SaaStr

MARCH 18, 2025

” Weavi Founded in 2020, they anticipated the growing importance of unstructured data and embeddings. They use AI for price discoverability and optimization, with a setup that drives annual retention. Determining Demand and Budgets When entering an existing category, understand go-to-market strategies and adoption signals.

Growth 68

Growth Government Customers Healthcare 68

Martech

FEBRUARY 25, 2022

Their fine-tuned strategy helps new brands grow, and since their start in 2020, Heyday has also acquired several of these brands, and received $800 million in funding from investors in the process. Also the Amazon marketplace gives you quantitative feedback on pricing and qualitative feedback about the product and packaging from comments.”.

Launch 117

Launch E-commerce Transportation Retail 117

SaaStr

JULY 24, 2023

Some SaaS and Cloud leaders have seen big impacts from the post-2020 hangover, but others keep accelerating. And when you have partial utility-based pricing like MongoDB does, you see the impact fast. Upselling your existing base and raising prices to keep top-line growth growing isn’t adding real long-term value.

Growth 98

Growth Gaming Price Closing 98

SaaStr

DECEMBER 26, 2022

and go-to-market partners, to understand what’s happening in the space. . “G2 Companies are witnessing slight pricing pressure, with the average spend per product dipping slightly. . Some call this the ‘ecommercization of software,’ and this trend signals a highly disruptive shift in how we go to market with software.

Go To Market 98

Go To Market Follow-up Up-sell Trust 98

Xant

JUNE 16, 2021

In 2020, consumers notably valued experience over pricing. Go-to-market teams should be hitting 60% attainment consistently as a baseline. Buyers are in control of the modern sales industry—they are increasingly gaining power and they care about consistent, value-adding experiences.

CRM 105

CRM Sales Territory B2B 105

SaaStr

DECEMBER 7, 2020

With the right tools, you can leverage product-led growth, a disruptive go-to-market strategy, that’s been adopted by the most successful companies in the subscription business, including Slack, Dropbox, Twilio and Shopify. Hurry, because the discount only applies to agreements signed before December 31, 2020. Win a Theragun!

Contract 68

Contract Growth Start-ups Closing 68

SaaStr

MARCH 31, 2022

What you’ll see in that cloud spend box is actually Gartner’s 2020 estimate for infrastructure as a service spending for companies, which was $50 billion. And IDG just recently released the 2020 Cloud Computing Survey that showed over one third of IT budgets are spent on cloud computing technologies.

Cross-sell 102

Cross-sell Finance Strategize Technology 102

SaaStr

DECEMBER 1, 2021

SaaS spending dipped in the first half of 2020 at the start of the pandemic but has since reaccelerated. For example, there’s a striking preference for third-party purchases, as explained by Malko, “One in five buyers prefers to buy from someone other than you…This is key for thinking about how we go to market.”.

Repeat business 111

Repeat business Growth Trust Product 111

ConversionXL

JANUARY 18, 2022

Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Muun’s more well-known competitors had more features and better pricing. Both companies suffered from a fatal lack of marketing. Markets have probably changed since you first opened.

Product 110

Product GTM Construction Launch 110

Cience

OCTOBER 6, 2020

As buyers, industries, and the greater world shift (2020 has taken this to the extreme), it’s critical to update as your business and your buyers evolve. In this instance, Company X may define their target audience as Marketing Managers, Rev Ops, Email Marketing titles, and a separate cadence for C-suite audiences, including CMOs and CEOs.

B2B 105

B2B Lead generation Contact CRM 105

SaaStr

MARCH 7, 2023

At the same time, many started the year with healthy balance sheets and used their 2020 learnings of scenario planning and applied them quickly. Some other strategies for creating a more efficient go-to-market are: Adjusting pricing and contract terms with customers.

GTM 67

GTM Growth Profit margin Contract 67

SalesHandy

MAY 4, 2020

With the current economic landscape in view, you’ll probably need to redo your offerings and pricing structure to suit the needs of your new customers. While the targets might be met, you could end up sacrificing short term cash flow from selling products with delayed payments and lower pricing. Have a healthy and safe weekend!

Pipeline 81

Pipeline Campaign Price Up-sell 81

Sales Hacker

MARCH 25, 2025

Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies. Why traditional SaaS pricing models (like per-seat) dont work in the agent era. What are your thoughts on pricing? There was an obvious way to.

