s certainly something that’s accelerated our time-to-market but also our success as well. So I’ll give you a flip perspective from a sales and marketing standpoint. Want to see more content like this session?

Engineering 68

Engineering Strategize Technology Technology 68

SaaStr

DECEMBER 17, 2019

Join us at SaaStr Annual 2020. That allows us to have a very different go to market strategy. ” So it really is this kind of network-driven acquisition model that starts with activation of developers. And so now he leads all of our product and engineering side and I lead the go-to-market side.

Finance 85

Finance X-functional Non-Profits Launch 85

Sales Hacker

AUGUST 4, 2020

It’s literally post COVID 2020 and the rules have changed. So those have been some of our lessons, but I think overall, Sam, the most important takeaway for me has been, as a manager, you’re not managing in a normal environment, so you need to adjust and you need to get out of that mindset. It’s not 2015.

Objectives and Key Results 120

Objectives and Key Results Finance Start-ups Prospecting 120

SaaStr

SEPTEMBER 26, 2019

Building a sales team that can go from $0-$50M (Video + Transcript). Join us at SaaStr Annual 2020. Gaetan Gachet: And now we’re entering a phase where we’re literally looking for people who have networks because we have built a structure now that can allow for these people to be successful. FULL TRANSCRIPT BELOW.

Territory 56

Territory Cross-sell Sales Cold Call 56

SBI

JANUARY 31, 2020

The information we get through TechTarget’s Email Alerts will enable our sales teams to focus on specific opportunities and customers who are currently in-market for NWN’s solution-as-a-service portfolio, allowing them to deliver better solutions, faster, while transforming the customer experience.

Territory 26

Territory Engineering Strategize Technology 26

SaaStr

SEPTEMBER 12, 2019

Join us at SaaStr Europa 2020. After that I went and led go-to-market at Parse. It’s this concept I’ve kind of been describing where your community or your network drives the growth of your product. Facilitate sharing and creating a network effect. Want to see more content like this? I’m Ashley.

Growth 45

Growth Product Up-sell Price 45

Heinz Marketing

JUNE 3, 2019

For those of you that are listening alive on the Funnel Radio Network, thanks so much for joining us in the middle of your work day, the last Thursday of May. So, if you’re looking for what I consider one of the better, if not the best B2B sales and marketing conference, pounds of pounds, quantity and quality in the conference circuit.

Pipeline 62

Pipeline Sales Objectives and Key Results B2B 62

SaaStr

NOVEMBER 21, 2019

Join us at SaaStr Annual 2020. To build the initial team, to build the product, to build the initial go to market, to build the first customers and to build the ARR, the starting. Pietro : This journey used to end at the legendary, mythical product/market fit. The number of sports fans social networks or partying apps.

B2C 69

B2C B2B Start-ups Growth 69

SaaStr

MARCH 31, 2020

Join us at SaaStr Annual 2020. I’m Guillaume Cabane and today I’m going to talk about The Playbook To Running Growth Experiments At Scale. My focus is SaaS and my job is to create a defensible go-to market moat, right? Let’s go into innovation. I’m going to tell you who wins.

Growth 64

Growth Engineering Launch Commission 64

Sales Hacker

MARCH 2, 2020

Here they are… The 97 Best Sales Books in 2020. The final chapters of the book describe each social network, explain how they work, and create a road map for a social media sales strategy?including The post Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update) appeared first on Sales Hacker.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Sales Hacker

FEBRUARY 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. Uh, so Jordan Crawford is a go to market engineer and advisor for some of the fastest growing companies out there.

GTM 80

GTM Pitch Up-sell Contact 80