Salesforce

MAY 20, 2025

Even if youve spent hundreds of hours building out your current email campaigns, do you know what to do when your company decides to enter into a new country/region? What you need to know about data residency Data residency requirements are laws that dictate where data about a country’s citizens must be stored and/or processed.

Campaign 72

Campaign Legal Territory Government 72

Veloxy

MARCH 15, 2023

It also involves the development of processes and strategies that support the revenue team in achieving their goals, such as marketing initiatives, customer experience improvements, cross-functional collaboration, and more. Sales enablement refers to the processes and tools that help sales teams close more deals and increase revenue.

Cross-sell 246

Cross-sell Objectives and Key Results Growth Teamwork 246

Martech

NOVEMBER 27, 2024

This is good news for marketers looking to optimize holiday campaigns. Adobe found that traffic to retail sites from genAI-powered chatbots skyrocketed 1,700% for the first three weeks of November 2024 versus the same period in 2023. Processing. The five days from Thanksgiving until Cyber Monday is expected to rake in $40.6

Sports 130

Sports Retail Start-ups Up-sell 130

Martech

JULY 24, 2024

Coca Gauff and Little Simz in a recent Bose campaign. Connect sports to culture With more visibility, women athletes are showcasing their star power in major brand campaigns, following in the footsteps of trailblazers like tennis legend, and four-time gold medalist, Serena Williams. Image: Bose. In the U.S.,

Sports 122

Sports Gambling Entertainment Hospitality 122

Martech

OCTOBER 1, 2024

In other words, we can claim agency (control) to use these technologies to benefit customers AND our business processes. Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. Let’s dive into how we claim agency over AI agents.

Construction 125

Construction CRM Contact Follow-up 125

Martech

AUGUST 9, 2024

Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%. How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. And if the campaign is evergreen, there must be oversight as well.

Territory 121

Territory Transportation Electricity Government 121

Martech

DECEMBER 12, 2022

Preparing and launching a new display ad campaign is not necessarily equivalent to setting it up for success. To set it on the right path, one must also engage in the practice known as ad campaign optimization. Whichever approach you choose, monitor the performance of your initial target audience(s) throughout the campaign run.

Campaign 113

Campaign A/B testing Conversion Launch 113

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. By leveraging conversational AI, these agents can anticipate customer needs by autonomously taking decisions on processes to resolve the need. Processing. Adoption is already underway. How does this work?

Drivers/motivators 133

Drivers/motivators Represent Contact Service 133

Martech

JULY 25, 2024

In 2023, the average B2B buyer group consists of a bit more than nine members, per 6sense’s estimates. Many tools aren’t set up to target multiple buyers simultaneously, but that doesn’t mean you can’t set up some of this process manually. Processing. Each member may have up to 15 interactions with each vendor under evaluation.

B2B 135

B2B Legal CRM Lead generation 135

Martech

JULY 26, 2024

Influencer marketing platforms are the shortcut that makes it faster to find creators and then plan, launch and monitor campaigns. In 2023, Meltwater acquired Klear and Triller acquired Julius. Processing. Finding and engaging with creators and then agreeing on terms takes time. Email: Business email address Sign me up!

Launch 120

Launch B2B Campaign Follow-up 120

Martech

OCTOBER 29, 2024

In 2023, non-swing states saw 1.7x Political campaigns put much of their budgets into linear TV, saturating that channel. Processing. Non-swing states received 2.2x more CTV spend than in swing states this year. more versus swing states. Swing-state CTV availability. It could be worse.

Territory 124

Territory Networking Price Up-sell 124

Martech

FEBRUARY 3, 2025

By the 1980s and 1990s, brands began to recognize the Super Bowl as a prime opportunity to reach a massive audience, leading to more elaborate and memorable campaigns. 2020s: The cost has now exceeded $5 million per 30-second spot, with some estimates for Super Bowl LVII (2023) reaching around $7 million. Processing.

Entertainment 119

Entertainment Price Gaming Campaign 119

Martech

AUGUST 8, 2024

IAB introduced media measurement guidelines in September 2023 so RMNs and adtech partners could begin to help brands and agencies connect the dots. If it’s easier for advertisers to execute and measure campaigns across multiple RMNs, they’ll increase their overall spend, the theory goes. “We Processing.

