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How brands are handling the lack of transparency in major ad platforms

Martech

New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. The rise of consolidation: Efficiency at the expense of control Google’s Performance Max (PMax), launched in late 2021, reflects the consolidation trend. Advertisers have limited control over where ads appear.

Retail 126
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B2B Social Media Marketing: How To Build a Strategy That Works

Salesforce

According to research by Wpromote, 60% of B2B marketers polled in 2023 said that social media was the most effective channel for revenue — up from 50% in 2022. As more people take action on your posts, it’ll be seen by more people in their networks (especially on LinkedIn). First, you’ll gain valuable insights into your community.

B2B 109
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Mixed reactions from ad ecosystem to Google keeping cookies

Martech

I understand there has been launches to help account for their deprecation. For the rest, recent data shows that cookie-based targeting is ROI negative (Ahmadi et al 2023) and largely is not significantly more accurate than random targeting (Neumann et al 2022). Now that the plan is scrapped I wouldn’t hate seeing those come back.

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Advertisers react to Google keeping cookies on Chrome

Search Engine Land

I understand there has been launches to help account for their deprecation. For the rest, recent data shows that cookie-based targeting is ROI negative (Ahmadi et al 2023) and largely is not significantly more accurate than random targeting (Neumann et al 2022). Now that the plan is scrapped I wouldn’t hate seeing those come back.

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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

Many F2000 CEOs and CFOs are not only disappointed and frustrated with their GTM performance since 2022, but they’re also increasingly dissatisfied. The end of the era of cheap and easy money launched a new wave of C-suite thinking about GTM. In its most immature form, it’s just cut, cut, cut. But this won’t last.

GTM 124
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What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

Tech companies co-developing a product, then parting ways once its launched. To embed AI deep into Telstras systems, improving network performance, customer experience, and efficiency across the board. It comes with some big perks shared profits, access to more capital, and a bigger network but it also requires trust.

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Managing Partner: Who They Are and What They Do

Hubspot

million returns and representing over 28 million partners in the 2022 tax year, its clear that defining leadership roles within these structures is crucial for sustainable growth. After completing university, he launched his own company and later merged it back into TRAFFIX. Whether its: Managing an office location.