GTM 65

GTM X-functional Start-ups Relationship building 65

SBI

SEPTEMBER 29, 2020

SAN DIEGO & MENLO PARK – [September 29, 2020]. Rowe Price. Seismic has emerged as the clear sales enablement and marketing orchestration leader with revenues nearly four times its nearest competitor. Magazine’s Best Workplaces of 2020, among other company and workplace awards. About Seismic.

Territory 43

Territory Finance Strategize Growth 43

SaaStr

JUNE 2, 2021

This episode is an excerpt of Olof’s session at SaaStr @ Home 2020. It’s the opaque pricing, but hopefully the customer gets exactly what they need at the end. Is pricing on the website? It’s typically self-served, through to pricing’s opaque, you have to pay for the product. Is it a PayK?

Sales 98

Sales Up-sell Price Start-ups 98

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. They began with 2,015 monthly downloads in September 2020.

Launch 96

Launch Product Non-Profits GTM 96

SaaStr

JULY 29, 2022

And it became a massive capital sink, as the company changed its go-to market around five million in revenue. And I remember asking Stewart Butterfield that, at the 2020 Bridging the Gap session , and he was like, “Actually, the more free we do, the faster we scale.” And it’s crazy. That can work.

Price 107

Price Product Start-ups Niche 107

SaaStr

APRIL 2, 2019

Join us for SaaStr Annual 2020. Now over the next couple of days, you’re going to hear some great talks about the founding story, and about that initial business success. And when we launched it, we put it on the market for $1,000 a month. Three times the price of our original product. FULL TRANSCRIPT BELOW.

Growth 96

Growth Appointment Launch Product 96

SaaStr

JULY 24, 2020

Satya Patel of Homebrew shares his expert advice on how to raise seed capital in 2020. There is a ton of capital committed to the seed asset class, and because we’re investing at the earliest stages of the market, there’s only so much price compression that investors can expect.

Finance 78

Finance Pitch Government Start-ups 78

Xant

JUNE 16, 2021

In 2020, consumers notably valued experience over pricing. Go-to-market teams should be hitting 60% attainment consistently as a baseline. Buyers are in control of the modern sales industry—they are increasingly gaining power and they care about consistent, value-adding experiences.

CRM 52

CRM Sales Territory B2B 52

SBI

FEBRUARY 25, 2020

At the change of each year, we scour thought pieces on the web for chief marketing officer (CMO) trends that we must be attuned to in the coming year. The anticipated priorities in 2020, for instance, include some form of: Deepen customer knowledge through advanced analytics. Improve customer experience throughout the full lifecycle.

Customers 49

Customers Cross-sell B2B Strategize 49

SaaStr

JULY 15, 2022

It’s pretty good, someone did a Tweet storm the other day on Zeb from ClickUp’s presentation at SaaStr Annual 2020. Ash Bhoopathy (@ashbhoopathy): Probably more around go-to-market and sales. First of all, on go-to-market and sales and marketing, be very, very wary of folks that want to outsource your core.

Growth 114

Growth Cross-sell Start-ups X-functional 114

SaaStr

JUNE 11, 2019

Join us at SaaStr Annual 2020. Lloyed : And so maybe one of the things in the early days is I need to get the produce market fit, or maybe I need to get the two million ARR. And then you identity I’m missing someone on the go-to-market or growth side. Join him as he shares his top lessons in building great teams.

Engineering 109

Engineering Promote Growth B2B 109

SaaStr

JUNE 3, 2020

It’s 2020 and SaaS buyers are more skeptical and suspicious, more disbelieving, more unconvinced than they were in 2019. The SaaS Trust Crisis is making it harder to market and sell software and services than ever before. Then we went on to build another company called SteelBrick, another SaaS configure price quoting solution.

Trust 93

Trust Technology Technology Government 93

SaaStr

JUNE 10, 2021

This episode is an excerpt of Mårten’s session at SaaStr @ Home 2020. Because the packaging and pricing and thinking of the product will radically influence how successful you can be. Marten Mickos: We heard here that the cloud business has a combined market cap already of over a trillion dollars.

Customers 60

Customers Price Contract Objectives and Key Results 60

SaaStr

JULY 17, 2020

353: Keith Rabois (Paypal, Linkedin, Square) and SaaStr Founder Jason Lemkin talk about the landscape of SaaS & Cloud fundraising and valuation in 2020. But that’s more the exception than the rull of the go to market for many companies. This episode is sponsored by Lightmatter. 2X instead of 3X.

