Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment.

GTM 108

GTM Drivers/motivators Legal Finance 108

Martech

JULY 15, 2024

PathFactory is a Canada-based content intelligence platform serving B2B go-to-market teams by building AI-powered content journeys based on real-time analysis of prospect behavior. Co-founded by Yoav Schwartz and Randy Frisch in 2012, Uberflip supports B2B marketers with content planning, curation, distribution and measurement.

B2B 109

B2B Launch Go To Market Start-ups 109

SaaStr

JULY 6, 2025

Customer Cohort Durability: 96% Gross Retention While everyone focuses on the 132% Net Dollar Retention, the 96% Gross Retention Rate for customers above $10K ARR is remarkable. In an era of software consolidation and budget scrutiny, Figma has achieved near-permanent customer status—once teams adopt it, they don’t leave.

Represent 102

Represent Education Growth Pipeline 102

Martech

JULY 30, 2024

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

X-functional 113

X-functional Territory Customer Relationship Management CRM 113

Sales Hacker

MAY 21, 2024

Daniel Zarick is the Co-Founder and CEO of Arrows, a collaborative customer onboarding tool built specifically for teams using HubSpot. 16:32 – The role of agencies and solutions partners in Arrows’ go-to-market approach. 21:09 – Leveraging content marketing to punch above your weight as a startup.

GTM 119

GTM Go To Market B2B Networking 119

Martech

OCTOBER 5, 2023

The Salesforce Winter 2024 release brings many enhancements designed to improve user experience and streamline business operations in content management, customer engagement and marketing strategy. This edition highlights enhancements in personalization, data optimization and the evolution of the Marketing Cloud.

Cross-sell 124

Cross-sell B2B User Experience Represent 124

SaaStr

NOVEMBER 3, 2024

The State of SaaS Go-to-Market with Theory Ventures General Partner Tomasz Tunguz #2. The State of SaaS Go-to-Market l Theory Ventures General Partner Tomasz Tunguz #2. State of the Cloud 2024: The Cloud AI Era with Bessemer Venture Partners #3. Top Posts: #1. The Cloud Bubble Lasted About 18 Months.

Go To Market 107

Go To Market Follow-up Customers Sales 107

Sales Hacker

SEPTEMBER 29, 2023

Based on an annual Gartner report on CMO spend for 2023, 71% said that they lack the budget to fully execute their strategies in 2023, predicting that it will remain as restrictive in 2024. This week we are peeling back the layers and digging into which marketing channels have been driving the strongest ROI.

GTM 126

GTM B2C Growth Territory 126

Sales Hacker

JANUARY 22, 2024

Max’s 2024 predictions, from topics like remote work to the mergers and acquisitions. The changing landscape of VC and go-to-market. 04:30) Predictions for remote work in 2024. (05:15) 16:15) The biggest winners of the AI revolution in 2024. (20:34) 04:30) Predictions for remote work in 2024. (05:15)

GTM 106

GTM Pipeline CRM B2B 106

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment.

GTM 98

GTM Drivers/motivators Legal Finance 98

Heinz Marketing

NOVEMBER 21, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing Whether you’re yet to explore AI or you’re an early adopter, welcome (again) to the AI future of B2B sales and marketing! Embracing Artificial Intelligence (AI) strategically is no longer an option—it’s a necessity.

B2B 122

B2B Strategize Clients Consult 122

Martech

DECEMBER 11, 2023

In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions and feelings and how to future-proof your brand strategy. Have you mapped the behaviors you want your customers to take across your marketing channels? What do you want your customers to do?

Represent 124

Represent Territory Campaign Strategize 124

SaaStr

JUNE 20, 2025

Prey Reality The AI Funding Explosion That Should Terrify SaaS Leaders Let’s start with the brutal math that should keep every SaaS CEO awake at night: $100 billion in venture capital went to AI startups in 2024 — an 80% increase from 2023 SaaS companies raised only $4.7 billion (two $6B rounds in 2024 alone) Sierra (Bret Taylor): $4.5

Government 113

Government Legal Engineering Growth 113

Martech

DECEMBER 3, 2024

“The state of B2B advertising” is the name of a recent report from ABM advertising, customer intelligence and data platform Demandbase. But what about the state of B2B marketing itself? On the contrary, that remains “a given for your go-to-market strategy,” as Hopping puts it.

