Sales Hacker

JUNE 13, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. The bar is higher, but so are the stakes “This isn’t 2021.

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Sales Hacker

SEPTEMBER 10, 2024

is one of the fastest-growing companies in SaaS, with 9x ARR growth since 2021 and currently valued at $1.6 The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders – the experts who have ‘been there, done that’ to build some of the fastest-growing software companies.

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SaaStr

MAY 28, 2024

If you’ve read SaaStr or have been around for the last decade, you might be familiar with some of the repeated GTM mistakes founders tend to make, but the world of hiring, people, scaling, and workplace expectations are significantly different today than they were before March 2020. But never step out of sales.

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Sales Hacker

JUNE 16, 2021

Here’s my guess: you’d see a GTM organization working together like a well-oiled machine. The mandate for sales enablement is to increase the effectiveness of their go-to-market (GTM) strategy by providing coaching, training, and introducing sales enablement platforms and tools. Conversational intelligence software.

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SaaStr

NOVEMBER 8, 2021

With too many examples from SaaStr Annual 2021 to call out specifically, here are 2 “Cloud talks plus decks” that I can imagine the Self-Taught Founder relying upon: David Sacks On SaaS Org Charts. This 20-20-20 data is amazingly useful to that Self-Taught Founder building out their GTM operating model.

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SaaStr

JULY 5, 2024

What are the biggest GTM mistakes founders make? GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. GTM Mistake #3: Stepping Out Of Sales Founders often want to step out of sales after hiring a GTM team.

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Sales Hacker

SEPTEMBER 13, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. is one of the fastest-growing companies in SaaS, with 9x ARR growth since 2021 and currently valued at $1.6 Leandra brings over 30 years of experience to Apollo.io.

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Sales Hacker

SEPTEMBER 8, 2023

Thanks for reading The GTM Newsletter! Here are the 5 biggest takeaways from the session: Falling Seed to Series A Graduation Rates During the boon 2020 and 2021, the graduation rates from Seed to Series A sat well-above historical averages. Hottest GTM job of the week: Head of Customer Success at Regrello , more details here.

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Sales Hacker

OCTOBER 4, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. This is a topic we have countless conversations with founders about – let’s get into it. The same principle applies – build demand for your product while you’re building.

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Sales Hacker

NOVEMBER 3, 2023

Hiring was a common thread in conversations at both community dinners we hosted this week – one in San Francisco and the other in Austin (included a picture further along – great time as always!). Great people, great conversation, great food. See more top GTM jobs here. All three of these seem to be true: 1.

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SaaStr

FEBRUARY 2, 2022

There’s no harm, of course, in celebrating big numbers — but not at the cost of neglecting a go-to-market (GTM) strategy. While I initially found myself fiercely defending PLG (self-service, bottom-up, viral growth models), my beloved metrics (costs for signup, traffic conversion rate, etc.) 2021’s Lesson from Calendly.

Growth

SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. In 2023 alone, Sapphire saw AE sales quota attainment drop in H2 to 60% from 90% in H2 2021. No one is quarterbacking the entire GTM engine. Companies need to rethink GTM organization design.

Go To Market

Sales Hacker

FEBRUARY 2, 2024

Marketing should be accountable for Opportunities created (not MQLs) and conversion through the funnel, in collaboration with sales.” Super Bowl is around the corner: Gong did Super Bowl ads starting in 2021 and 2022 before it was ‘cool’ for B2B companies, setting a new record week for pipeline creation at the company.

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SaaStr

AUGUST 29, 2022

Growth Day Q&A : Join Alogolia’s CEO Bernadette Nixon and CRO Michelle Adams , Zendesk’s SVP Global Marketing Prelini Udayan-Chiech , and SaaStr’s GM and SVP Amelia Ibarra for an engaging conversation on all things Growth to wrap up Day 1 content. Scaling Revenue in 2022: What’s the Same and What’s Different?

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Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

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SaaStr

JULY 27, 2022

If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. At the SaaStr Europa 2022 event, Accel Partner Philippe Botteri interviewed PayFit CEO & Co-Founder Firmin Zocchetto to ask about his GTM strategy. . Boterri’s company Accel invested in PayFit in 2017 and again in 2021.

Go To Market

Highspot

OCTOBER 5, 2021

5, 2021 /PRNewswire/ — Highspot , the sales enablement platform that increases the performance of sales teams, today announced that its second annual global user conference, Highspot Spark 2021 , will take place on November 3–4. SEATTLE, Oct. About Highspot. Contact: Elena Edington, 206-817-4339, elena.edington@highspot.com. ###.

Customers

SaaStr

JUNE 27, 2024

In 2021, they grew from 50 people to 650 people in one year, and now they have over 1,100 people in 170+ countries and tens of thousands of customers. When Remote had 120 people two weeks into 2021, they planned to scale to 600 that year. If someone else succeeds at some GTM strategy, you will, too, right? And it was true.

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SaaStr

MAY 8, 2024

Sales is much harder than in 2021. 2021 made no sense in terms of budgeting. The average public company today has over $300k of revenue per employee; in 2021, it was just over $100k. In 2021, many sales folks were marginally efficient. The whole point of the conversation was that there’s too much noise for marketing.

