Search Engine Land

MARCH 15, 2023

Google My Business releases tool to manage your reviews 2021: Previously, there was no real way to see the status of reviews you submitted for a takedown in an organized fashion More PPC advertisers pause campaigns amid coronavirus upheaval 2020: “It’s surprising how fast things have changed in just a couple of days.”

Launch 93

Launch Engineering Gaming Territory 93

Search Engine Land

JANUARY 7, 2023

In 2020, Frédéric Dubut of Bing told us : “Keyword research are probably going to become slowly obsolete and you’ll need to switch to intent research as a practice.” Read all about it in Google’s John Mueller on intent research vs keyword research for 2020. Intent research vs. keyword research. Also on this day.

Engineering 99

Engineering Non-Profits Electricity Networking 99

Search Engine Land

FEBRUARY 24, 2023

Google Images to replace dimensions overlay on image thumbnails 2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information. 2010: Google confirmed that they placed these ads and that they were always looking for ways to promote their products.

Negotiate 127

Negotiate Launch Electricity Networking 127

Search Engine Land

FEBRUARY 2, 2023

Also on this day Google will suspend merchant sites that show higher prices at checkout 2021: Starting on April 6, Google would begin enforcing price accuracy between Merchant Center feeds and checkout. Google Search Console fixed a bug with Google Tag Manager verification 2020: Reverification may have been necessary.

Real Estate 95

Real Estate Retail Engineering Campaign 95

Sales Hacker

MARCH 2, 2020

Here they are… The 97 Best Sales Books in 2020. Productivity. 80/20 Sales and Marketing. ” When we break the Laws, we pay the price. You don’t have to be subservient, forfeit your self-respect, or fake enthusiasm about your product or service. Sales Models and Fundamentals. The Transparency Sale.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Search Engine Land

JANUARY 24, 2023

The Department’s previous lawsuit, filed in October 2020 under the Trump Administration, accused Google of using its alleged monopoly power to eliminate competition for internet search through exclusionary agreements. That case is expected to go to trial in September. Google’s response. A good time for competition.

Advertising/ Marketing 94

Advertising/ Marketing Government Retail Market share 94

Search Engine Land

MARCH 10, 2023

Static headlines now available for DSAs in Microsoft Advertising 2021: Marketers could now have full control over their ad text with Dynamic Search Ads. Google bans face mask ads globally due to misleading coronavirus claims 2020: The face mask ban came amid a rise in false claims around coronavirus prevention and price gouging.

Commission 93

Commission Objectives and Key Results SQL A/B testing 93

ConversionXL

OCTOBER 14, 2021

For example, if a significant portion of customers intend to repurchase simply because you offer the lowest prices, give less weight to brand loyalty in the final analysis. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Image source.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Search Engine Land

JANUARY 13, 2023

2020: You could see the projected impact of making bid or budget changes in your campaigns that used these smart bidding strategies. 2020: Pointy had solved a problem that vexed startups for more than a decade: how to bring small, independent retailer inventory online. We love this product and team; on strategy and profitable.”

Non-Profits 117

Non-Profits Engineering Networking CTR 117

SaaStr

DECEMBER 29, 2022

The Best in SaaS are still growing at incredible rates, but the overhang from the crazy multiples and VC funding run of late 2020-early 2022 will hang over our heads for the rest of the year. Of Marketing. Of Product. Launch a truly great second product. Raising prices may or may not work for you. Be thoughtful.

E-commerce 88

E-commerce Healthcare Launch Promote 88

Martech

FEBRUARY 25, 2022

Their fine-tuned strategy helps new brands grow, and since their start in 2020, Heyday has also acquired several of these brands, and received $800 million in funding from investors in the process. For brands, that means it’s still the place to launch products and connect with customers. Using data signals for brand-building.

Launch 91

Launch E-commerce Transportation Retail 91

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 75

Trust Objectives and Key Results Engineering Negotiate 75

ConversionXL

JANUARY 8, 2021

Products that require a high degree of behavior change are doomed to fail. What does it take to build products your customers love to use? What separates a wildly successful product from one that fails to gain traction? pic.twitter.com/LKVk6gx1d5 — Pe:p Laja (@peeplaja) December 18, 2020. Hooked by Nir Eyal (2008).

Non-Profits 134

Non-Profits Product Strategize Drivers/motivators 134

SaaStr

MARCH 8, 2020

Except with Salesloft and Outreach both are winning in the same space , each with dominant market share. It’s really hard to enter an established space with a 30% better product. But, #2 can win with just a 30% better product than #1, if #2 is already a leader and in the game. Doing sort of kind of the same thing.

CRM 98

CRM Gaming Price Presentation 98

ConversionXL

SEPTEMBER 10, 2021

Product leaders often believe it’s cheaper to buy software than build it. In this post, we’re sharing a build vs. buy framework to help you consider the opportunity costs and make an informed decision on whether to buy software off the shelf or build a custom solution. But that’s not always the case. The scope of the project.

Technology 96

Technology Technology Launch Transportation 96

SaaStr

FEBRUARY 2, 2024

The backup of 2020 was great, 2021 comes in and somehow we have 600 unicorns and everyone can burn 500 million a year or have huge sales teams. Jason warns not to hire this persona if what you need in 2024 are high-output, productive employees. #2 Jason challenged the audience to, “Be honest, if you fell out a product-market fit.

Growth 109

Growth Start-ups Product Customers 109

SaaStr

DECEMBER 22, 2020

of a product expansion that shows a larger TAM. — Jason BeKind Lemkin (@jasonlk) December 21, 2020. TAM (Total Addressable Market) is a tricky concept. On the one hand, to build a decacorn or a unicorn, you need to tap into a large market. The second proof point is launching a product expansion for real.