Retail 130

Retail Networking Growth Clients 130

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Additionally, customer attention is at an all-time low, so campaign messages must be as concise and relevant as possible. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023.

B2B 143

B2B Campaign Technology Technology 143

Martech

SEPTEMBER 18, 2023

Save time and prevent errors with AI HubSpot released many AI capabilities in 2023. Better evaluate your sales team’s productivity and sales process performance using the new sales velocity report (beta), which shows an overview of key metrics, including conversion rates, the number of new leads and the time to close.

A/B testing 134

A/B testing Sports Education Pipeline 134

Martech

NOVEMBER 13, 2024

It then targets those prospects with ads, events, email marketing, content syndication, BANT campaigns and more. By some estimates, as much as $8 billion was spent on B2B marketing and lead generation in 2023, with that total predicted to surpass $21 billion by 2032. Processing. Email: Business email address Sign me up!

B2B 125

B2B B2C Lead generation Prospecting 125

Martech

SEPTEMBER 25, 2024

In 2022, it introduced the enterprise-focused Visual Suite, followed by the AI-powered Magic Studio suite in 2023. As we’ve grown, we’ve recognized a major opportunity in helping businesses thrive through effective visual communication, and [the new] campaign reflects that shift.” Processing.

Price 117

Price Launch Clients Campaign 117

Martech

DECEMBER 30, 2022

Below are some predictions for where they’re heading in 2023. Since retail media networks are all basically their own walled gardens, advertisers have to start from scratch when measuring the effectiveness of campaigns across each network. It’s likely 2023 will see more standardization. Processing. Get MarTech!

Retail 122

Retail Networking Up-sell Consult 122

Martech

NOVEMBER 18, 2022

Media ad spend in 2023 will grow 5.9% All other digital channels are expected to see some increase in spend, while traditional channels will decline in 2023. All other digital channels are expected to see some increase in spend, while traditional channels will decline in 2023. YoY in 2023. Processing. Get MarTech!

Retail 125

Retail Networking B2B Growth 125

Martech

NOVEMBER 7, 2024

While still a niche feature, 29% of marketers now deem it crucial, a significant increase from 13% in 2023. These solutions offer features like lead scoring, customer behavior tracking, and marketing campaign optimization. Processing. This represents a substantial untapped opportunity. Email: Business email address Sign me up!

Niche 121

Niche Launch Represent Education 121

Martech

AUGUST 5, 2024

This misleads advertisers into believing their campaigns are successful based on inflated metrics while the actual impact is minimal. This erosion of trust leads to ad blindness and reduces the overall effectiveness of digital marketing campaigns. MFA supply has surged from 5% of web auctions in early 2020 to nearly 30% by mid-2023.

User Experience 124

User Experience Trust Campaign Follow-up 124

Martech

OCTOBER 30, 2023

Modern UX report modals offer increased filtering to address common pain points Marketo Engage’s report assets were updated to follow the Modern UX experience in early 2023. This creates a new Marketo Engage Formula field visible to all users who build Smart Campaigns. View the complete set of October 2023 Marketo Release Notes.

UX 117

UX Campaign Education Consult 117

Martech

NOVEMBER 14, 2023

At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race. Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. Fast-forward to October 2023. Forecasting this holiday season is like playing Powerball.

Retail 136

Retail Niche Objectives and Key Results Technology 136

Veloxy

NOVEMBER 29, 2022

Field Sales Engagement is the process of engaging prospects, leads, and customers in face-to-face meetings. It’s a fundamental process in field sales because customers are looking for face-to-face consultations and conversations with their vendors. Send Drip Campaigns. Let’s get started! Emails Blasts. Call Blitzes.

Territory 246

Territory CRM Sales Contact 246

Martech

DECEMBER 13, 2023

Well, friends, we have reached the end of 2023. I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. I learned along the way that for many of these brands, 2023 was a rebuilding year, a time to reflect and rethink their business.

