Martech

NOVEMBER 21, 2024

Our company is spending a bit more than a billion dollars in 2024 on our go-to-market. It’s a C-suite perspective that’s not limited to GTM. Dig deeper: What are marketers’ investment priorities as 2024 winds down? Processing. Some substantial part of that number is necessary. That would be bad.

GTM 110

GTM Drivers/motivators Legal Finance 110

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Dig deeper: A scoring model your GTM team will fall in love with 3. Processing. Conversely, lower points should be given to leads outside your service area.

Cross-sell 124

Cross-sell Lead generation GTM Territory 124

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. The TL;DR: Sales role hiring is rebounding in 2024 after a difficult 2023. to 2 years). We’ll see how this sticks through to 2025.

GTM 121

GTM Sales Growth Represent 121

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. The importance of cross-functional stream teams for accelerating GTM initiatives.

GTM 67

GTM Engineering Customers Cross-sell 67

SaaStr

DECEMBER 5, 2024

T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less. 81% of sales teams are either experimenting with or have fully implemented AI ( Source: *Salesforce’s July 2024 “State of Sales” Report.) The promise of AI.

Cold Call 108

Cold Call GTM Follow-up Technology 108

Martech

NOVEMBER 21, 2024

Our company is spending a bit more than a billion dollars in 2024 on our go-to-market. It’s a C-suite perspective that’s not limited to GTM. Dig deeper: What are marketers’ investment priorities as 2024 winds down? Processing. Some substantial part of that number is necessary. That would be bad.

GTM 100

GTM Drivers/motivators Legal Finance 100

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customers 145

Customers Retail GTM B2B 145

Martech

DECEMBER 3, 2024

Hopping had recently attended an event hosted by GTM Partners (where Vajre is now CEO). One of the slides shown read: “Is GTM the new ABM?” “We’ve talked about account-based GTM [at Demandbase],” said Hopping. “Really I think it’s all about the automation and efficiency and insights of GTM.

B2B 122

B2B GTM Pipeline B2C 122

Highspot

OCTOBER 23, 2024

Highspot also announced new capabilities for its generative artificial intelligence (AI) digital assistant, Highspot Copilot, which help sellers and sales managers successfully execute GTM initiatives through personalized coaching recommendations, skill and competency assessments, and learning reinforcement at every stage in the revenue lifecycle.

GTM 52

GTM Launch Cross-sell Quota 52

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

GTM 134

GTM Market share Growth Technology 134

Martech

AUGUST 13, 2024

That’s the view of Heather Blank, SVP GTM strategy and partnerships at Iterable. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Processing. ” In the next article in this series: What the composability revolution means for the martech stack itself.

Customers 121

Customers GTM Launch Campaign 121

Sales Hacker

SEPTEMBER 8, 2023

Thanks for reading The GTM Newsletter! Share Where SaaS is and Where SaaS Will Be in 2024 This newsletter draws inspiration from one of our favorite talks at SaaStr from David Sacks’s (GP of Craft Ventures) with Jason Lemkin on Where SaaS is and Where SaaS will be in 2024. See more top GTM jobs here.

GTM 116

GTM Launch Growth Networking 116

Sales Hacker

MAY 21, 2024

Referenced: The Happy Customer Festival on June 4, 2024. The GTM Podcast Features conversations with well-known tech executive, VC, and founders – the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. It’s flexible, scalable ABM built for you.

GTM 118

GTM Go To Market B2B Networking 118

SaaStr

JANUARY 12, 2024

Now, in 2024, we’re in the age of efficiencies, and we’re rethinking whether we should put more people on it or tolerate more churn and issues because we want to be cash flow positive. Now, it’s time to dive into the top five predictions for the future of customer success in 2024. Let’s dive in.

Customers 127

Customers GTM Growth Clients 127

SaaStr

JULY 11, 2024

To close out SaaStr Europa 2024, Jason Lemkin, SaaStr CEO and Founder took the stage to answer the audience’s most burning questions. Let’s find out what people are asking in H2 2024. Can Early-Stage Startups Run PLG and Enterprise GTM Motions at the Same Time? Don’t play any games or artificially constrain the process.

GTM 112

GTM Growth Start-ups Closing 112

SaaStr

MARCH 20, 2024

At SaaStr Miami, former Founder’s Fund Partner and CRO of Brex Sam Blond — host of the SaaStr CRO Confidential Podcast — sat down with SaaStr CEO and founder Jason Lemkin for a fireside chat about finding success as a SaaS company in 2024. What works well from the classic playbook in 2024, and what should we walk back or modify?

Quota 119

Quota Finance Drivers/motivators Growth 119

Martech

FEBRUARY 10, 2025

Since late 2024, a wave of consolidation swept over independent CDP vendors, with Rokt buying mParticle , Contentstack acquiring Lytics and Uniphore picking up ActionIQ. It says: Signals Gateway is a product within your own cloud instance that collects, processes and transmits advertisers’ first-party data to their desired destinations.

Launch 98

Launch GTM Trust Process 98

Search Engine Land

AUGUST 6, 2024

I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. Processing. Then, you would: Create a proxy metric in GTM. Business email address Sign me up! See terms.

Technique 74

Technique SQL GTM Campaign 74

Sales Hacker

JANUARY 5, 2024

2024, we’re officially here. There is room for combinations in different parts of your GTM motion. People are generally going to want to talk to somebody before they go through that process to understand all the different factors there. On the strategic side, 2024 predictions have been flowing for the past two weeks.

