Martech
OCTOBER 8, 2024
The insights come from a new Pipeline360 report, “The H2 2024 state of B2B pipeline growth” based on a survey of 500 B2B marketers in the U.S. The post 50% of B2B marketers won’t reach 2024 goals appeared first on MarTech. Top B2B challenges. The full report is here (registration required). Processing.
Martech
OCTOBER 1, 2024
year-over-year growth. These discounting patterns are driving material changes in shopping behavior, with certain consumers now trading up to goods that were previously higher-priced and propelling growth for U.S. Here’s the full breakdown of when consumers spend by income level: Image: Klaviyo’s 2024 Consumer Spending Report.
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Martech
AUGUST 14, 2024
This was a refreshing change from the air of pessimism that settled over the entire email marketplace in 2024. Holiday 2024: Competing with an election messaging blitz Thanksgiving to Christmas is the email Super Bowl, and you’re in the fourth quarter with the clock running out. Expand your team. Increase your bandwidth.
Martech
AUGUST 15, 2024
While revenue growth is prime currency, there’s a deeper truth. That’s the “secret” for sustainable growth, not a fleeting sales spike. While finance sees marketing’s greatest impact on revenue growth, sales values its ability to deliver leads. Accelerate revenue growth.
Speaker: Jamie Bernard
By connecting your product’s journey with the company’s financial success, you’ll ensure that every feature, release, and innovation contributes to the bottom line, driving both customer satisfaction and business growth. In this webinar, we'll highlight the critical importance of business and financial acumen in product management.
Sales Gravy
OCTOBER 17, 2024
With economic uncertainty on the horizon, many companies are coming out of some of their most successful years but now face challenges in maintaining growth. Guiding Sales Teams Through Tough Times As companies face economic headwinds, staying active, increasing knowledge, and adapting behaviors will be essential for continued growth.
Martech
DECEMBER 3, 2024
Cyber Monday 2024 was the biggest online shopping day of all time, bringing in $13.3 Cyber Monday was a day for splurge purchases with luxury handbags and apparel categories seeing incredible growth,” said Caila Schwartz, Salesforce’s director of consumer insights. And the strategy works. billion in U.S. billion and was up 7.3%
Speaker: Evelyn Chou
You’ll discover how successful companies align BI capabilities with their growth strategies and learn what to look for when it comes to user adoption and implementation. 📅 November 7, 2024 at 11:00 am PT, 2:00 pm ET, 7:00 pm GMT Use this publication’s webinars to earn professional development hours! Register to save your seat!
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
We’ll explore how brands can integrate a modern commerce solution within their existing infrastructure to move faster, adapt to market changes, and fuel long-term growth without the risks of a full migration. ⚠️ Modernization Mistakes to Avoid: Why waiting to modernize could limit growth—and how to navigate change effectively.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software. How is AI changing workflows and driving functionality?
Speaker: Jason Tanner
While growth of software-enabled solutions generates momentum, growth alone is not enough to ensure sustainability. June 20, 2024 at 11:00 am PT, 2:00 pm ET, 7:00 pm GMT Use Product Management Today’s webinars to earn professional development hours!
Speaker: Jennifer Wright and Nick Barron
Key Objectives: 🛠 Operational Efficiency: Discover how to optimize processes to better support customer experiences and drive growth. 📅 October 15, 2024 at 9:30am PT, 12:30pm ET, 5:30pm GT The future of retail is closer than you think - 2025 will be here before you know it.
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