Search Engine Land

APRIL 6, 2023

One concern is that it could decrease the quality of content, as marketers may focus more on creating content optimized for search engines rather than providing value to readers. AI algorithms can analyze a user’s search history, location, and behavior to provide customized results.

Engineering 111

Engineering Legal Launch Referrals 111

Search Engine Land

JANUARY 24, 2023

Google’s advertising business has drawn criticism for its market positioning, as it operates on multiple sides of the market, giving it unique insight and potential leverage. Google denies that it dominates the online advertising market and points to the market share of competitors like Facebook.

Advertising/ Marketing 94

Advertising/ Marketing Government Retail Market share 94

Hubspot

JUNE 3, 2022

As of Q4 2021, Apple controlled roughly 56% of the US smartphone shipment market share. Since Apple is so dominant — relative to its competition in the space — it has the flexibility to raise or lower prices and dictate how the market responds. For instance, Apple lowered the price of the iPhone 12 to $799 in 2021.

Price 65

Price Market share Up-sell Follow-up 65

PandaDoc

OCTOBER 26, 2021

It’s no news that Salesforce is dominating the global CRM market: it has a market share of nearly 20% , more than double of its top competitor, SAP. The company was innovative in that it made subscribing to customer relationship management products on a single platform quick and easy. Pricing: Essential ($12.50/user/month),

CRM 52

CRM E-commerce Price Customer Relationship Management 52

Martech

DECEMBER 6, 2021

The state of holiday gifting in 2021 is rife with unprecedented shifts in consumer and market behaviors that have yet to settle from the pandemic. And as we charge into 2021’s prime gift-getting period, retailers turn a wary eye toward their prospects, with those looming labor and inventory shortages.

E-commerce 100

E-commerce Retail Strategic planning Strategize 100

Martech

JUNE 29, 2023

Organizations have been discussing the need to be innovative since the end of World War II when technological innovation was seen as the catalyst for economic growth. As soon as TikTok became popular, many marketing teams jumped on board without considering if this made sense for their customers. Starbucks is another example.

Non-Profits 109

Non-Profits Technique Appointment Pitch 109

Martech

JULY 23, 2021

Good morning, Marketers, and are you ready for embracing change as the new constant? I don’t mean the neat interactive displays that technology can bring to augment your experience as you hop from booth to booth. In the end, selecting technology better means selecting better-fitting technology.

Niche 123

Niche Construction Manufacturing Government 123

SaaStr

JUNE 17, 2023

billion cash acquisition deal in December 2021. Known for its inbound marketing software products, it has consistently reinvested profits back into the business to fuel sustainable growth. By doing so, they’ve maintained steady revenue streams while also enhancing product offerings and customer service capabilities.

Growth 81

Growth E-commerce Profit margin Strategize 81

ConversionXL

SEPTEMBER 10, 2021

Whether you decide to build or buy, the technology you adopt must align with your business goals. In this post, we’re sharing a build vs. buy framework to help you consider the opportunity costs and make an informed decision on whether to buy software off the shelf or build a custom solution.

Technology 96

Technology Technology Launch Transportation 96

Search Engine Land

MARCH 2, 2023

Google will not build or use alternate identifiers to track users across the web 2021: Google reiterated that its products would use Federated Learning of Cohorts to enable advertisers to target audiences. Ask.com Calls Dumping Teoma Search Technology Rumors False 2008: “Bottom line: they are just flat-out not true.

Launch 87

Launch Legal Engineering Networking 87

Salesforce

MAY 22, 2023

Becoming a Salesforce Platform Developer offers you a golden opportunity to learn valuable new skills, grow into an expert in your favorite area, or expand your horizons and explore new technologies and roles—all within the varied and extensive Salesforce ecosystem. alone and 165% job growth* in the last 5 years (U.S.

CRM 52

CRM Technology Technology Start-ups 52

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. At their core, CRM systems are designed to facilitate customer and sales relationships.

