Martech

NOVEMBER 21, 2024

Our company is spending a bit more than a billion dollars in 2024 on our go-to-market. It’s a C-suite perspective that’s not limited to GTM. Dig deeper: What are marketers’ investment priorities as 2024 winds down? Some substantial part of that number is necessary. They talk about other functions in much the same way.

GTM 109

GTM Drivers/motivators Legal Finance 109

SaaStr

OCTOBER 1, 2024

Each of these companies had different GTM motions. Obviously, this can differ significantly by segment and the GTM motion for each segment. The post How to Build Pipeline and GTM Alignment in 2024 with Datadog’s CMO Sara Varni appeared first on SaaStr. They had a healthy self-service motion, but growth was flattening.

GTM 118

GTM Pipeline Drivers/motivators Growth 118

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customers 145

Customers Retail GTM B2B 145

Martech

NOVEMBER 21, 2024

Our company is spending a bit more than a billion dollars in 2024 on our go-to-market. It’s a C-suite perspective that’s not limited to GTM. Dig deeper: What are marketers’ investment priorities as 2024 winds down? Some substantial part of that number is necessary. They talk about other functions in much the same way.

GTM 98

GTM Drivers/motivators Legal Finance 98

Martech

OCTOBER 22, 2024

About 50% of marketers prioritize lead generation in their campaigns and 65% cite generating traffic and leads as their biggest marketing challenge, per HubSpot’s 2024 State of Marketing Report. Dig deeper: A scoring model your GTM team will fall in love with 3.

Cross-sell 123

Cross-sell Lead generation GTM Territory 123

Sales Hacker

SEPTEMBER 29, 2023

Based on an annual Gartner report on CMO spend for 2023, 71% said that they lack the budget to fully execute their strategies in 2023, predicting that it will remain as restrictive in 2024. Thanks for reading The GTM Newsletter! Hottest GTM job of the week: Founding Account Manager at Tavus , more details here.

GTM 129

GTM B2C Growth Territory 129

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

GTM 134

GTM Market share Growth Technology 134

SaaStr

AUGUST 26, 2024

We’re so close now to the 2024 SaaStr Annual!! And one our top requests for 2024 was to add additional ways to network at this year’s Annual. The post 5+ New Ways to Network at SaaStr Annual 2024: Sept 10-12 appeared first on SaaStr. The 10th Annual!! We get it :)!

Networking 119

Networking GTM X-functional Finance 119

Sales Hacker

MAY 21, 2024

Referenced: The Happy Customer Festival on June 4, 2024. The GTM Podcast Features conversations with well-known tech executive, VC, and founders – the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. It’s flexible, scalable ABM built for you.

GTM 123

GTM Go To Market B2B Networking 123

Sales Hacker

SEPTEMBER 8, 2023

Thanks for reading The GTM Newsletter! Share Where SaaS is and Where SaaS Will Be in 2024 This newsletter draws inspiration from one of our favorite talks at SaaStr from David Sacks’s (GP of Craft Ventures) with Jason Lemkin on Where SaaS is and Where SaaS will be in 2024. See more top GTM jobs here.

GTM 121

GTM Launch Growth Networking 121

SaaStr

JANUARY 12, 2024

Now, in 2024, we’re in the age of efficiencies, and we’re rethinking whether we should put more people on it or tolerate more churn and issues because we want to be cash flow positive. Now, it’s time to dive into the top five predictions for the future of customer success in 2024. Let’s dive in.

Customers 129

Customers GTM Growth Clients 129

Martech

AUGUST 13, 2024

That’s the view of Heather Blank, SVP GTM strategy and partnerships at Iterable. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! And you can quote me.” ” In the next article in this series: What the composability revolution means for the martech stack itself. Processing.

Customers 120

Customers GTM Launch Campaign 120

SaaStr

JULY 11, 2024

To close out SaaStr Europa 2024, Jason Lemkin, SaaStr CEO and Founder took the stage to answer the audience’s most burning questions. Let’s find out what people are asking in H2 2024. Can Early-Stage Startups Run PLG and Enterprise GTM Motions at the Same Time? Not everyone loves meeting customers.

