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Why Google lost: The DoJ’s case in 11 slides

Martech

After having carefully considered and weighed the witness testimony and evidence, the court reaches the following conclusion: Google is a monopolist, and it has acted as one to maintain its monopoly,” US District Judge Amit Mehta wrote in his ruling. “It Email: Business email address Sign me up! Yesterday’s ruling by a federal U.S.

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Nearly 60% of Google searches end without a click in 2024

Search Engine Land

Some context: Google launched AI Overviews in May – which was followed shortly thereafter by numerous bad examples of AIO giving dangerous and wrong answers. The data was collected by Datos’ US & EU panel between September 2022 and May 2024 and represents “a diverse and statistically significant sample of users.”

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How brands are handling the lack of transparency in major ad platforms

Martech

The rise of consolidation: Efficiency at the expense of control Google’s Performance Max (PMax), launched in late 2021, reflects the consolidation trend. Meta followed suit in 2022 with its Advantage+ Shopping Campaigns. Amazon’s Performance+, launched in 2024 , is following a similar path. Processing.

Retail 125
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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Connect sports to culture With more visibility, women athletes are showcasing their star power in major brand campaigns, following in the footsteps of trailblazers like tennis legend, and four-time gold medalist, Serena Williams. In 2022, American Eagle drafted her to join them in the metaverse.) Bring Paris to U.S.

Sports 118
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As Canva targets enterprises, it risks losing SMBs due to higher prices

Martech

As a result, some Canva Teams users saw subscription prices go from $120 per year for up to five users, to $500 per year. She added: “That said, Canva Teams has come a long way since launching in 2020, with major enhancements in team collaboration, brand management and the launch of our expansive Visual Suite.

Price 113
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How wisdom makes AI more effective in marketing

Martech

Up to 87% of marketers have used AI or experimented with AI tools, while 68% of marketers use AI in their daily work, a recent study by The Conference Board found. For context, ChatGPT, a key player in the AI revolution, was only released on November 30, 2022 — less than two years ago. Processing.

Consult 131
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How to Make Brands and Influence People

Sales Pop!

The creator economy is thriving exponentially; a 2022 study from Adobe estimated an increase in the number of creators from 165 to 303 million over the last two years, almost 4% of the global population! billion in 2022, a growth of more than 860% since 2016. How are creators shaking things up and giving brands a new game plan?

Negotiate 130