Sales Hacker

JULY 1, 2025

They work with startups and scaling businesses to help take HR off your plate, so you can stay focused on building product, growing revenue, and hiring great people – the go-to-market engine. This episode explores how to apply product thinking to Go-To-Market. at an earlier stage, you just have to take big swings.

GTM 78

GTM Growth Sell X-functional 78

Sales Hacker

JANUARY 14, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube There’s a ton of talk about what isn’t working today in go-to-market. In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today.

GTM 107

GTM Growth B2B Pipeline 107

Sales Hacker

MAY 7, 2025

Tactical tips for early-stage startups on aligning go-to-market motion with product-market fit. Pursuit – best in breed recruiting firm specialized in sales and marketing roles The best talent isnt actively job hunting. Pursuit helps companies hire elite go-to-market talent on a non-retainer basis.

GTM 83

GTM Engineering Customers Cross-sell 83

Sales Hacker

MAY 7, 2025

Tactical tips for early-stage startups on aligning go-to-market motion with product-market fit. Pursuit – best in breed recruiting firm specialized in sales and marketing roles The best talent isnt actively job hunting. Pursuit helps companies hire elite go-to-market talent on a non-retainer basis.

GTM 70

GTM Engineering Customers Cross-sell 70

Highspot

OCTOBER 23, 2024

In a sales environment where 72 percent of salespeople don’t expect to make quota , businesses worldwide must improve the efficiency and effectiveness of the GTM initiatives that bring their products and services to market, including retention, cross-selling, product launches, sales methodology adoption, and more.

GTM 52

GTM Launch Cross-sell Quota 52

Hubspot

APRIL 23, 2025

Youve done it: You took an idea, built it into a thriving business, and now youre ready to sell. Youre in the right place if you find yourself asking, How do I sell my business? Entrepreneurs choose to sell their businesses for many reasons, ranging from retirement and health problems to co-founder conflict and just plain boredom.

Sell 48

Sell Legal Negotiate Non-Profits 48

SaaStr

JUNE 9, 2025

The Death of Volume-Based Go-to-Market One of the most striking insights from Rangan was how AI is forcing a complete rethink of traditional B2B sales metrics: “We’ve gotten used to in the old playbook, increase the volume of leads, increase the amount of pipeline, increase everything. Wiz is all partners.

B2B 74

B2B Up-sell Conversion Engineering 74

SaaStr

JUNE 25, 2025

Company Snapshot: Founded : January 2014 (11 years) Current ARR : $1.09B+ (Q1 FY2025) Growth Rate : 39% YoY ARR growth, 47% revenue growth NPS Score : 80 (exceptionally high for enterprise software) Net Revenue Retention : 133% (as of Jan 2024) Customers : 2,246 customers with $100K+ ARR contracts IPO : April 2024 on NYSE (RBRK) at $5.6B

Legal 102

Legal Cross-sell Government Engineering 102

SaaStr

MARCH 18, 2025

What VCs Are Funding in AI Today The AI funding landscape has evolved rapidly in 2023-2024. If 2023 was the “year of the demo,” 2024 should be the “year of production” – but most companies are still struggling to deploy AI successfully. This creates both challenges and opportunities for founders.

Growth 75

Growth Government Customers Healthcare 75

Sales Hacker

OCTOBER 15, 2024

Cliff is a recipient of the 2024 Modern Sales Leader award from HubSpot and a 2024Top 50 CRO to Watch by Pavilion. Lessons learned from growing and selling a bootstrapped services business. Predictions for the future of go-to-market, including the rise of micro-businesses and AI.

GTM 112

GTM Growth E-commerce Pipeline 112

Sales Hacker

OCTOBER 18, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Indigo is the market’s first AI-powered home transaction platform. Link to slides.

GTM 104

GTM E-commerce Real Estate Networking 104

SaaStr

APRIL 8, 2025

2024 needs to be the year of production deployment. Go-to-Market Strategies That Actually Work The PLG Motion in AI Product-led growth isn’t dead in AI – it’s evolving. 2024 is about getting real deployments. The days of selling AI on potential are ending. We can do it in X time for Y cost.”