GTM 116

GTM Growth Closing Start-ups 116

Sales Hacker

SEPTEMBER 24, 2024

He launched RB2B in March of 2024 to help SaaS companies identify anonymous website visitors and see their LinkedIn profiles in Slack for free! The post GTM 114: Audience-First GTM, Fueling Startup Growth via LinkedIn with Adam Robinson appeared first on GTMnow. Adam lives in Austin, TX with his wife Helen and daughter Emma.

GTM 78

GTM Growth Launch B2B 78

SaaStr

MARCH 20, 2024

At SaaStr Miami, former Founder’s Fund Partner and CRO of Brex Sam Blond — host of the SaaStr CRO Confidential Podcast — sat down with SaaStr CEO and founder Jason Lemkin for a fireside chat about finding success as a SaaS company in 2024. What works well from the classic playbook in 2024, and what should we walk back or modify?

Quota 122

Quota Finance Drivers/motivators Growth 122

SaaStr

DECEMBER 6, 2023

SaaStr founder and CEO Jason Lemkin chats with Box CEO and Co-Founder Aaron Levie to talk about what’s new at Box, SaaS fatigue, hiring a new COO, operating margins and efficiency, the future of AI, and what to expect for 2024. The future of Box and SaaS in 2024: As always, Box is focused on being as interoperable as possible.

X-functional 116

X-functional Non-Profits GTM Price 116

Sales Hacker

JANUARY 5, 2024

2024, we’re officially here. There is room for combinations in different parts of your GTM motion. On the strategic side, 2024 predictions have been flowing for the past two weeks. Here are a few of our favorites at GTMfund: Max Altschuler (General Partner at GTMfund): “2024 will be a huge year for M&A.

Product 126

Product GTM Sales CRM 126

Sales Hacker

DECEMBER 15, 2023

How this impacts marketing specifically What this means: Ecosystem-led marketing is defined as “a strategy in which two or more companies collaborate on GTM motions using second-party data to generate leads and create highly targeted, personalized, and effective customer experiences. That’s it, that’s all. Final push of the year!

GTM 123

GTM Growth Campaign B2B 123

Search Engine Land

AUGUST 6, 2024

I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. Then, you would: Create a proxy metric in GTM. Bring the proxy metric into Google Ads, hardcode the nominal value, and collect data for 2-4 weeks.

Technique 74

Technique SQL GTM Campaign 74

Search Engine Land

MARCH 1, 2023

Thankfully, Google Tag Manager (GTM) can ease the process of setting up GA4 on your site and reduce the dependency on needing to customize code. This article will show you how to deploy the basic GA4 tracking code through GTM, along with how to create custom events for more comprehensive data.

GTM 128

GTM Start-ups Conversion Engineering 128

Sales Hacker

NOVEMBER 10, 2023

With the end of the year fast-approaching, two inevitable events emerge on the horizon: The dawn of a new calendar year (hello 2024!). This is something that strong operators such as Farlan Dowell (GTM / Sales Coach / Advisor) suggest. GTM Total Compensation and Rewards Manager at Vanta – more details here.

GTM 124

GTM Intrinsic Customers Contract 124

Sales Hacker

SEPTEMBER 13, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. More for your eyeballs How to build more pipeline in 2024: tactical ideas from revenue leaders at Carta, G2, Jellyfish, Miro and more. Well, Operator.ai

GTM 119

GTM Pipeline Finance Growth 119

Martech

JUNE 10, 2024

Improving data quality is the top priority of B2B marketers wanting to upgrade their go-to-market (GTM) strategies, according to a study from Ascend2 and Anteriad. Two-thirds (66%) of B2B and B2B2C marketers surveyed cited improving data quality among their top three priorities for improving their GTM strategy.

B2B 98

B2B GTM Niche Represent 98

Iannarino

MARCH 24, 2024

Once they decide how they are going to market (GTM), this will require selling according to the limits of your company’s model. Every company must have a model they believe allows them to win clients. There are two primary models that sales organizations pursue to acquire the clients they intend to.