A/B testing 128

A/B testing Strategize Retail Clients 128

Martech

DECEMBER 28, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Data quality, campaigns/lead management and workflows/integrations are all destined for an upgrade. Business email address Subscribe Processing. Today: marketing automation. Learn smart ways to implement email automation.

B2B 125

B2B Campaign Technology Technology 125

Search Engine Land

SEPTEMBER 6, 2023

Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more.

Click Through Rate 126

Click Through Rate A/B testing Retail Promote 126

Martech

DECEMBER 30, 2022

As an email strategist, I got bored after the 15th of November, when my team locked down its holiday campaigns to the end of the year. Today, my agency’s retail clients are all heads down, launching campaigns. The advice I shared in 2022 can guide you through 2023. This rush to RFPs will continue in 2023.

Retail 25

Retail Strategize Clients Launch 25

Martech

JULY 10, 2023

Here are my top five extended reality (XR) and artificial intelligence (AI) takeaways from AWE for 2023 and beyond. Think social media management, marketing briefs, email campaigns and, of course, content. XREAL and Sightful’s AR Laptop was on display at AWE 2023 and retails for $2K. Business email address Subscribe Processing.

Entertainment 138

Entertainment Education Launch Presentation 138

Martech

DECEMBER 22, 2023

So we’re putting together 10 of the most popular articles by our subject matter experts from 2023 on different topics. From campaigns to conversations: The future of email marketing by Stephanie Trovato. Are misconceptions holding back your email marketing campaigns? Business email address Subscribe Processing.

Campaign 113

Campaign Strategize Conversion Growth 113

Salesforce

MAY 5, 2025

They wanted a way to personalize each customer experience, track customer conversations, make data-driven decisions in real-time, and increase conversions without complicating internal processes. In 2023, OXXO implemented the WhatsApp integration with Salesforce Marketing Cloud, and the team saw immediate and substantial results.

Conversion 96

Conversion Customers Strategic partnership Campaign 96

Martech

OCTOBER 18, 2023

It provides a lens through which we can observe the efficacy of each channel in our marketing ecosystems, giving us further insight into which channel is to thank (or blame) for campaign results. In addition, marketing is moving away from single-channel strategies to orchestrated campaigns that combine search, social, email and more.

Campaign 131

Campaign A/B testing Conversion CRM 131

Search Engine Land

NOVEMBER 22, 2022

Going into 2023, with a shaky economy likely to cap many budgets and headcounts far below optimal levels, it will be especially important for marketers to articulate a compelling case for why their area of expertise should get a fair share of resources. SEO forecasting template for 2023: How to use the tool. A site migration.

CTR 136

CTR Growth Clients Follow-up 136

Martech

NOVEMBER 14, 2022

If you’re a retailer, I hope you’re hanging in there, all your campaigns are going according to plan, and the screaming-down-the-hall moments are few and far between. This also is the season when anyone with a blog, a column or a webinar will start predicting what will happen in marketing in 2023. Processing.

Retail 117

Retail Campaign Clients Drivers/motivators 117

Martech

OCTOBER 3, 2023

See the updated programs: Marketo Engage Reference Library A convenient blueprint for reviews and approvals in Marketo + Workfront Enterprise teams that use Adobe Workfront to prioritize, assign, and complete projects can easily launch streamlined processes for Reviews and Approvals of Marketo Engage assets. Why we care. Get MarTech!

UX 127

UX Territory Meeting Conversion 127

Martech

FEBRUARY 7, 2023

In the first few weeks of 2023 alone, at least 174 tech companies have cut close to 60,000 jobs, according to Fortune magazine. Quickly ditch low-performing campaigns Evaluating metrics should be a continuous process that the agile marketing team does daily, or as soon as data is available. Subscribe Processing.

Strategize 117

Strategize Campaign Consult Launch 117

Martech

AUGUST 29, 2024

Also, 43% of shoppers are carrying more debt this year than they did in 2023. The forecast in figures Here are the highlights of Salesforce’s predictions: YoY online sales growth is expected to be more sluggish than 2023, which itself showed only 3% growth YoY. Processing. That makes sense.

Retail 76

Retail Price Promote Growth 76