2022, Campaign, Launch and User Experience

Your comprehensive guide to Performance Max campaigns by Adthena

Search Engine Land

MAY 18, 2023

Performance Max is a campaign type introduced by Google that allows advertisers to run ads across all of Google’s networks, including search, display, YouTube, Discover, Gmail and Maps, with a single campaign. Use eye-catching visuals, clear messaging and strong call-to-actions (CTAs) to encourage users to take action.

Campaign

Campaign User Experience Launch Networking

Google Ads turns 23: A look back at the biggest changes and advances in search

Search Engine Land

OCTOBER 23, 2023

These changes aim to save time and offer better control in managing automated campaigns. Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. 2021-2022 Keyword match types Keyword match types seem to be the gift that keeps on giving, or in Google’s case, taking away.

E-commerce

E-commerce Launch Campaign Retail

PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

DECEMBER 28, 2023

This feature, considered the “next generation of Discovery campaigns,” brings new elements such as enhanced ad creation flow, additional inventory, and insights. Unlike Discovery campaigns, which were limited to images, carousels, or product data feeds for creatives, Demand Gen allows the use of videos.

Retail

Retail X-functional Launch Non-Profits

This day in search marketing history: February 2

Search Engine Land

FEBRUARY 1, 2023

Revamped Google Partners program finally launches In 2022, the changes to Partners program requirements, originally announced in 2020 , finally took effect. Read all about it in Google finally launches revamped Partners program. billion 2022: Alphabet announced revenue of $75 billion in Q4 of 2021. Of that, $61.2

Engineering

Engineering Campaign Click Through Rate Launch

This day in search marketing history: January 19

Search Engine Land

JANUARY 18, 2023

Google’s page layout algorithm launches In 2012, Google announced it would penalize sites with pages that were top-heavy with ads. Google recipe markup now requires specific times, no more time ranges 2022: Google removed all references to using time ranges in the recipe schema markup help documents.

Real Estate

Real Estate Government Engineering Campaign

Could happy advertisers be the key to connected TV success? by MNTN

Search Engine Land

DECEMBER 6, 2023

Brands may be using CTV as a performance channel, but some streaming heavyweights have fallen short when it comes to the advertiser-user experience. Netflix suffered when they failed to deliver on advertisement guarantees made when launching their ad-supported tier in late 2022. And they aren’t alone on this front.

User Experience

User Experience Manufacturing Sports Engineering

The ethics of AI-powered marketing technology

Martech

SEPTEMBER 29, 2023

For example, Einstein GPT can generate personalized emails for salespeople to send to customers, generate targeted content for marketers to increase campaign response rates and auto-generate code for developers. The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly.

Technology

Technology Technology Government Legal

Could happy advertisers be the key to connected TV success? by MNTN

Martech

DECEMBER 6, 2023

Brands may be using CTV as a performance channel, but some streaming heavyweights have fallen short when it comes to the advertiser-user experience. Netflix suffered when they failed to deliver on advertisement guarantees made when launching their ad-supported tier in late 2022. And they aren’t alone on this front.

User Experience

User Experience Manufacturing Sports Engineering

When Designers & Developers Collaborate, Your User Wins

Salesforce

JANUARY 3, 2024

If you’ve navigated a digital experience easily, there’s a good chance that the designer and developer who built it had a strong working relationship. On the flip side, if it’s a bumpy user experience – long load times, hidden log-ins, irretrievable data – then it’s possible their collaboration wasn’t as seamless.

UX

UX User Experience Clients Meeting

This day in search marketing history: January 26

Search Engine Land

JANUARY 25, 2023

LinkedIn Ads launches In 2011, LinkedIn Ads officially launched. LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds. Also on this day Google Ads scripts rolls out support for asset-based video ads 2022: Advertisers had until Feb.

Objectives and Key Results

Objectives and Key Results Retail Real Estate Engineering

This day in search marketing history: February 22

Search Engine Land

FEBRUARY 21, 2023

Google page experience update for desktop rolls out In 2022, Google began a nine-day rollout of the desktop version of its page experience update. Read all about it in Google page experience update for desktop now rolling out.

