Martech

OCTOBER 1, 2024

Less digital user growth is increasing competition for ad spending. The rise of consolidation: Efficiency at the expense of control Google’s Performance Max (PMax), launched in late 2021, reflects the consolidation trend. Processing. This is happening as demands for transparency increase due to several market shifts.

Retail 127

Retail Campaign Drivers/motivators Launch 127

Force Management

JUNE 22, 2023

During 2021 alone, 537 new Unicorns were minted. But once they've reached the coveted Unicorn status, how do companies maintain performance and continue their steep growth trajectory? By 2020, there were over 600. Today, there are over 1250. There is no roadmap for becoming a Unicorn, but there are common threads.

Growth 137

Growth Trust Technology Technology 137

SaaStr

JUNE 25, 2025

revenue multiple proves strong B2B companies with real growth (and it’s strong) can still command premium exits. Key Metrics at a Glance Exit Valuation : $2.5B (down from $4B peak in 2021) Revenue Multiple : 13.4x Key Metrics at a Glance Exit Valuation : $2.5B (down from $4B peak in 2021) Revenue Multiple : 13.4x The result?

Drivers/motivators 90

Drivers/motivators Territory Strategize Growth 90

Sales Hacker

JULY 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Austin Hughes is the founder and CEO of Unify, a platform helping high-growth teams turn buying signals into pipeline. at an earlier stage, you just have to take big swings. This episode explores how to apply product thinking to Go-To-Market.

GTM 77

GTM Growth Sell X-functional 77

Martech

MAY 18, 2023

growth in 2024, the forecast said. Digital ad spend saw a dramatic rebound in 2021 following the initial wave of the COVID pandemic — when it saw growth of 37.6%. CTV’s projected growth for 2023, however, is 21.2% — nearly triple digital’s growth. growth in retail media search. Digital slice of the pie.

Growth 119

Growth Retail Networking Represent 119

Martech

APRIL 14, 2023

Digital advertising revenue growth slowed to 10.8% This is a significant drop from 2021’s record 35% gain, but still a healthy gain. Having near 11% growth and all those impediments? That may be a bigger accomplishment than 2021’s gaudy numbers. Display shows growth. in 2021 to 2.8% Why we care. billion.

Growth 115

Growth Technology Technology Start-ups 115

Martech

OCTOBER 19, 2021

Real Story Group says that the CDP marketplace in 2021 is far from homogenous. The other two categories are process-oriented and engagement-oriented solutions. Cisco’s Annual Internet Report found that internet-connected devices are growing at a 10% compound annual growth rate (CAGR) from 2018 to 2023. Learn more here.

Meeting 109

Meeting Technology Technology Growth 109

ClickFunnels

NOVEMBER 17, 2021

The post 10 Ways To Get A Super Effective Lead Generation Process appeared first on ClickFunnels. That’s why today we are going to share ten tips that can help you create a super effective lead generation process. Talk about explosive growth! Ready to take your lead generation to the next level? What Is Lead Generation?

Lead generation 200

Lead generation Process Contact Up-sell 200

SaaStr

MAY 10, 2022

Doug has done it all, from being the first seed investor in Marketo all the way to being a growth investor in Calendly, Loom, Braze, Lattice, and much more: My key take-aways: #1. You need to be growing fast at $20m ARR for a growth deal (100%+), but if you are, deals are and will still be getting done routinely at <$1B valuations.

Growth 124

Growth Meeting Start-ups Process 124

SaaStr

FEBRUARY 21, 2025

Vision and Innovation Couremanche’s vision for Procore was to digitize construction management when most of the industry still relied heavily on paper-based processes. Company Growth and IPO Under his leadership, Procore grew from a small startup to a major player in construction technology.

Construction 97

Construction Education Technology Technology 97

Heinz Marketing

JUNE 16, 2022

By Payal Parikh , Director of Client Engagement and Head of Growth at Heinz Marketing. Before I was assigned to be the Head of Growth at Heinz Marketing, I had no experience in how to build something that didn’t exist. Matt Heinz trusted me for the job, I wore my ‘Head of Growth’ hat and I knew I didn’t want to let him down.

Growth 115

Growth Pipeline Clients Campaign 115

Highspot

FEBRUARY 22, 2021

22, 2021 — Highspot , the industry’s only unified, natively-built sales enablement platform, today announced it has closed $200 million in Series E funding led by Tiger Global Management, with participation from new investor Bain & Company. SEATTLE, Feb. “Sales enablement is about more than sales. We close this gap.