X-functional 79

X-functional Healthcare Government Networking 79

Sales Hacker

DECEMBER 31, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube To wrap up 2024, we’ve got a spicy episode! Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. [00:01:00]

GTM 105

GTM B2B Growth Start-ups 105

Sales Hacker

DECEMBER 6, 2024

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Special thanks to Jason Saltzman and Live Data Technologies for sharing access to real-time job change data for over 88 million professionals, revealing critical trends across customer success and go-to-market teams.

GTM 107

GTM Customers Non-Profits Growth 107

Sales Hacker

APRIL 18, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. In 2024, Sydney Sloan (CMO of G2, former CMO at Salesloft and Drata) noticed something strange. Jobs-to-be-done format : Structure content to match what the user is trying to solve, not what youre trying to sell.

GTM 92

GTM Click Through Rate B2B Trust 92

Martech

OCTOBER 5, 2023

The Salesforce Winter 2024 release brings many enhancements designed to improve user experience and streamline business operations in content management, customer engagement and marketing strategy. This edition highlights enhancements in personalization, data optimization and the evolution of the Marketing Cloud. Get MarTech!

Cross-sell 125

Cross-sell B2B User Experience Represent 125

Sales Hacker

SEPTEMBER 29, 2023

Based on an annual Gartner report on CMO spend for 2023, 71% said that they lack the budget to fully execute their strategies in 2023, predicting that it will remain as restrictive in 2024. The post Where to Allocate Marketing Budgets in 2023/2024 appeared first on GTMnow. Have a fantastic weekend.

GTM 127

GTM B2C Growth Territory 127

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. The TL;DR: Sales role hiring is rebounding in 2024 after a difficult 2023. to 2 years). We’ll see how this sticks through to 2025.

GTM 122

GTM Sales Growth Represent 122

Highspot

JULY 18, 2024

But while expectations mount, our survey of nearly 400 go-to-market professionals found that the majority (65%) of reps are only somewhat effective at consistently executing and achieving their sales goals. By infusing AI into your workflows, your sellers save valuable time and can get back to doing what they do best: selling.

Objectives and Key Results 52

Objectives and Key Results Quota Go To Market Strategize 52

Hubspot

APRIL 1, 2024

It means sales and go-to-market motions are going to have to evolve. Marketing is going to have to evolve, too, but that's a whole other topic.) Fewer prospects are going to just hit your lead form in 2024. You don’t need new leads to upsells or cross-selling to your existing customers.

Cross-sell 80

Cross-sell CRM Referrals Up-sell 80

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy? Who is on the GTM Team?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Just between 2023 and 2024, the field grew by 28%. AI is here, and it’s transforming how we sell. Check out Attention.

GTM 114

GTM Sales Pipeline Growth 114

SaaStr

JULY 18, 2023

And how it really scaled to $700m+ ARR selling in large part to tiny SMBs. David & Jason: SaaS in 2024 with Craft Ventures Founder David Sacks and Jason Lemkin David Sacks and Jason take the stage together to do a deep dive on just where SaaS is right now. Will a wave of IPOs in 2024 bail everyone out? Is it all about AI?

GTM 98

GTM Growth Go To Market Conversion 98

Iannarino

MARCH 24, 2024

Once they decide how they are going to market (GTM), this will require selling according to the limits of your company’s model. Every company must have a model they believe allows them to win clients. There are two primary models that sales organizations pursue to acquire the clients they intend to.

GTM 167

GTM Clients Go To Market Sell 167

Sales Hacker

DECEMBER 8, 2023

Rather, how you go-to-market is a significant determinant of success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. We’re not going anywhere though. The greatest technology does not always win.

Launch 124

Launch Product GTM Technology 124

Highspot

AUGUST 27, 2024

27, 2024 — Highspot , the only unified sales enablement platform that provides a system of record for go-to-market initiatives, today announced it has been named a Leader by Forrester Research in The Forrester Wave : Revenue Enablement Platforms, Q3 2024 report.

