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Google quietly increases ad prices to meet targets, claims exec

Search Engine Land

The search engine “frequently” changes the auctions it uses to sell search ads, increasing the cost of ads and reserve pricing by as much as 5% for the average advertiser. For some queries, the tech giant may have even raised prices by as much as 10%, according to Google Ad executive, Jerry Dischler at the federal antitrust trial.

Price 144
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Prime Day contributed to significant e-commerce growth this year

Martech

For instance, in 2020, the Prime Day promotion was pushed back to October. Surging e-commerce sales with this year’s promotions show that despite inflation and competing costs like higher gas prices and travel, online shoppers are ready to take advantage of deals in a number of product categories. Processing.Please wait.

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The Playbook to Blending Product-Led Growth with Sales-Led Growth: Teams, Tools, Processes with Amplitude’s VP of APJ Mark Velthuis (Pod 641 + Video)

SaaStr

Product-led growth is a hot topic. As a startup, you want people to love your product, plain and simple. At SaaStr APAC 2023, Matt Vethuis, the VP, APJ at Amplitude, shared his take on how to bring power to your products through a hybrid blend of product and sales-led growth called product-led sales.

Growth 78
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MongoDB at $1.5B in Revenue — An Epic Growth Story

SaaStr

Some SaaS and Cloud leaders have seen big impacts from the post-2020 hangover, but others keep accelerating. Instead of looking at those who are struggling, let’s take a look at the epic growth story of MongoDB, a company crushing it in 2023. in ARR, 29% overall growth, and is worth $29B. Revenue growth.

Growth 75
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Salesforce: Shoppers are saving their big moments for later in 2024

Martech

As far as ecommerce goes, this doesn’t mean it’s not showing YoY growth; it’s just that the growth is very modest so far — just 2% in Q1. “We’re seeing a lot of trends precipitate from last year,” she said, “which is mainly this price-conscious shopper. That compares with 4% in Q1 2023.

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Top 25 SaaStr Podcast Episodes from 2020

SaaStr

Over the years, we’ve hosted hundreds of amazing guests on the SaaStr podcast and our roster in 2020 was no exception. Some of the top learnings from our conversations in 2020 were a testament to the agile nature of start-up founders and operators. Interested in what our most popular episodes were last year?

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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. And fail fast.

Growth 115