What the LinkedIn debate over a HockeyStack report says about B2B marketing
Martech
OCTOBER 11, 2024
Here are some of the high-level findings: The average number of touchpoints required to generate an MQL increased by 31% from 2023 to 2024 — it now takes 71 touchpoints for a B2B SaaS company to generate an MQL. That’s a 10% increase in impressions and a 20% increase in touchpoints from 2023.
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