B2B 120

B2B GTM Pipeline B2C 120

Sales Hacker

OCTOBER 15, 2024

Cliff is a recipient of the 2024 Modern Sales Leader award from HubSpot and a 2024Top 50 CRO to Watch by Pavilion. Discussed in this Episode: The power of community-led growth in driving customer acquisition and revenue. Predictions for the future of go-to-market, including the rise of micro-businesses and AI.

GTM 111

GTM Growth E-commerce Pipeline 111

Sales Hacker

SEPTEMBER 8, 2023

Share Where SaaS is and Where SaaS Will Be in 2024 This newsletter draws inspiration from one of our favorite talks at SaaStr from David Sacks’s (GP of Craft Ventures) with Jason Lemkin on Where SaaS is and Where SaaS will be in 2024. Hottest GTM job of the week: Head of Customer Success at Regrello , more details here.

GTM 117

GTM Launch Growth Networking 117

SaaStr

JUNE 25, 2025

Company Snapshot: Founded : January 2014 (11 years) Current ARR : $1.09B+ (Q1 FY2025) Growth Rate : 39% YoY ARR growth, 47% revenue growth NPS Score : 80 (exceptionally high for enterprise software) Net Revenue Retention : 133% (as of Jan 2024) Customers : 2,246 customers with $100K+ ARR contracts IPO : April 2024 on NYSE (RBRK) at $5.6B

Legal 98

Legal Cross-sell Government Engineering 98

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. Why customer experience is a competitive differentiator in vertical SaaS.

GTM 81

GTM Engineering Customers Cross-sell 81

Hubspot

DECEMBER 4, 2024

Table of Contents: Benefits of AI in Business Why Use AI in Business in 2024? AI makes customers happier. By personalizing experiences, providing instant support, and anticipating specific needs, AI significantly enhances customer satisfaction and, ultimately, secures customer loyalty. Why Use AI in Business in 2024?

Service 64

Service Manufacturing Prospecting Campaign 64

SaaStr

MARCH 18, 2025

What VCs Are Funding in AI Today The AI funding landscape has evolved rapidly in 2023-2024. Project Selection: Where Enterprises Go Wrong Many companies stumble by deploying AI in high-risk, customer-facing applications first (like chatbots). Potential customers express enthusiasm for AI without actual buying intent.

Growth 68

Growth Government Customers Healthcare 68

Highspot

FEBRUARY 1, 2024

In 2023, we spent lots of time listening to our customers, from our customer advisory board to the thousands of 1:1 conversations we have every day within our Customer Success teams. Simultaneously, we anchored on a key principle in our approach – make every customer successful. in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. Why customer experience is a competitive differentiator in vertical SaaS.

GTM 68

GTM Engineering Customers Cross-sell 68

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. The TL;DR: Sales role hiring is rebounding in 2024 after a difficult 2023. to 2 years). We’ll see how this sticks through to 2025.

GTM 122

GTM Sales Growth Represent 122

SaaStr

MARCH 5, 2025

Codium is one of the fastest-growing startups in the AI coding assistant space, having scaled its go-to-market team from 3 to 75 in just under a year. Hypergrowth Requires Aggressive but Smart Hiring: Codium scaled from 3 to 75 go-to-market hires in under a year, an astonishing pace for any startup. Their strategy?

Territory 68

Territory Drivers/motivators Quota Pipeline 68

Sales Hacker

OCTOBER 18, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Vanta Your deal is almost closed, and all that’s left is the security review.

