Martech

DECEMBER 27, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. How to optimize sales and marketing processes for efficient customer acquisition by Vladyslav Podoliako. The ethics of AI-powered marketing technology by Megan Michuda. Business email address Subscribe Processing.

CRM 108

CRM Strategize Technology Technology 108

Martech

DECEMBER 28, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Marketing technology optimization: The path to peak martech stack performance by Gene De Libero. Business email address Subscribe Processing. Year’s end is the perfect time to review all the lessons learned in the last 12 months.

B2B 122

B2B Campaign Growth Technology 122

Martech

MAY 2, 2023

On May 2, designated as International Martech Day, Scott Brinker unveiled the latest edition of his marketing technology landscape. One new feature launched alongside the landscape is the Marketing Technology Capability Heatmap. Everyone who knows marketing technology knows the marketing technology landscape. Why we care.

Technology 126

Technology Technology Represent Launch 126

Martech

DECEMBER 28, 2022

Marketers know you can’t have marketing technology without experimentation. MarTech’s predictions for 2023 continue below. In 2023, companies will use advanced analytics, often powered by AI to scale it, to make better use of their customer data. There has to be a clearly defined use case, and that involves customers.

Retail 121

Retail Technology Technology Conversion 121

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a rapidly changing landscape. Reaching buyers today is difficult.

B2B 142

B2B Campaign Technology Technology 142

Martech

OCTOBER 30, 2023

Modern UX report modals offer increased filtering to address common pain points Marketo Engage’s report assets were updated to follow the Modern UX experience in early 2023. This process is not possible within the Marketo Engage UI by default. View the complete set of October 2023 Marketo Release Notes. Why we care. Get MarTech!

UX 114

UX Campaign Education Consult 114

Martech

FEBRUARY 6, 2023

2022 saw notably less funding for marketing technology than previous years, but there were significantly more new product announcements, feature updates and M&A activity throughout the year. At CabinetM, we’ve built a marketing technology directory of 15,000+ products to drive our marketing technology management tools.

Objectives and Key Results 95

Objectives and Key Results Technology Technology Contract 95

Martech

SEPTEMBER 18, 2023

Save time and prevent errors with AI HubSpot released many AI capabilities in 2023. Better evaluate your sales team’s productivity and sales process performance using the new sales velocity report (beta), which shows an overview of key metrics, including conversion rates, the number of new leads and the time to close. Get MarTech!

A/B testing 132

A/B testing Sports Education Pipeline 132

Salesforce

AUGUST 18, 2023

5 reasons Muleys should attend Dreamforce With less than a month until Dreamforce 2023, it’s officially the most wonderful time of the year! Improve Visibility and Trust for AI Initiatives : AI technologies like chatbots and ChatGPT are increasingly being adopted. We can’t wait to see you in person for Dreamforce 2023!

Government 98

Government Trust CRM Follow-up 98

Martech

FEBRUARY 3, 2023

Having explored events that include immersive media and technologies for marketers pre-pandemic, I was eager to discover how the landscape has shifted after the last few years. Most of the events that made the list before COVID are back in full swing as in-person events in 2023.

Transportation 94

Transportation Gambling Networking Technology 94

Martech

NOVEMBER 14, 2022

Only 28% of B2B content marketers say they have the technology they need, according to a new study. Those technology numbers may not change all that soon. via Content Marketing Institute/MarketingProf’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. That’s the same as for this year.

Technology 112

Technology Technology B2B Represent 112

Martech

FEBRUARY 3, 2023

Having explored events that include immersive media and technologies for marketers pre-pandemic, I was eager to discover how the landscape has shifted after the last few years. Most of the events that made the list before COVID are back in full swing as in-person events in 2023.

Transportation 91

Transportation Gambling Networking Technology 91

Martech

DECEMBER 29, 2022

That’s the big story in digital media, and not a wild prediction that momentum will grow in 2023. We can expect to see a proliferation of technologies that enable brands to more efficiently connect with their audiences who are tuned in to live spaces,” said Oz Etzioni, CEO and founder of creative optimization company Clinch.

