Remove 2024 Remove Cross-sell Remove Price
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5 key trends we’re seeing in B2B marketing

Martech

And smooth our selling process — their buying process — to its digital best. But B2B companies have been experimenting for decades with lower cost methods to reduce selling expense. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on.

B2B 137
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Top SaaStr Content of the Week: Samsara CEO, GitHub’s CRO, David Sacks on SaaS, Do 1-on-1s Still Work?

SaaStr

Has Quitting Culture Now Crossed Into Founder CEOs? #3. Carta: Pre-Seed to Series A Funding is Down -9% in 2024 #5. How to Leverage Pricing and Packaging to Drive Revenue with Miro, Loom, OpenAI, and Splunk #4. What It Really Takes to Sell To Developers and Engineers with CRO @ Komodor #5. Top Posts: #1.

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How to revamp your lead scoring strategy for 2025

Martech

About 50% of marketers prioritize lead generation in their campaigns and 65% cite generating traffic and leads as their biggest marketing challenge, per HubSpot’s 2024 State of Marketing Report. The more in-depth and relevant the page (like pricing or case studies), the higher the score.

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3 Reasons 2024 Has To Be Better Than 2023

SaaStr

So a question I get a lot from folks is “How Will 2024 Be?” 2023 wasn’t hard for everyone: First, it was mainly hard for folks that sold into “tech”, broadly speaking : Monday sells mainly outside of tech — it crushed 2023. Asana and Atlassian, competitors who sell more to tech?

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Gartner: Software Spend Will Grow 13.8% in 2024, to Over $1 Trillion For The First Time

SaaStr

If you’re selling software to SMB merchants and outside of tech like Shopify and Toast and Monday , things are pretty, pretty good, if in some ways still harder than before. If you’re selling sales and marketing software, like Zoominfo, it can seem a lot tougher than 12-18 months ago. So where does this all net out?

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The 250,000 Customer Club: How HubSpot and Monday.com Both Created SMB+ Empires

SaaStr

Their blog, academy courses, and certification programs have made them a trusted authority with over 500,000 certifications awarded to professionals in 2024. Invest in Community and Education : Building category thought leadership creates a moat around your business that competitors struggle to cross.

Customers 109
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Customer experience tools and strategies: 2025 Predictions

Martech

Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai.

Customers 128