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Retail media networks and advertisers going from guesswork to growth

Martech

Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% However, the opportunity to reach high-intent customers within a retailer’s network is too powerful to pass up. If it’s easier for advertisers to execute and measure campaigns across multiple RMNs, they’ll increase their overall spend, the theory goes. “We

Retail 126
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Second quarter saw slowing ad spend on most platforms

Martech

This deceleration is partly due to a tougher comparison with Q2 of the previous year, where spend growth surged from 0% in Q1 2023 to 9% in Q2 2023. Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers.

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2023 Predictions: Retail media networks

Martech

Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. And it’s not just big box stores like Walmart and Lowe’s launching their ad networks. Other non-retail brands with deep customer involvement have unveiled similar networks, Marriott for instance.

Retail 117
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Political ad spending shifts regional CTV costs for brands

Martech

In 2023, non-swing states saw 1.7x Political campaigns put much of their budgets into linear TV, saturating that channel. Political campaigns put much of their budgets into linear TV, saturating that channel. Linear TV networks are selling out and pushing these budgets to digital channels. Non-swing states received 2.2x

Territory 119
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2024 Predictions: Retail media networks

Martech

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Standardization as RMN matures Last year, IAB rolled out RMN guidelines for public comment to generate substantive talks about how to compare apples to apples between networks.

Retail 124
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Why buyer groups matter in B2B demand gen and how to target them

Martech

In 2023, the average B2B buyer group consists of a bit more than nine members, per 6sense’s estimates. It’s always a bonus to create in-person opportunities to network with the C-suite, but consider the power of creating separate spaces to engage with the types of buyers you would be working with as customers day in and day out.

B2B 132
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Top 3 priorities for your 2023 B2B marketing strategy

Martech

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Additionally, customer attention is at an all-time low, so campaign messages must be as concise and relevant as possible. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023.

B2B 142