Sports 122

Sports Cross-sell Price Entertainment 122

Martech

JULY 10, 2023

It’s the first time, maybe ever, that I was so flooded with excitement (and anxiety) over technological advances that I needed to pause. I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. XREAL and Sightful’s AR Laptop was on display at AWE 2023 and retails for $2K.

Entertainment 137

Entertainment Education Launch Presentation 137

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. In fact, it took two months for the tool to finally stop processing data.

Retail 128

Retail X-functional Launch Non-Profits 128

Martech

MARCH 14, 2023

The maker of SurveyMonkey, Momentive Global, has entered into a definitive agreement to be acquired by Symphony Technology Group (STG), in a deal valued at approximately $1.5 The deal is expected to close in the second or third quarter of 2023. Business email address Subscribe Processing. In your inbox.

Technology 96

Technology Technology Closing Customers 96

Martech

OCTOBER 3, 2023

See the updated programs: Marketo Engage Reference Library A convenient blueprint for reviews and approvals in Marketo + Workfront Enterprise teams that use Adobe Workfront to prioritize, assign, and complete projects can easily launch streamlined processes for Reviews and Approvals of Marketo Engage assets. Get MarTech! In your inbox.

UX 124

UX Territory Conversion Meeting 124

Martech

MAY 24, 2023

There’s a significant cost too associated with paying for technology resources that stand idle. Against this background, Gartner principal analyst Tia Smart described how to build the kind of efficient, focused martech function that can get much more out of the technology. Take the 2023 MarTech Replacement Survey Get MarTech!

Technology 106

Technology Technology Drivers/motivators Consult 106

Veloxy

AUGUST 23, 2023

Are you ready to revolutionize your sales process and skyrocket your team’s productivity? In today’s competitive landscape, the key to success lies in adopting cutting-edge technology. AI sales tools are transforming the way sales teams operate, automating tasks, providing valuable insights, and optimizing efficiency.

E-commerce 130

E-commerce Represent CRM Customer Relationship Management 130

APACSMA

MARCH 8, 2024

Sales leaders see that fragmented processes hinder customer experience, while sales enablement faces challenges adapting to economic turbulence. Additionally, sellers need to be prepared for the changing landscape by developing digital competence, improving data literacy, and utilizing technology effectively.

Technology 52

Technology Technology Strategize Sales 52

Martech

JULY 27, 2023

The survey by Basis Technologies was done in July 2023 and had more than 200 respondents from agencies, brands and publishers. Other findings: 52% use the technology for content creation, despite 70% saying the AI-generated stuff isn’t as good as human-made. Business email address Subscribe Processing. Get MarTech!

Technology 98

Technology Technology CRM Follow-up 98

Martech

DECEMBER 28, 2022

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. So, without further ado, here’s your countdown of the “Top 10 reasons marketers can be optimistic in 2023” à la David Letterman. (If None of us are too cool for school in 2023.

Entertainment 122

Entertainment B2B Education Campaign 122

Martech

NOVEMBER 14, 2022

This also is the season when anyone with a blog, a column or a webinar will start predicting what will happen in marketing in 2023. So, instead of predicting, I’m going to look at what marketers should remember as they plan for 2023. Others are investing in processes now to get ahead should we hit recessionary headwinds. .

Retail 114

Retail Campaign Clients Technology 114

Martech

JUNE 23, 2023

This tool uses the same technology as ChatGPT for creating or editing content in HubSpot and will be especially useful for teams working with a recently-reduced staff. Business email address Subscribe Processing. The post HubSpot’s May 2023 releases: The manager’s guide appeared first on MarTech. Get MarTech! In your inbox.

Contact 107

Contact Campaign Meeting Prospecting 107

Martech

OCTOBER 19, 2023

Gather complete and necessary data to better report on, monitor, improve and automate your processes using conditional property logic (beta), which prevents the user from saving changes to a record unless the required properties are completed. Business email address Subscribe Processing. Get MarTech! In your inbox.