CRM 94

CRM Agriculture Hospitality Healthcare 94

Search Engine Land

JANUARY 10, 2023

2022: Plus, Microsoft Audience Network, Similar audiences and in-market audiences expanded. 2021: The updated report gave specific categories and labels for errors and responses. 2021: Numerous advertisers had paused their social media campaigns over the events at the Capitol. Google updates the Search Console coverage report.

Finance 87

Finance Engineering Launch Campaign 87

Search Engine Land

MARCH 10, 2023

Google Search Console rich results report updated 2021: Google tweaked some of the job posting structured data requirements and also how it checked the validity of FAQ and Q&A structured data. Bing’s Market Share Up For Third Straight Month: Hitwise 2010: Hitwise showed Bing gaining share for the third straight month, and its 9.7%

Commission 93

Commission Objectives and Key Results SQL A/B testing 93

Martech

NOVEMBER 18, 2022

The same applies to touchscreen technology and many other processes and products that came together to allow something new to exist. As an agency owner, I focus more on innovation to evolve, scale or accelerate if there’s a race to dominate market share and less on conservative reasons, like risk-balanced initiatives.

Assembly Line 103

Assembly Line Launch Real Estate Electricity 103

Search Engine Land

FEBRUARY 9, 2023

Before 2021, nearly all advertising efforts were managed by Walmart, except for their stand-alone self-serve search ad unit, sponsored products. This ad unit generally captures consumers within the intent phase of the customer journey, given that the ads are served alongside organic placements within the search engine results page (SERP).

Retail 89

Retail Networking Engineering Closing 89

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy. Growth marketing is about process over tactics. Your customers want different things.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Search Engine Land

DECEMBER 28, 2023

New Google Analytics custom channel groups on March 15. New item-scoped custom dimensions for GA4 on March 17. GA4 rolls out custom funnel reports on May 3. 33 new ecommerce dimensions and metrics for the GA4 customer report builder on July 24. New GA4 customization features for 360 customers on Oct.

Retail 123

Retail X-functional Launch Non-Profits 123

Search Engine Land

JANUARY 14, 2023

LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers. 2021: The courses cover the basics including an introduction to LinkedIn Ads, how to use LinkedIn ad targeting, and reporting and analytics for LinkedIn ads. Bing Ends 2013 With All-Time High In US Market Share, But Google Also Up [comScore].

Engineering 100

Engineering Launch Retail Networking 100

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 75

Trust Objectives and Key Results Engineering Negotiate 75

Hubspot

AUGUST 24, 2020

Choosing and understanding your niche is essential if you want to attract the right customers to your ecommerce store. Most companies do not have the resources to fight for a market share in numerous different spaces. Therefore, choosing a niche means you can focus on a specific market group with less competition.

Niche 90

Niche Entertainment Retail Gaming 90

ConversionXL

FEBRUARY 17, 2021

Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. It’s slated for a trial in March 2021 with the release of Chrome 89. These user groups could come from a “user list,” “remarketing list,” “custom audience,” or “behavioral market segment.”

Networking 140

Networking Trust A/B testing Conversion 140

ConversionXL

NOVEMBER 12, 2020

In this article, we’ll look at some commonly cited statistics and see how they hold up today, as well as share how you should approach research in your own content efforts. As a marketer, you’ve likely heard that your prospects and customers have an average attention span of a goldfish—or according to some, less than that of a goldfish.

A/B testing 113

A/B testing Represent Construction Start-ups 113

SaaStr

SEPTEMBER 13, 2020

It’s also been a powerful moment for technology to be a force for good. Another collection of their customers actually turned their kitchens into service offerings. Still has some market share to go, but is providing a fantastic offering that many of you benefit from. It is staggering.

Non-Profits 61

Non-Profits Strategize Trust Growth 61

Heinz Marketing

JULY 20, 2020

And so, as long as everybody starts to understand that value is what the customer determines it to be, and the primary driver of value is in the mind of the customer, is the contrast between what they’re doing today and what you’re asking them to do tomorrow. It’s the ability or inability to articulate value.

Pipeline 101

Pipeline Sales Up-sell Conversion 101