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The top ecommerce trends from record-breaking Amazon Prime Day 2024

Martech

Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. Turnaround for big-ticket items Economic headwinds hit growth on big purchases in the first half of 2024. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing.

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2024 holiday sales live up to the record-breaking projections

Martech

Cyber Monday 2024 was the biggest online shopping day of all time, bringing in $13.3 Marketers continue to line up promotions for this day, and consumers, no matter where they happen to be at that moment, are ready to capitalize on the savings. Processing. And the strategy works. billion in U.S. billion and was up 7.3%

Retail 119
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Why digital out-of-home advertising is summer 2024’s marketing powerhouse

Martech

Take our brief 2024 MarTech Replacement Survey Advertisers can match ads to the context in which they are viewed, ensuring that the right message reaches the right audience based on location, time and situation. Raincoat ads can be displayed at bus stops during a rainy day, or restaurant promotions can appear near office areas at lunchtime.

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Your emails belong in Promotions — and that’s a good thing

Martech

” Them : “Our emails are landing in the Promotions tab instead of the Primary inbox.” Marketers, let’s be clear: The Promotions tab is not the spam folder. And if you’re sending promotional email? Processing. Why did our email land in the Promotions tab? It belongs in Promotions.

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2024 holiday marketing: Top SEO and PPC tips for a short shopping season

Search Engine Land

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. Processing.

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Enterprise SEO: 11 keys to success in 2024 and beyond

Search Engine Land

This will be even more true in 2024, given how rapidly AI and tools like ChatGPT, Gemini and Copilot are building a presence in how people find information and how much they trust it. Processing. For example, if something is heavily promoted on Instagram or TikTok but barely mentioned on your website, it might not perform well.

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Playable ads and longer campaigns gain traction in mobile gaming

Martech

mobile gaming ad spend increased 0.46%, according to Mintegral’s new report, “State of Media Buying in H1 2024.” In nearly every gaming app category, campaign length increased during the first half of 2024, according to the Mintegral study. Image: Mintegral, “State of Media Buying in H1 2024.” Processing. Playable ads.

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