Quota

Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It

Pipeline

SaaStr

MARCH 20, 2024

For folks in SaaS, what got confusing in 2021 is that growth blew up so much in SaaS that the venture bar got lower. In 2021 and 2022, the money was a net negative, and what GTM organizations did was twofold. Companies weren’t buying or interested in buying as often, so conversion rates and demand were down.

Quota

Sales Hacker

MAY 5, 2021

Even if you’re not in RevOps, our list of RevOps heroes offer advice everyone needs to hear (or, at least everyone in a GTM org). Follow Feras for great content like how to modernize your GTM strategy and RevOps is like a dope sneaker collection. Keith Jones , Manager of GTM systems at MURAL. Want a bit more context?

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Sales Hacker

SEPTEMBER 2, 2023

Thanks for reading The GTM Newsletter! Here’s what we use: CRM (SFDC), Sales Acceleration (SalesLoft), Forecasting (SalesLoft), Conversation Intelligence (Gong), Data (custom in-house), Automation (Momentum). See more top GTM jobs here. Hopefully you’re not in your inbox right now and you’re out enjoying the long weekend.

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SaaStr

NOVEMBER 3, 2023

Jonathan saw them through IPO in 2021 with the highest software multiple IPO ever. Before talking about customer acquisition, it’s worth noting the greatest strength of Toast’s GTM motion — The partnership between their sales and marketing organizations. The conversion rates are higher, no doubt. and across the globe.

Growth

Sales Hacker

NOVEMBER 3, 2020

They are a part of every conversation that is had on our site, and they help bring other experts into the discussions. He is responsible for helping scale Vendition’s GTM strategy by developing partnerships with net new businesses to help Sales Leaders recruit, hire, and train top diverse sales development talent. Brian Smith Jr.

Sales

Sales Hacker

APRIL 21, 2021

An emerging need to support multiple GTM plans across segments and regions. Conversely, Sales Operations roles focus solely on the direction of the sales team, their metrics and success, and things pertaining to only the sales team – not how their success or failure impacts other related teams across the organization. Asia Corbett ).

Finance

Highspot

JUNE 25, 2021

Read on to learn how Vik Kandeth and Eli Bardikoff, VPs of Sales at StackAdapt, enable their reps to make the most of every customer conversation. . Align First, Engage Second. Empower Reps with Customizable Content and Guidance.

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SaaStr

OCTOBER 4, 2024

During a conversation at SaaStr Annual with Jason Lemkin, founder, and CEO of SaaStr, Andrew Bialecki, co-founder and CEO of Klaviyo, shares his insights and lessons in achieving this milestone. Not only is Klaviyo a rocketship but also the first to IPO in over 2 years (since December 2021) when it went public in September of 2023.

E-commerce

Sales Hacker

MAY 3, 2023

Company: Pavilion Noteworthy: Sam launched Pavilion as Revenue Collective in 2016 and bootstrapped the company to $10 million in ARR before taking on $25 million in growth financing, led by Elephant Ventures and GTM Fund in early 2021. We just recorded the first episode; I think it went okay. So stay tuned for that.”

Consult

Highspot

FEBRUARY 1, 2024

In 2023, we spent lots of time listening to our customers, from our customer advisory board to the thousands of 1:1 conversations we have every day within our Customer Success teams. I’ve personally had hundreds of conversations with many of you, and feel energized by the impact you’re having for your companies.

Customers

Sales Hacker

OCTOBER 4, 2022

Join us for an eye-opening conversation about delivering high-quality employee experiences. Take advantage of the corporate membership and enroll your GTM team in our industry-leading courses, including marketing, sales, sales development, and revenue operations. Sam Jacobs : Loved that conversation. What You’ll Learn.

Clients

ConversionXL

JUNE 25, 2021

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. These insights will help you choose a GtM strategy that will attract, retain, and grow your customer base. By February 2021, they had 8,918,198 monthly downloads : .

Launch

SaaStr

SEPTEMBER 25, 2024

In PLG, that usually means you have visitors at the top, signups or a trial, and conversions to a paid customer. You also need a clear path to 100% NDR, a credible plan to achieve your goals, and realistic expectations that valuations aren’t what they were in 2020 and 2021. #2:

Pitch

Highspot

NOVEMBER 7, 2022

A sales enablement tool should enable go-to-market (GTM) teams to support the sales team with content, training, coaching, and analytics — helping sellers provide a stellar buying experience and ultimately drive revenue growth. This reduces content chaos and barriers, leaving professionals with faster and focused content production.

Government

Sales Hacker

OCTOBER 7, 2021

It has little to do with the work itself, and more to do with the societal pressure, norms, and bias that exist in 2021. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world. Women in sales often have a polarizing experience.

Sales

Outreach

JUNE 3, 2021

Unleash 2021 continues to ripple across the sales community, as revenue teams put learnings into practice. Here are the top 10 Unleash takeaways from every angle of our very own GTM team: Harmony Anderson , Senior Director of Demand Generation. There were so many great nuggets of knowledge that came out of Unleash 2021!

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Sales Hacker

JUNE 16, 2022

Listen for the signals and the tells, so you can calibrate your GTM motion if needed. CMO of 6sense & GTM advisor. 2021 and 2022 Salesforce Sales Leader to Follow; founder, consultant, author. Your prospects may share that they’re pausing on projects or vendor meetings. Latané Conant. latane-conant. Richard Harris.

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