GTM 172

GTM Clients Go To Market Sell 172

SaaStr

MAY 25, 2024

A couple of months ago, someone in their Discord channel asked a question, and someone else referred them to a blog post written nine years ago that was relevant in 2024. They’ll be a great asset as you model GTM motions. Lesson #5: Understanding Early-Stage vs. Mature GTM Motions This was one of the biggest mistakes Cloudinary made.

Growth 126

Growth GTM Product Consult 126

SaaStr

JUNE 19, 2024

Pricing AI Service-as-Software with Ununsual VC Sandhya Hegde, General Partner @ Unusual VC “Enterprise adoption of generative AI has hit an inflection point in 2024 with many successful tools productizing parts of professional services. Nikhil Triveldi from Footwork VC to share how Nvidia’s GTM and sales strategies.

GTM 122

GTM Cross-sell Finance Price 122

Sales Hacker

SEPTEMBER 27, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. GTM 114: Audience-First GTM, Fueling Startup Growth via LinkedIn with Adam Robinson Adam Robinson is the Founder/CEO of Retention.com and RB2B.

GTM 112

GTM Strategize Launch Pipeline 112

SaaStr

JANUARY 30, 2024

But there’s a trend I want to highlight now that we’ll see all across 2024. In 2024, it’s time to be honest, and get past crisis mode. It took remaking the management team, changing the GTM, and rebooting the product dramatically. So we try to be positive on SaaStr — that’s what helps the most. It’s the “NRR Zombie”.

GTM 120

GTM Finance Growth Gaming 120

Sales Hacker

JANUARY 12, 2024

As Arlen Plaister (GTM Operator & Advisor) explains, “Seller authenticity comes through most clearly at the point of sale. He oversaw all things GTM there, including G&A and Product. We’ve been doing 2024 planning and in short – I’m excited. That’s it, that’s all. Big things ahead. Enjoy your weekend!

Sell 122

Sell GTM Sales Up-sell 122

Sales Hacker

JANUARY 27, 2024

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. Acceleration and accessibility were the primary motivations for me and its been a game changer.”

GTM 121

GTM Niche CRM Account management 121

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Just between 2023 and 2024, the field grew by 28%. increase in new technologies between 2023 and 2024 alone.

GTM 116

GTM Sales Pipeline Growth 116

Sales Hacker

DECEMBER 8, 2023

Subscribe now More for your eyeballs: TechCrunch released an article detailing the most important metrics for SaaS funding in 2024. For example, updates on more customers using the product. Spoiler alert: The predictability of a startup’s viability and success goes deeper than total addressable market (TAM) — way deeper.

Launch 126

Launch Product GTM Technology 126

Sales Hacker

NOVEMBER 3, 2023

Feeling energized and inspired coming out of these dinners, each of which had 30-40 GTM leaders. Rollfi released some important definitions and the most common terms that everyone should know for 2024. Hottest GTM jobs of the week: Growth Marketing Manager at Spekit – more details here. See more top GTM jobs here.

GTM 119

GTM Represent Growth CRM 119

SaaStr

OCTOBER 29, 2023

What SaaStr CEO and Founder Jason Lemkin Really Thinks About AI, Sales & Lead Gen In 2024 3. Live Workshop Wednesday: The GTM Models We Used at Divvy To Go From 0 to a $2.5B The Chat GPT Growth Story: How AI is Changing the Way We Work with OpenAI’s Head of Sales 4.

GTM 111

GTM Pitch Growth Sales 111

SaaStr

DECEMBER 20, 2023

So what they did is shift their PR team to position articles with Forbes or Fortune where they market what they’re doing with an Enterprise customer and how they modernized their GTM with ZoomInfo. Just how are they doing that since these two motions are in complete opposition? Is it Cheaper or Better to go PLG?

GTM 126

GTM Growth Start-ups Clients 126

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. 2023 ︎ The post Taking our customers’ success to new heights in 2024 appeared first on Highspot.

Customers 64

Customers GTM Account management Government 64

Highspot

JULY 3, 2024

Check out the Guide to AI in Sales Enablement and Its Impact in 2024. The post How AI Unlocks a Competitive Advantage in Increasing GTM Performance appeared first on Highspot. Integrating and investing in these tools will allow leaders to see visible, meaningful results while other organizations flounder to stay afloat.

GTM 59

GTM Growth Pipeline Meeting 59