The Complete History of HubSpot’s Net Revenue Retention: From 88.6% at IPO to 115% Peak — And Why 102% Today Is Still Strong
SaaStr
JULY 26, 2025
By 2021, they peaked at 115% NRR before facing new challenges that brought them back to 102% in Q1 2025. HubSpot was selling primarily to small businesses with a rigid 3-tier pricing structure ranging from $3K-$18K annually. 2021: 115% NRR – Peak Performance HubSpot achieved their all-time high of 115% NRR in 2021.
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