Launch 90

Launch Price Follow-up Market share 90

ConversionXL

JANUARY 18, 2022

In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. It’s one of many ecommerce software platforms on the market but only the fifth most popular by market share. When they’re in the market, they’ll remember you.

Trust 94

Trust Follow-up Campaign CRM 94

Hubspot

APRIL 23, 2020

Although it may change as mobile payments become more prevalent, using debit and credit cards is still the most popular way people pay for products and services online. In 2019, we saw a steep rise in the use of mobile payment apps , and it may continue through 2020. Most offer a similar range of services and comparable pricing.

Price 91

Price Trust Process Follow-up 91

SaaStr

JUNE 2, 2021

Olof Mathe will share how the two strategies can blend together and specific lessons he has learned from his experience. This episode is an excerpt of Olof’s session at SaaStr @ Home 2020. It’s the opaque pricing, but hopefully the customer gets exactly what they need at the end. Is pricing on the website?

Sales 97

Sales Up-sell Price Start-ups 97

Sales Hacker

MAY 22, 2020

We have product-qualified leads , marketing-qualified leads, sales-qualified leads, and many more. If you’re ready to improve your percentage of closed deals in 2020, stick with me. Sales Accepted Leads, on the other hand, already had their first, second, and third touch with your unique value propositions, product, or service.

Closing 112

Closing Education Sales Follow-up 112

SaaStr

JULY 29, 2022

The product’s $20 to $30 a month. We’ve been in the consumer market for a very long time. And we’re about to add basically a team collaboration tier on top of the product. One, if you have good examples of companies who did both single player and multiplayer in the product that worked really well.

Price 82

Price Product Start-ups Niche 82

SalesHandy

APRIL 25, 2021

Focusing on-field sales or in-person engagements is no longer optimal, with calls getting more popular post the pandemic in 2020. This could include competing products doing well and eating into their market share, poached employees, regulatory roadblocks, intellectual property violations, etc. Reach Out With An Agenda.

Customers 98

Customers Inside sales Follow-up Sales 98

SaaStr

AUGUST 12, 2022

Have revenue, but early, so like 50K ARR after two months of charging for a product. And especially for a very horizontal product picking a vertical, how much money do you need to actually really go start a proper product-led growth experience, because you got to do investments at the top of the funnel. Jason Lemkin: Yeah.

Price 74

Price Pipeline Meeting Growth 74

ConversionXL

JUNE 19, 2019

Alexa Hubley: “How to Compete in a Saturated Market”. Product market fit: Value hypothesis is validated. Value hypothesis: why a customer is likely to use your product. The role of product marketing is to define and operationalize the context. How do you bring it to market? What is it? Who is it for?

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Join us at SaaStr Annual 2020. Becky Buckman | VP, Marketing Communications @ Battery Ventures. It was really now bringing on a new product within their clinic or organization.

Closing 66

Closing Customers Niche Cross-sell 66

Sales Hacker

SEPTEMBER 4, 2018

To prevent business failure, keep your customers winning at the things they care about while using your product. Customer Success is the business solution for keeping customers loyal by meeting or exceeding their expectations about your product or service. Troubleshooting known issues about specific products or services.

Customers 56

Customers Cross-sell Referrals Growth 56

Cience

JANUARY 10, 2020

We ran a short survey asking B2B marketers the following questions: Is your website mobile?friendly? Do you (yourself) research B2B products/services via desktop or mobile? Please share the percentage of mobile traffic leading to your website for the last month and year. BCG expects that figure to grow to 70% by 2020.”.

B2B 54

B2B B2C Retail Clients 54

Cience

JANUARY 10, 2020

We ran a short survey asking B2B marketers the following questions: Is your website mobile?friendly? Do you (yourself) research B2B products/services via desktop or mobile? Please share the percentage of mobile traffic leading to your website for the last month and year. BCG expects that figure to grow to 70% by 2020.”.

B2B 52

B2B B2C Retail Clients 52

SaaStr

DECEMBER 17, 2019

Join us at SaaStr Annual 2020. We have a product strategy and a company strategy and it happens that this acquisition was a fantastic fit there. Zach : Our product’s been live for 5 years. So they spent 9 months internally building this product called Intelligent Portfolios. Want to see more content like this?

Finance 57

Finance X-functional Non-Profits Launch 57

Salesforce

APRIL 28, 2022

This leveling off was inevitable given that global digital sales soared 57% in 2020 and 16% in 2021. This leveling off was inevitable given that global digital sales soared 57% in 2020 and 16% in 2021. That resulted in aggressive growth – a 57% sales increase in 2020 and 93% sales growth in 2021.

Retail 98

Retail Cross-sell Growth Sales 98

SaaStr

OCTOBER 24, 2019

Join us at SaaStr Annual 2020. Your burn shouldn’t be too high, you cannot have a disappointing product, you should build a full-fledged product before you launch, you need to be in a massive market, you need big commercial traction to build value, you need to be in the US, really all those things.

Growth 40

Growth Launch B2B Networking 40

SaaStr

JULY 11, 2019

Join Tiago as he shares Talkdesk’s unconventional journey and what it takes to build a top-valued brand. Also, don’t miss out on discounted prices for SaaStr Annual 2020 tickets. And then I want to have some, really dig in, substantively, on going up market. Doing a product for SMB is fairly simple.

Launch 102

Launch Technology Technology Up-sell 102