E-commerce 85

E-commerce Retail Real Estate X-functional 85

SaaStr

JANUARY 14, 2020

Join us at SaaStr Annual 2020. Should I sell a $20,000 engagement for a one week training course in a classroom or should I try to sell individual subscriptions to individuals around the world for only $100 a month, which was our initial starting price point, and we knew we had to burn the boats. We’re going to change things.

B2B 63

B2B B2C Technology Technology 63

SaaStr

DECEMBER 17, 2019

Join us at SaaStr Annual 2020. That allows us to have a very different go to market strategy. And so now he leads all of our product and engineering side and I lead the go-to-market side. Want to see more content like this? Zach Perret | Co-Founder and CEO @ Plaid. Ari Levy | Sr. Technology Reporter @ CNBC.

Finance 82

Finance X-functional Non-Profits Launch 82

SaaStr

JULY 2, 2019

Join us at SaaStr Annual 2020. Dannie Herzberg, Head of Mid-Market Sales @ Slack. We’re here to talk for the next 25 minutes or so about our experience going from freemium to enterprise. We had all the pricing information, we had all the techniques for integrations and so forth. Want to see more content like this?

Follow-up 63

Follow-up Go To Market Start-ups Meeting 63

SaaStr

JUNE 19, 2020

What about pipeline development, sales cycles, pricing, payment terms, other changes in customer behavior or user behavior? So lots and lots of questions there, burn rates, your targets in 2020, how is your team doing? Are there changes to your conversion rates, is your lead generation impacted?

Pitch 68

Pitch Trust Meeting Follow-up 68

SaaStr

APRIL 4, 2019

Join us for SaaStr Annual 2020. But they are actually accompanying us in the sales cycle and it’s certainly something that’s accelerated our time-to-market but also our success as well. So I’ll give you a flip perspective from a sales and marketing standpoint. Want to see more content like this session?

Engineering 68

Engineering Strategize Technology Technology 68

SaaStr

JUNE 23, 2019

Join us at SaaStr Annual 2020. Lloyed : And so maybe one of the things in the early days is I need to get the produce market fit, or maybe I need to get the two million ARR. And then you identity I’m missing someone on the go-to-market or growth side. Join him as he shares his top lessons in building great teams.

Engineering 84

Engineering Promote Growth B2B 84

SaaStr

DECEMBER 26, 2019

Join us at SaaStr Annual 2020. Pauline Fumeron | Marketing Automation Manager @ OpenC lassrooms. As I said, there’s only seven of us in the team and so all the build resources that we have go to the product. They don’t go to marketing yet. So build less product and go to market sooner.

B2C 68

B2C CRM Product Engineering 68

SaaStr

AUGUST 20, 2019

Join us at SaaStr Annual 2020. It was still a ubiquitous market. We had a great easy-to-use pricing model. We had a lot of things that were going for us in terms of raw ingredients. Sameer Dhokalia: The go-to-market model was magical. There was an adjacent market. Want to see more content like this?

Growth 57

Growth X-functional Start-ups Conversion 57

SaaStr

SEPTEMBER 12, 2019

Join us at SaaStr Europa 2020. After that I went and led go-to-market at Parse. They actually did what they said they were going to do, which a lot of venture firms did not help us. They told us they would do tons of all this pricing stuff and help us with hiring and introduce us to customers, and all of these things.

Growth 43

Growth Product Up-sell Price 43

SaaStr

OCTOBER 22, 2019

As one of the most difficult markets to enter and succeed, how can new and old SaaS providers win with SMBs? Join us at SaaStr Annual 2020. Small businesses have a huge market opportunity in particular with younger generations. By 2020 they’ll account for 30% of US retail sales valued at 1.4 FULL TRANSCRIPT BELOW.

Government 46

Government Technology Technology User Experience 46

SaaStr

AUGUST 27, 2019

Join us at SaaStr Annual 2020. Michaela Lehr: So mine says to learn ballpark contract value and figure out the pricing that the market can bear. But what you’re trying to learn at this point is not just what your go to market fit is, and working very closely with your product team on that. So Michaela?

Territory 57

Territory Cross-sell Contract Drivers/motivators 57