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GTM 153: Building Technical Growth Machines & Signal-Based Selling with Austin Hughes

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Austin Hughes is the founder and CEO of Unify, a platform helping high-growth teams turn buying signals into pipeline. Navigating payroll, benefits, and compliance shouldn’t slow you down. at an earlier stage, you just have to take big swings.

GTM
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GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith

Sales Hacker

Which skills will matter most in an agent-first world (hint: think like a GM or growth hacker). Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. How enterprise teams are already deploying autonomous agents in production.

GTM
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8 Must-Have Ecommerce Tools for Rapid Retail Growth

Sales Pop!

The year 2020 was the most successful in the history of eCommerce. ECommerce revenue for 2020 exceeded $4.13 Even companies that hadn’t had a website until 2020, suddenly went online. 8 Must-Have Ecommerce Tools for Rapid Retail Growth. The pandemic has boosted it on several fronts at once. Development Factors.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Here they are… The 97 Best Sales Books in 2020. No one rises to the top of their game without intentional growth and learning. It uses the formula PPVVC=S (Pain x Power x Vision x Value x Control = Sale) to help salespeople accurately gauge the probability of closing a deal. The Transparency Sale.

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5 Ways to Enter a Crowded Market. And 3+ Ways Not To.

SaaStr

— Jason BeKind Lemkin (@jasonlk) December 22, 2020. Maybe even in the not-so-early days But if you are 10x better at (x) One Important Thing that (y) customers value and will pay for, that’s enough. Not just a tool that has a certain set of functionality. Yes, you can build that piece of functionality better.

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MarTech’s ABM experts to follow

Martech

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. Hillary Carpio Hillary is head of ABM at Snowflake and spearheaded its ABM function through its record-breaking IPO. followers) X (Twitter): @julietrandall (2.5K

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Orchestrators: the second key persona for modern marketing operations leaders

Martech

X-Axis: A range of skills from a focus on technology to creativity and arts. He described this archetype in 2020 as the “Operations Orchestrator — MAESTROS who design and manage the workflows, rules, reports, and tech stacks that run the marketing department. A tipping point was reached in 2020. They are not mutually exclusive!