Growth 129

Growth Strategize Sales Contact 129

SaaStr

AUGUST 9, 2024

From startup to $500M CARR, Spencer Burke, SVP of Growth at Braze, shares how Braze scaled a growth and customer success team. A case study in the book In the Age of the Smart Machine, The Future of Work and Power discusses work at paper mills in the mid-1980s as that wave of computation came into industrial processes.

Growth 116

Growth Engineering Customers Technology 116

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. In 2021-2022, software companies could easily raise vast amounts of money and win vast numbers of customers.

Growth 135

Growth Pharmaceutical B2C Construction 135

SaaStr

MARCH 1, 2025

The last IPO of the 2020-2021 era was HashiCorp in December 2021. CEO Dave McJannet shared his systemic approach to scaling companies through distinct growth phases. Process Reviews > Status Updates : Top CEOs don’t just review results – they review the systems that produce those results.

Growth 74

Growth Objectives and Key Results Go To Market B2B 74

Hubspot

JULY 31, 2024

But over the past several years, digital checkout for B2B has seen an explosion in growth. In late 2021, a Gartner study revealed that 83% of B2B buyers prefer placing orders or paying for goods through digital channels. A great B2B checkout experience can drive up lifetime value and retention, leading to substantial growth.

B2B 83

B2B E-commerce Real Estate B2C 83

Sales Hacker

MARCH 5, 2021

As we move into 2021, buyer intent data will help you gain ground on competitors and connect with prospects. OZMO, a cloud communications provider, used first-party intent data to find “the most relevant starting point” in their sales process. million in sales pipeline growth. The remote sales landscape is getting stuffy.

Sales 126

Sales B2B Pipeline Referrals 126

Sales Hacker

FEBRUARY 12, 2021

An enterprise-level company deals with more complexity in its internal processes, has to manage more people and roles, and needs more data to make informed decisions. At this point, a business needs to look for an enterprise solution that can support its growth. 10 best enterprise CRM solutions for 2021. Looking for the TL;DR?

CRM 113

CRM Territory Price E-commerce 113

Sales Hacker

NOVEMBER 29, 2024

GTM continues to weigh on founders, and has increased every year since 2021. Particularly with technology moats declining, go-to-market is what drives growth and determines which companies win. According to HighAlpha’s 2024 SaaS Benchmarks Report , 76% of founders are most concerned about go-to-market execution.

GTM 110

GTM Real Estate Represent Territory 110

SaaStr

JUNE 28, 2025

But a very different one from the 2021 wave: Deal volume is surging : 2025 has been a “green light” year for IPOs, with 52 new U.S. Growth is #1, but the profitability premium is real : The share of profitable IPO companies at listing surged in the US from 29% in Q1 2024 to 59% in Q1 2025. IPOs priced so far—up 62.5%

Profit margin 74

Profit margin Pipeline Represent B2B 74

Martech

AUGUST 4, 2021

In 2021, Clio landed a US$110M Series E investment led by funds and accounts advised by T. and OMERS Growth Equity. Clio used Bynder, an enterprise-grade digital asset management platform to reimagine their entire process for producing and sharing content. Rowe Price Associates, Inc. The backbone of how Clio produces content.

Legal 124

Legal Growth Technology Technology 124

Search Engine Land

OCTOBER 1, 2024

This process will provide deep insight into what drove this brand search behavior. Analysis process overview This process identifies the messaging, sources and people driving an audience to search for a brand. Uncover search patterns: Find short-term or long-term patterns for growth in brand search patterns. Processing.

Electricity 95

Electricity Growth Strategize Launch 95

Heinz Marketing

JANUARY 25, 2022

A retention strategy is a plan or process designed to help retain customers after they decide to do business with you. According to Forrester , the average B2B customer retention rate in 2021 was between 76% and 81%. You must treat retention as a campaign that needs systems, processes, and functional alignment to be successful.

Growth 108

Growth Customers Repeat business Cross-sell 108

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. And fail fast.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

SaaStr

FEBRUARY 2, 2022

Product-led growth has built a name for itself through its deep toolbox of effective tactics, from free trials to low prices to an inherent vitality — all of which can build a strong foundation for a versatile company. 2021’s Lesson from Calendly. Sales and IT aren’t the enemy, but instead maximizers of growth. Plan accordingly.