Launch

Launch Engineering Retail UX

This day in search marketing history: February 16

Search Engine Land

FEBRUARY 15, 2023

Also on this day Google releases Data Studio Dashboard for Web Stories 2022: Google created a Data Studio sample template that provided an overview of how your Google Web Stories are performing. Conductor acquires technical SEO monitoring tool ContentKing 2022: This is the first acquisition made by Conductor.

Engineering

Engineering Teamwork Campaign Gaming

This day in search marketing history: January 20

Search Engine Land

JANUARY 19, 2023

Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. SEOmoz Launches Open Site Explorer, A Competitor (Replacement?)

Engineering

Engineering Campaign Launch Represent

Don’t miss out on what your customers actually want

Martech

MARCH 7, 2022

Marketers looking to plan their next ad, message or campaign traditionally have relied on hindsight, or legacy, research. As the effectiveness of agile, iterative, foresight research for marketing became crystal clear, so did the tangible results of our campaigns. “We The new blue website launched on February 14, 2022.

Customers

Customers Launch A/B testing Campaign

This day in search marketing history: February 1

Search Engine Land

JANUARY 31, 2023

Also on this day Auto-tagging added to Google Merchant Center free listings 2022: Tagging added URL parameters to your tracking URLs for better analytics and measurements. SEOmoz Leaves The Consulting Business To Focus On Software 2010: The SEO agency had recently launched Open Site Explorer and offered a variety of SEO tools.

Launch

Launch Non-Profits Engineering Networking

This day in search marketing history: March 1

Search Engine Land

FEBRUARY 28, 2023

Also on this day Google URL inspection tool bug leading to errors for some 2022: Google confirmed there was an “increase in errors when inspecting URLs” and was working on fixing the issue. TikTok videos can now be 10 minutes 2022: The maximum video length on TikTok increased to 10 minutes following months of testing.

Engineering

Engineering Price Commission Campaign

Microsoft is improving its ad platform. Here’s why brands should give it a shot in 2023

Search Engine Land

JANUARY 24, 2023

Additionally, Microsoft Ads provides detailed analytics that are easy to interpret, making it easier to track ROI and refine campaigns over time. On the other hand, Microsoft still falls miles behind Google in terms of users. But what do other advertisers think? Why should search marketers root for competitors like Microsoft Ads?

Campaign

Campaign B2B Networking Price

This day in search marketing history: February 3

Search Engine Land

FEBRUARY 2, 2023

How Google uses AI in search In 2022, we learned more about how Google was using AI in search – for understanding language for query, content and ranking purposes. The overview covered in what ways AI and machine learning helped Google Search perform its daily tasks.

Real Estate

Real Estate Retail Engineering Campaign

This day in search marketing history: January 23

Search Engine Land

JANUARY 22, 2023

Read all about it in Travel Search Consolidation: Expedia Buys Rival Travelocity For $280M Also on this day Neeva seeks to expand user base with free subscriptions 2022: The free basic subscription was an alternative to its full-featured subscription, which cost $4.95 Google Health Close To Launching?

Referrals

Referrals Hospitality Launch Engineering

This day in search marketing history: March 25

Search Engine Land

MARCH 24, 2023

Google Search Console users experience crawl stats report data issue 2021: Between March 10 and 23 there was a data issue with the crawl stats report, no Google Search performance issues were associated with this data bug. Apple Buys Indoor Location Company, What’s It Up To?

Engineering

Engineering Non-Profits Transportation Networking

This day in search marketing history: February 15

Search Engine Land

FEBRUARY 14, 2023

Read all about it in Google releases new video on how to hire an SEO consultant Also on this day Google denies mass search ad disapprovals or bugs with ad policy enforcement 2022: There were widespread reports of Google Ads disapproving ads and accounts, but Google said nothing was out of the ordinary.

Engineering

Engineering Entertainment Sports Retail

This day in search marketing history: January 4

Search Engine Land

JANUARY 3, 2023

Google launches Question Hub for U.S. 2021: Google launched Question Hub in regions where the company found it did not have enough content in its search index to answer searchers’ questions. (On 15, 2022, Google announced it was closing down Question Hub.). Blekko Launches New Tablet Search Engine “izik”.

