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What the LinkedIn debate over a HockeyStack report says about B2B marketing

Martech

Here are some of the high-level findings: The average number of touchpoints required to generate an MQL increased by 31% from 2023 to 2024 — it now takes 71 touchpoints for a B2B SaaS company to generate an MQL. That’s a 10% increase in impressions and a 20% increase in touchpoints from 2023.

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Inside Google’s massive 2023 E-E-A-T Knowledge Graph update

Search Engine Land

In those 25 years, I never saw an update as big as the 2023 E-E-A-T Knowledge Graph update. The Killer Whale update started in July 2023 as a considerable E-E-A-T update to the Knowledge Graph. The July 2023 update had a clear focus. It has six verticals, and the vertical this article is focusing on is the “Knowledge Vault.”

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Omnicom becomes the world’s largest agency holding company

Martech

The technology angle. In 2023, Omnicom launched Omni Assist, a genAI solution developed in partnership with Microsoft. The analyst’s angle. Among the agencies owned by Omnicom are BBDO and TBWA, while Interpublic owns McCann, Weber Shandwick, Mediabrands and others. Dentsu was an early adopter of Microsoft 365 Copilot.

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Toyota launches AR experience to support 2023 Crown

Martech

Car shoppers get value from the AR experience by being able to closely see the car from all angles in a way you can’t on a website. The post Toyota launches AR experience to support 2023 Crown appeared first on MarTech. Last year Acura had a campaign on Decentraland featuring a virtual showroom and NFT promotion. Get MarTech!

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Phygital agency NEWU is here to surprise you

Martech

Other examples of NEWU’s work had less expected angles. ” One coup in 2023 was a full takeover of the subway stop that takes visitors to the Salone del Mobile, the hub of Design Week. The Miu Miu activation, Anna explained, had a relatively limited digital component.

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How to build a ‘helpful’ content strategy for 2023

Search Engine Land

Between the roll-out of the helpful content update and the emphasis of E-E-A-T on every query and search result, Google is clear about the significance SEOs should place on good, valuable content in 2023. What angles they might be taking on broader topics that leave room for your unique point of view. What ground they aren't covering.

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What’s Actually Working For SaaS PR In 2023 … And What Isn’t

SaaStr

What’s Actually Working For SaaS PR In 2023 … And What Isn’t Back when Jason wrote his SaaS founders’ guide to PR , he put out one of the most tangible and pragmatic guides to what makes hiring a PR firm truly worth it. I asked him to put together a primer on just what PR really is. Jason – ed.

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