Legal 122

Legal Contact Territory Prospecting 122

Martech

DECEMBER 15, 2023

In other commenting visibility improvements, you can reduce friction and build trust for your in-HubSpot collaboration processes since the commenters will now be prevented from @-mentioning a user if the user does not have permission to view the item being discussed. Business email address Subscribe Processing. Get MarTech!

CRM 117

CRM Pipeline Contact Meeting 117

Salesforce

NOVEMBER 7, 2022

She’s the founder and CEO of Tech Forward Solutions , a nonprofit organization that exposes marginalized communities to cloud and software-as-a-service (SAAS)-based technologies. Salesforce MVP Class of 2023 nominations are open now through December 4, 2022, so nominate a Trailblazer hero now. Next, meet Tiffany Spencer. NOMINATE NOW.

Territory 98

Territory Represent Meeting Start-ups 98

Gong.io

FEBRUARY 23, 2023

The past three years have brought us no shortage of external factors that have dramatically transformed our buying processes. For today’s sellers, these factors have ushered in digital transformation across your organizations, dozens of new technologies at your disposal, and the requirement to master new skills. But how critical?

Closing 121

Closing Price Finance Negotiate 121

SalesLoft

SEPTEMBER 8, 2023

We at Salesloft are thrilled to be recognized with a Customers’ Choice distinction in the August 2023 Gartner® Peer Insights for Sales Engagement Applications. This distinction is a recognition of vendors in this market based on feedback and ratings from 214 verified end users of our product as of 1 September 2023.

Customers 59

Customers Finance Represent Technology 59

Martech

MARCH 16, 2022

Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal Analytics 360 properties will stop processing hits on October 1, 2023. Previously processed data in Universal Analytics will be stored for at least six months after the deprecation dates listed above.

Start-ups 114

Start-ups Meeting Process Product 114

Salesforce

MARCH 7, 2023

From now until the end of March 2023, enter for a chance to win* special prizes by completing just one or all eight quests: TrailblazerDX ’23 Main Show The main keynote introduced some huge announcements! Complete at least one or all eight of the quest trailmixes by March 31, 2023, at 11:59 p.m.

Government 98

Government CRM Launch Start-ups 98

Veloxy

DECEMBER 6, 2022

In this guide, we’ll explore three steps that sales leaders should take to achieve these key goals and alleviate pressure in 2023. To ensure that processes are more efficient, sales leaders should focus on utilizing sales automation technology. Using technology like this, it’s possible to automate all inbound and outbound calls.

CRM 246

CRM Sales Represent Technology 246

Martech

NOVEMBER 27, 2023

Resolve an email sending probation Don’t lose the ability to email your contacts due to HubSpot flagging email deliverability issues by using the improved process to resolve an email sending probation. Business email address Subscribe Processing. Get MarTech! In your inbox.

Contact 103

Contact Campaign Service Conversion 103

Martech

DECEMBER 27, 2022

Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the new year, for one major reason. Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size.

Retail 98

Retail Appointment Price Strategize 98

Martech

AUGUST 7, 2023

That’s one key takeaway from the 2023 MarTech Replacement Survey. 2023 MarTech Replacement Survey Results Find out which martech solutions were being replaced over the last year — and why. Business email address Subscribe Processing. 38% of all replacements were aimed at improving the customer experience. Download the results!

Drivers/motivators 97

Drivers/motivators Campaign B2B Customers 97

SalesLoft

SEPTEMBER 8, 2023

We at Salesloft are thrilled to be recognized with a Customers’ Choice distinction in the August 2023 Gartner® Peer Insights for Sales Engagement Applications. This distinction is a recognition of vendors in this market based on feedback and ratings from 214 verified end users of our product as of 1 September 2023.

Customers 52

Customers Finance Represent Technology 52

Martech

MAY 25, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Take the 2023 MarTech Replacement Survey Get MarTech! Business email address Subscribe Processing. The post AI and marketing technology: This week’s releases appeared first on MarTech.

Technology 74

Technology Technology Launch Meeting 74