Product 122

Product GTM Sales CRM 122

Search Engine Land

MARCH 1, 2023

However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics platform, using a dramatically different interface and walking through a new setup process. GTM makes setting up this tag as simple as a few clicks and pasting in an account ID. How to set up the main GA4 code The gtag.js

GTM 128

GTM Start-ups Conversion Engineering 128

Sales Hacker

DECEMBER 15, 2023

How this impacts marketing specifically What this means: Ecosystem-led marketing is defined as “a strategy in which two or more companies collaborate on GTM motions using second-party data to generate leads and create highly targeted, personalized, and effective customer experiences. That’s it, that’s all. Final push of the year!

GTM 118

GTM Growth Campaign B2B 118

Sales Hacker

NOVEMBER 10, 2023

With the end of the year fast-approaching, two inevitable events emerge on the horizon: The dawn of a new calendar year (hello 2024!). Whether it’s a convoluted sign-up process, unclear feature exploration, or a steep learning curve, measuring this metric pinpoints areas that may need optimization. Contract renewal dates.

Intrinsic 120

Intrinsic GTM Customers Contract 120

Sales Hacker

SEPTEMBER 13, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. At a certain scale this doesn’t make sense, but once your company hits around 100 people, considering formalizing this process can.

GTM 114

GTM Pipeline Finance Growth 114

Martech

JUNE 10, 2024

Improving data quality is the top priority of B2B marketers wanting to upgrade their go-to-market (GTM) strategies, according to a study from Ascend2 and Anteriad. Two-thirds (66%) of B2B and B2B2C marketers surveyed cited improving data quality among their top three priorities for improving their GTM strategy.

B2B 98

B2B GTM Niche Represent 98

Sales Hacker

JANUARY 12, 2024

This principle has stood the test of time and continues to be a significant factor in the sales decision-making process. As Arlen Plaister (GTM Operator & Advisor) explains, “Seller authenticity comes through most clearly at the point of sale. Do they provide guidance that makes the buying process easier?

Sell 118

Sell GTM Sales Up-sell 118

SaaStr

JUNE 19, 2024

Pricing AI Service-as-Software with Ununsual VC Sandhya Hegde, General Partner @ Unusual VC “Enterprise adoption of generative AI has hit an inflection point in 2024 with many successful tools productizing parts of professional services. Nikhil Triveldi from Footwork VC to share how Nvidia’s GTM and sales strategies.

GTM 118

GTM Cross-sell Finance Price 118

Sales Hacker

NOVEMBER 3, 2023

This week, I’m breaking down what we’re seeing and hearing in the market and what candidates can do to differentiate in the hiring process. Nailing the interview process: Here’s one way to nail the interview process once the interview is landed: 1. See more top GTM jobs here. Let’s get into it. Next up: London and Dublin!

GTM 115

GTM Represent Follow-up Growth 115

SaaStr

DECEMBER 20, 2023

They’ve built a dedicated enterprise team and a repeatable process where they can just grow a Fortune 50 company at $100k a year to $1M – $3M annually. So, in 2024, there should be a more normalized customer base from a retention perspective as you transition past Q1 and those customers are transitioning with you.

GTM 123

GTM Growth Start-ups Clients 123

Sales Hacker

DECEMBER 8, 2023

They have a rigorous process to activate the employees with a social kit, which helps tremendously with getting more content impressions and engagements on LinkedIn. Subscribe now More for your eyeballs: TechCrunch released an article detailing the most important metrics for SaaS funding in 2024. Message amplification.

Launch 123

Launch Product GTM Technology 123

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. 2023 ︎ The post Taking our customers’ success to new heights in 2024 appeared first on Highspot.

Customers 64

Customers GTM Account management Government 64

Highspot

JULY 3, 2024

Creating a competitive advantage through new technology is imperative in that process. AI can optimize and automate processes that drive better productivity. AI can harness teams’ critical skills by streamlining other processes that either require less focus from a seller or can be automated altogether. AI can handle that.

GTM 59

GTM Growth Pipeline Meeting 59

Martech

DECEMBER 21, 2023

They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. There are two things to do before starting this process. The most common and biggest mistake with GTM plans is keeping them hidden in the upper echelons of a company. Business email address Subscribe Processing.

Launch 111

Launch Product GTM Education 111

Martech

MARCH 16, 2023

Edge limits some third-party cookies, and Google is working to phase them out in Chrome by 2024. For example, server-side tagging in Google Tag Manager (GTM) allows for data collection in a server container in Google Cloud. Setting up server-side tagging in GTM can help you easily deploy Facebook’s Conversions API on top.

GTM 98

GTM Legal UX User Experience 98

Martech

JUNE 25, 2024

According to research from GTM Partners, 86% of B2B companies are using an outbound strategy, which it defines more broadly as a combination of account-based marketing (ABM) and selling, and the use of content hubs and SDRs. Protect their email domains and sender reputations in the process. Scale their outreach.

GTM 107

GTM Contact B2B Technology 107

SaaStr

OCTOBER 27, 2023

Catch up on part one here , where he deep dives into what he really thinks about AI, Sales and lead Gen for SaaS in 2024. Jason re-takes the stage in Part 2 of the series to answer questions about the right time is to invest in a new product line, building vertical vs. horizontal, multiples in 2024, and much more.

Strategize 108

Strategize Growth Niche Quota 108

SaaStr

FEBRUARY 13, 2024

Sam Blond, Partner at Founders Fund and host of SaaStr’s CRO Confidential shares his advice for building an SDR function in 2024 based on his experience as CRO at Brex. Ashley’s initial job at Brex was to take the existing successful outbound process, improve it, and specialize the function of SDR.

E-commerce 72

E-commerce Networking A/B testing Closing 72

Highspot

FEBRUARY 11, 2024

Last week, you may have seen our CEO Robert’s blog about the new Customer Success investments we’re making in 2024 to help all our customers soar to new heights with Highspot. We must deeply understand our prospects’ challenges and give them a holistic, consultative process to consider a Highspot investment.

GTM 59

GTM Appointment Sales Strategize 59