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Project.co Reveals Project Management Statistics & Themes They’ll Be Watching in 2021

Hubspot

just released the State of Project Management report, designed to find out how creative teams manage their projects as we move into 2021. It explored which tools and systems they use, and how their processes impact their efficiency and productivity. A Problem with Cross Team Visibility.

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15 cutting-edge tools every B2B marketer should know

Martech

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Which products are best suited to the B2B world? trillion in 2021 to $3 trillion by 2027. And so many choices out there.

B2B 89
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Is There (Sales) Life Outside SaaS?

Partners in Excellence

It seems everything in my feed is dominated by “SaaS Selling.” ” It may be the algorithm–we do have a heavy technology and software client base. It seems everything I read is about “SaaS selling.” ” Is there selling life outside SaaS. But 50% of our clients are in other sectors.

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4 emails that customers will love — and help them love you

Martech

It is if your products and services are better than anyone else’s for the price. That means I’m more likely to choose them when I need the kind of products they sell. So, customers who take the time to ask for one deserve an attractive email that reminds them when that product becomes available, right?

Customers 128
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5 Traits of Game-Changing Chief Revenue Officers

Salesforce

They focus on improving sales performance, creating great product and pricing strategies, and delivering customer satisfaction (which becomes especially important in recurring revenue models like subscriptions ). They drive pricing and product structure, and they set the buyer journey. What does a chief revenue officer do?

Gaming 59
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This day in search marketing history: January 22

Search Engine Land

Also on this day Google Search launches updated mobile design and interface 2021: The updated interface aimed to make the search interface easier to read for searchers while providing a cleaner and more modern experience. Read about it in Listings that earn featured snippets will not repeat on the first page of Google search.

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What is customer journey analytics and how are these tools helping marketers?

Martech

Great customer experiences are easier to imagine than to actually understand and deliver, however, which is why tools that help marketers analyze the customer journey — customer journey analytics (CJA) software — are finding a spot in businesses’ technology stacks. Cross-channel data. Data analysis.

Customers 109