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New Research: Drift – 2021 State of Conversational Marketing

Heinz Marketing

Our research shows that businesses using Conversational Marketing create better digital customer experiences and achieve their pipeline goals. 2021 Key Findings. Overall frustration with B2B experiences is on the rise. Click here to access the full research report. Patience is scarce.

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How to get your email marketing ready for iOS 18

Martech

iOS 15 and mail privacy protection To get a sense of the impact iOS 18 will have, lets look at the disruption caused by iOS 15 in 2021. While this may improve user experience, it raises concerns about potential reductions in visibility and engagement for marketers. They are similar to the tabs used in Gmail.

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How marketers can succeed with generative engine optimization

Martech

This figure has stagnated since 2021. This means genAI favors content that is high-quality and relevant to queries, ensuring their tools and compositions provide the best user experience. Tip: Optimize your website for search engines using SEO and user experience (UX) fundamentals and data-informed content strategy.

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Optimizely to acquire NetSpring, launches Personalization

Martech

Customizable algorithms that self-adjust to deliver relevant user experiences. The digital experience generated for each individual visit is optimized using machine learning to surface content based on visitor attributes. Faster page-load speeds with the digital experience enhanced before it reaches the user’s browser.

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Free speech, Meta, data privacy and email: A delicate balance or a complete disconnect?

Martech

Social platforms, however, continue to rely on implicit consent and broad data policies, creating inconsistencies in the user experience. Then in 2021, Apple introduced mail privacy protection (MPP), which made email open rate data unreliable. Dig deeper: U.S.

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Highspot Increases the Performance of Sales Teams with Spring 2021 Release

Highspot

SEATTLE, May 20, 2021 /PRNewswire/ — Highspot , the sales enablement platform that increases the performance of sales teams, today announced its Spring ’21 release, delivering robust enterprise capabilities that help companies build a scalable, repeatable revenue engine.

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How to Describe your SaaS Product More Effectively to Website Visitors

Sales Pop!

According to The Unbounce Conversion Benchmark Report , the median conversion rate for SaaS businesses in 2021 falls at 3%, with top performers managing to secure rates as high as 20% and over. In 2021, videos make for one of the most popular consumer engagement tools out there. It puts the user experience center stage.

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