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Political ad spending shifts regional CTV costs for brands

Martech

Regional brands in swing states also got some relief, as political advertisers maxed out linear TV, but left some CTV inventory for brands. In 2023, non-swing states saw 1.7x Plus, less advertising by national competitors is an opportunity for regional swing-state brands that must advertise in these states. It could be worse.

Territory 122
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Elements of Sales Territory Mapping

Iannarino

Territory mapping is an important component of sales performance management. The optimal sales territory mapping for your company and your goals may be terrible for another company.

Territory 286
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Unlocking the Secrets to Outside Sales Success in 2023

Veloxy

The year 2023 has brought with it new challenges and opportunities in the world of outside sales. Are you ready to unlock the secrets to outside sales success in 2023? Territory Management Techniques Territory management techniques are crucial for outside sales reps to prioritize prospects and maximize ROI.

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What Is Field Sales Software? Everything You Need To Know in 2023

Veloxy

Field sales teams are turning to software to support a wide range of tasks, from identifying new prospects in a specific territory to optimizing routes or automating engagement at different stages of the buying journey. You can use mapping tools to identify new territories, uncover trends, and look for new prospects.

Territory 246
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Urban digital transformation: Insights for marketers from global smart cities

Martech

Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%. The 100 MWdc solar plant, a green-energy star for the region, recognized a need for further digital transformation during conversations with FTC Solar.

Territory 118
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Revenue Enablement: The Complete Guide for 2023

Veloxy

This metric can be broken down by product, sales team, or region to identify specific areas of strength or weakness. This metric can be tracked by product, sales team, or region to identify areas for improvement. Win rates can be tracked by product, sales team, or region to identify areas for improvement.

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2024 online holiday spending set for record year with $240 billion in sales

Martech

The anticipated record-breaking spending will also lift mobile shopping into uncharted territory. This is a 7% increase over 2023. Understanding where their customers fit in these trends will help a business make the most out of the holiday push. Mobile shopping. Mobile purchases are expected to reach $128.1 Cyber Week. Cyber Week.

Retail 122