Customers 52

Customers Go To Market Growth Sell 52

Martech

JUNE 3, 2024

Software market growth: Taking a horizontal vs. vertical focus A vertical software company offers solutions tailored to specific markets, such as plumbers, auto dealerships or food distributors. Examples include ProCore, which sells software for construction management and AppFolio, which sells software for apartment management.

Growth 134

Growth Pharmaceutical B2C Construction 134

SaaStr

SEPTEMBER 8, 2024

And we’ll have 200+ sessions like this at 2024 SaaStr Annual, Sep 10-12 in SF Bay!! Are you selling a product in a well defined category with other direct competitors? Make sure you know how your customers buy and tailor your go to market strategy and messaging to that. Clearly understand how your customer buys.

Non-Profits 128

Non-Profits Price Contract Start-ups 128

SaaStr

FEBRUARY 13, 2024

Sam Blond, Partner at Founders Fund and host of SaaStr’s CRO Confidential shares his advice for building an SDR function in 2024 based on his experience as CRO at Brex. The champagne email is exponentially higher than buying the product the company is selling. If you send something of value, that stands out.

E-commerce 73

E-commerce Networking A/B testing Closing 73

Martech

FEBRUARY 5, 2024

The next item on many B2B marketing budgets is cost-per-lead (CPL) activation, popularly known as lead gen and often conducted via content syndication. and they are all super spammy feeling,” said Eric Dates, a veteran B2B marketer and a MarTech contributor. Get MarTech! In your inbox. Business email address Subscribe Processing.

B2B 118

B2B Healthcare Commission Campaign 118

Sales Hacker

SEPTEMBER 27, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. This is no longer news to go-to-market leaders. Product : Apollo.

GTM 110

GTM Strategize Launch Pipeline 110

SaaStr

DECEMBER 17, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Knowing — and Sharing — Your Zero Cash Date (Updated) Salesforce: Your Job’s at Risk If You Sell Less Than $400k a Year The Top 3 Things CROs Are Quietly Talking About These Days 2023 Was The Year of Hiding Inside the Base.

Pitch 70

Pitch Up-sell Go To Market Sell 70

SaaStr

MAY 16, 2022

With over four million new “Salesforce economy” jobs expected by 2024, knowing how to anticipate and avoid these obstacles could make all the difference in a product’s success. Those early days are a classic example of having launched an application before developing a proper go-to-market strategy.

GTM 98

GTM Pipeline Strategize Represent 98

PandaDoc

MAY 13, 2024

Inside sales For agents who engage in remote selling; on the phone, via video call, social media, or email. Training focuses on winning the trust of customers and providing an effective sell. Looks at the best tactics for increasing LTV, such as consultative selling (an approach that focuses on building relationships with customers).

Objectives and Key Results 52

Objectives and Key Results Cross-sell Legal Sales 52

Highspot

SEPTEMBER 4, 2024

We were cited for our ability “to deliver a unified content management and learning and development platform with impressive results” and were named a Leader by Forrester Research in The Forrester Wave : Revenue Enablement Platforms, Q3 2024. We’re going beyond what’s been possible in enablement until now.

GTM 52

GTM Launch Sales Technology 52

Sales Hacker

FEBRUARY 9, 2024

If it does, a little alarm bell should go off in your head because it means you may no longer be doing customer discovery – you’re actually selling. More for your eyeballs: Pavilion published their list of 50 CEOs to watch in 2024. During interviews, it’s easy for disappointment to creep in at this stage.

GTM 75

GTM Real Estate Launch Contact 75

SaaStr

JANUARY 3, 2024

Especially as you then try to move into the mid and upper markets, security becomes table stakes for the buying committee. Shrav added that if you want to close bigger deals, not just Enterprise, but mid-market and SMB as well, that the moment you’re ready to Go-To-Market, you need to become compliant.

Territory 62

Territory Closing Service Product 62