Growth 113

Growth Product GTM X-functional 113

SaaStr

FEBRUARY 12, 2025

Under his product leadership, Procore has grown exponentially, went public in 2021, and recently crossed the coveted $1B ARR milestone. Founded 22 years ago by Tooey Courtemanche (who remains CEO), the company has scaled to 4,500 employees and went public in 2021.

Construction 100

Construction Product Represent Technology 100

SaaStr

MARCH 18, 2025

” Whether it’s improving productivity, enhancing data quality, or optimizing processes, the value proposition must be concrete. Product-led growth (PLG) motion applies well to AI-powered products. The bar has risen significantly from the “growth at all costs” mindset of 2021-2022.

Growth 75

Growth Government Customers Healthcare 75

Sales Hacker

JUNE 16, 2021

We’ve created this guide to explain the nuts and bolts of the process, what questions to ask, and which vendors to check out. Here are some typical scenarios in which sales enablement platforms can help: Your high performers prefer their own processes, and your low performers are struggling to get by. How do they do it? Costs and ROI.

GTM 120

GTM Contract Quota Sales 120

SaaStr

OCTOBER 27, 2023

Q: When Should A Slow Growth Company Hire a Head of Sales? But when you have an established sales business without an established sales process, you can hire the VP of Sales. A great VP of Sales creates more urgency, listens more, and talks to stakeholders early in the process. So, let’s jump right into Part Two.

Strategize 109

Strategize Growth Niche Quota 109

SaaStr

MARCH 5, 2025

With decades of experience as both a founder and investor, David brings a unique perspective to the often-misunderstood process of selling a company. With IPOs becoming increasingly rare (especially in B2B since 2021), M&A has become the more likely exit path for most founders.

Sell 83

Sell Negotiate Healthcare Drivers/motivators 83

SaaStr

JUNE 29, 2025

” The Results : This single decision drove them from $50M ARR in December 2021 to $100M ARR by Q1 2022—doubling ARR in just 3 months. Every existing customer was a growth opportunity waiting to be unlocked. ” The Implementation : They built processes, systems, and data infrastructure to support sales performance at scale.

Cross-sell 75

Cross-sell Commission Account management Strategize 75

SaaStr

DECEMBER 8, 2021

Cloud companies that saw slowing growth saw the biggest drop, but even leaders with top-tier growth and no deceleration in growth have still taken a hit. But last quarter, growth returned to super impressive, but more “normal”, of 46% year-over-year. Growth at $4B+ ARR is now back to 35%.

Growth 122

Growth Contact Process Product 122

Sales Hacker

SEPTEMBER 26, 2022

In Product-Led-Growth (PLG) circles, outbound has a spotty reputation. Outbound is becoming part of the normal progression of growth at product-led companies. According to our 2021 Product-Led Sales Benchmark Report , 50% of sales teams at PLG companies are still relying on outbound for MQLs. Let’s Start with Strategy).

Growth 102

Growth Product Pitch Strategize 102

SaaStr

OCTOBER 20, 2023

In 2021, they trained GPT3 on Github repositories, produced a model that could code, and released embedding that allowed people to vectorize language and search across it to perform recommendations. Aliisa joined OpenAI in 2021 after leaving WalkMe after 3.5 Some companies like Jasper built on top of OpenAI’s models.

Growth 117

Growth Launch Territory Legal 117

SaaStr

JUNE 17, 2023

In this post, we’ll share the learnings from SaaStr CEO and Founder Jason Lemkin’s frontline analysis of the current state of the market in 2023, and distill down into why we’re now in the era of efficient growth in SaaS. billion cash acquisition deal in December 2021. Another example is HubSpot.

Growth 109

Growth E-commerce Profit margin Strategize 109

SaaStr

JULY 11, 2024

Typical Fundraising Paths You may have already raised your series A and B, and you’ve got a sense that it’s a different process each time. Of course, ARR growth comes into play as well. When starting out, growth rates are super high, like 900%, which is insane. What does that mean for VC growth? Customer traction is key.

Growth 120

Growth Start-ups Product Sales 120

SaaStr

NOVEMBER 1, 2023

Billion ARR, growing a stunning 48% (!) – 111% NRR, although down from 131% in 2021 – 15 Month CAC – Gotten very efficient, +$194m net profit – Transactions growing faster than software, like Shopify – From $120m ARR in… pic.twitter.com/hYImIBKyNQ — Jason ✨Be Kind✨ Lemkin  ?? Yes, 48% at $1.2 Bill is one.

Non-Profits 135

Non-Profits Niche Networking Growth 135