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Google quietly increases ad prices to meet targets, claims exec

Search Engine Land

The search engine “frequently” changes the auctions it uses to sell search ads, increasing the cost of ads and reserve pricing by as much as 5% for the average advertiser. For some queries, the tech giant may have even raised prices by as much as 10%, according to Google Ad executive, Jerry Dischler at the federal antitrust trial.

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How to optimize your free product listings in Google Shopping

Search Engine Land

If you’re a brick-and-mortar or ecommerce retailer, you’ll want to ensure your inventory appears as part of Google Shopping’s free product listings. What are free product listings on Google? merchants only, was mirrored worldwide later in 2020. merchants only, was mirrored worldwide later in 2020.

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Top 25 SaaStr Podcast Episodes from 2020

SaaStr

Over the years, we’ve hosted hundreds of amazing guests on the SaaStr podcast and our roster in 2020 was no exception. Some of the top learnings from our conversations in 2020 were a testament to the agile nature of start-up founders and operators. Interested in what our most popular episodes were last year?

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Most Consumers Changed Brands in 2020: Research Explains Why

Hubspot

Now that 2020's global pandemic has taught most of the world how to live and work completely from home, marketers planning their 2021 strategy are asking one big question: “Will this uncertain time change the way people spend money?”. How Purchasing Behaviors are Changing in 2020. Brand loyalty is being tested.

Gambling 101
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How video REALLY impacts remote sales in 2020 (according to data)

Gong.io

I wasn’t thinking about the product or company accomplishments. I had assumed that the product and features were key differentiators, and I still think they are. But video was a differentiator that had nothing to do with the product. That left me feeling like I didn’t know his product as well either. He’s loving it! ).

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How Google harms search advertisers in 20 slides

Search Engine Land

Google’s monopoly power This was defined by the DOJ as “the power to control prices or exclude competition.” ” Also, monopolists don’t have to consider rivals’ ad prices, which testimony and internal documents showed Google does not. Juda and Jerry Dischler confirmed this. Dig deeper. What is RGSP?

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Salesmate is named as a CRM category leader by Gartner’s platforms for 2020

Salesmate

It also signifies Salesmate’s ability to enable businesses to deliver simple, personal, and productive sales experiences through modern sales automation and AI-powered functions. Here is the summary of the awards and recognitions that Salesmate aced in 2020: 1. Software Advice FrontRunners 2020 for CRM category.

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