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The Complete History of HubSpot’s Net Revenue Retention: From 88.6% at IPO to 115% Peak — And Why 102% Today Is Still Strong

SaaStr

By 2021, they peaked at 115% NRR before facing new challenges that brought them back to 102% in Q1 2025. HubSpot was selling primarily to small businesses with a rigid 3-tier pricing structure ranging from $3K-$18K annually. 2021: 115% NRR – Peak Performance HubSpot achieved their all-time high of 115% NRR in 2021.

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The Vertical SaaS Gold Rush: Why Non-Tech B2B Is Growing 250%+ Faster

SaaStr

The ones selling outside of tech? TL;DR: While most public SaaS companies are growing at 8-10%, the companies crushing it are those selling outside the tech bubble – restaurants, construction, logistics, and e-commerce. The “productivity software” that seemed essential in 2021 is now getting cut.

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7 Popular Startup CRMs & Which is Best For You in 2024

Hubspot

You sell faster because your sales reps spend more time speaking to prospects and less on admin work. Enables Personalized Customer Experiences According to a 2021 study by McKinsey & Company, 71% of customers demand personalization, and 76% get frustrated when it doesn’t happen. The result?

CRM
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GTM 153: Building Technical Growth Machines & Signal-Based Selling with Austin Hughes

Sales Hacker

Timely enough, Unify is also launching something big today — Unify for Sales Reps, their new AI-native system-of-action built to help sales teams work smarter and move faster. Because now we’re talking a lot about signal based selling, you know, signals. It was impossibly hard to sell. You mentioned buying intent.

GTM
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GTM 158: From Startup to $4B+ Unicorn: How Vanta Scaled Past $100M ARR and Beat 40+ Competitors | Stevie Case

Sales Hacker

Since joining in 2021, Stevie has scaled the company from sub-$20M ARR to north of $100M, navigated 40+ copycat competitors, rebuilt both pre- and post-sales engines, and led Vanta’s expansion from SMB into enterprise. Watch: [link] 16:23 — Transitioning from transactional selling to deep, value-based discovery using MEDDPICC.

GTM
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GTM 146: The Future of Search, AI, and Digital Presence with Mike Walrath, CEO of Yext

Sales Hacker

Our launch was eaten by Google in every way. and we’re selling banner ads against keywords back then. What happened in 2009 was even as Google was consuming all of the kind of consumer search share, we saw the launch of the iPhone and then Android. And we had this horrible dilemma. It became all about relevancy.

GTM
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Everything Now is Just So Much Faster in The AI Age. Have You Adjusted?

SaaStr

This Isn’t 2021 “Fast” (That Was Just Demand) Remember 2021? But here’s the thing: 2021 wasn’t actually fast innovation. Even with that IPO-a-day pace, most 2021 IPOs were just riding the demand wave. We’ve gone from 17% median revenue growth in 2021 to just 9% today.