GTM 102

GTM E-commerce Real Estate Networking 102

SaaStr

JUNE 23, 2025

By early 2024, every serious B2B company had access to the same foundational AI capabilities through APIs that cost pennies on the dollar. Even if your existing customers aren’t leaving. The 18-Month “Let’s See” Window Has Closed Let’s be brutally honest about the timeline here. ChatGPT launched in November 2022.

Product 64

Product Engineering Launch Growth 64

SaaStr

FEBRUARY 25, 2024

SaaStr 725: Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth Partners   2. SaaStr 726: How to Build Out Your SDR Function in 2024 with Sam Blond, Partner at Founders Fund   3. Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan 2.

Growth 107

Growth Go To Market Product Customers 107

Highspot

DECEMBER 11, 2024

Highspot also announced that it now supports customers running Highspot AI features on customers dedicated Microsoft Azure OpenAI Service environments to meet enterprise security and compliance requirements.

GTM 52

GTM Go To Market CRM Service 52

SaaStr

FEBRUARY 18, 2024

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 11 Things That Set The Best Sales Teams Apart From The Rest 7 Things to Do When You’re Struggling Bringing Product-Led and Sales-Led Growth Together with Zapier 2024 Is The Year to Think About Buying Someone. Or Merging. At Least Think About It.

Pitch 111

Pitch Growth Go To Market Product 111

Sales Hacker

DECEMBER 15, 2023

The adoption of an ecosystem-led approach to growth is integrating into the go-to-market environment as an entire motion. Today, we’ll look at how ecosystem-led growth specifically manifests in marketing. ELM “In The Wild”: Marketing with this ecosystem-led approach has been snowballing with momentum. The tracks are laid.

GTM 120

GTM Growth Campaign B2B 120

SaaStr

MARCH 3, 2024

The Advice That Stings is The Advice You Want to Hear How to Double Your SaaS Magic Number and Increase Efficiency Small Deals at Large Customers. SaaStr 726: How to Build Out Your SDR Function in 2024 with Sam Blond, Partner at Founders Fund   2. And 100% At Risk. Updated) Top Podcasts This Week: 1.

Technique 107

Technique Go To Market Price Growth 107

Highspot

JULY 18, 2024

But while expectations mount, our survey of nearly 400 go-to-market professionals found that the majority (65%) of reps are only somewhat effective at consistently executing and achieving their sales goals. TIP: Infuse AI into your go-to-market efforts to power efficiencies in your organization. higher engagement.

Objectives and Key Results 52

Objectives and Key Results Quota Go To Market Strategize 52

Highspot

AUGUST 27, 2024

27, 2024 — Highspot , the only unified sales enablement platform that provides a system of record for go-to-market initiatives, today announced it has been named a Leader by Forrester Research in The Forrester Wave : Revenue Enablement Platforms, Q3 2024 report. To learn more about Highspot, request a demo.

Customers 52

Customers Go To Market Growth Sell 52

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy? Who is on the GTM Team?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Sales Hacker

JANUARY 5, 2024

2024, we’re officially here. Effort How much time and resources does it take for a customer to get started using your product? For example, if customers need to hand over the keys to any of their core systems, this is a high-risk move for them. On the strategic side, 2024 predictions have been flowing for the past two weeks.

Product 123

Product GTM Sales CRM 123

Hubspot

APRIL 1, 2024

It means sales and go-to-market motions are going to have to evolve. Marketing is going to have to evolve, too, but that's a whole other topic.) They have access to a wealth of information online, from product reviews and customer feedback to detailed product specifications and pricing information.

Cross-sell 80

Cross-sell CRM Referrals Up-sell 80

SaaStr

NOVEMBER 26, 2023

ARR On Average Per SaaSomomics Pilot: 57% of Venture Startups Will Need to Raise More In 2024 5 Ways To Leverage AI in Tech with Freshworks Top Podcasts This Week: 1. Who Will Win the Go-To-Market AI Race? What the Future of SaaS Holds for 2024 with David Sacks, Founder & General Partner, Craft Ventures 4.

Pitch 106

Pitch Strategize Growth Go To Market 106