Launch

Launch Engineering Drivers/motivators Territory

This day in search marketing history: January 10

Search Engine Land

JANUARY 9, 2023

2022: It let advertisers review and delete policy-violating ads across accounts. Google launched subtopics ranking in mid-November. Google launched subtopics ranking in mid-November. 2020: Advertisers could group and report on campaigns with a hierarchical structure to see performance by business category or marketing strategy.

Government

Government Engineering Retail User Experience

Google Search at 25: SEO experts share memorable moments

Search Engine Land

SEPTEMBER 26, 2023

“Since this ‘Medic’ update was so new, we didn’t know where or what to address,” Madden said He and his team took about six months to revamp their strategies, reassess their content, strengthen their link building campaigns and make several other crucial adjustments to bounce back. “At And the impact? And the journey didn’t end there.

E-commerce

E-commerce Engineering Gaming Gambling

How to Sell Digital Products [+ 10 Best Digital Products to Sell]

Hubspot

APRIL 7, 2023

Flexibility in Choosing and Launching Products Selling digital products offers far higher flexibility than selling physical products. If you want to launch a new product, the process is far easier and the possibilities are endless. You can also launch a newsletter subscription for your magazine so readers can stay up to date.

Product

Product Sell Education Launch

You can’t grow as a marketer without curiosity – here’s why

Search Engine Land

OCTOBER 25, 2022

” Google Trends shows the upward graph of the above term from January 2016, but its search has dramatically increased in 2022. We can look at our campaigns from different angles and develop innovative ways to improve them. But, the moment we launched our first reel, it went viral. What would be the implications of that?

Campaign

Campaign Clients Consult Angle

25 Stats That Prove Why Workplaces Need to Embrace Diversity

Hubspot

APRIL 1, 2020

When the platform first launched its app, they realized that 10% of users were uploading horizontal videos upside-down. When these left-handed users filmed videos from their own perspective, they held the phone in the opposite way that the average right-handed users would. The moral of the story? Glassdoor ). Glassdoor ).

Non-Profits

Non-Profits UX Legal Consult

Sales Acceleration: A Sales Manager’s Guide

Veloxy

NOVEMBER 29, 2021

In today’s world of mobile apps, it’s a common practice for app developers to constantly survey their customers on user experience. While your customer engagement is not an ‘app’, it is indeed a ‘service’ and an experience that should be continually improved. I’m confident you could use this for marketing campaigns. ”

Sales

Sales Quota Up-sell B2B

Top 5 search marketing trends and 3 must-haves for 2023

Search Engine Land

DECEMBER 15, 2022

As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year. . Google released several algorithm updates in 2022. Experience : Updates released to make user experience across all devices better. .

Objectives and Key Results

Objectives and Key Results Drivers/motivators User Experience Retail

Technology Sales Today

Your comprehensive guide to Performance Max campaigns by Adthena

Google Ads turns 23: A look back at the biggest changes and advances in search

Trending Sources

PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

This day in search marketing history: February 2

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Could happy advertisers be the key to connected TV success? by MNTN

The ethics of AI-powered marketing technology

Could happy advertisers be the key to connected TV success? by MNTN

When Designers & Developers Collaborate, Your User Wins

This day in search marketing history: January 26

This day in search marketing history: February 22

This day in search marketing history: February 16

This day in search marketing history: January 20

Don’t miss out on what your customers actually want

This day in search marketing history: February 1

This day in search marketing history: March 1

Microsoft is improving its ad platform. Here’s why brands should give it a shot in 2023

This day in search marketing history: February 3

This day in search marketing history: January 23

This day in search marketing history: March 25

This day in search marketing history: February 15

This day in search marketing history: January 4

This day in search marketing history: January 10

Google Search at 25: SEO experts share memorable moments

How to Sell Digital Products [+ 10 Best Digital Products to Sell]

You can’t grow as a marketer without curiosity – here’s why

25 Stats That Prove Why Workplaces Need to Embrace Diversity

Sales Acceleration: A Sales Manager’s Guide

Top 5 search marketing trends and 3 must-haves for 2023

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