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Political ad spending shifts regional CTV costs for brands

Martech

Regional brands in swing states also got some relief, as political advertisers maxed out linear TV, but left some CTV inventory for brands. Plus, less advertising by national competitors is an opportunity for regional swing-state brands that must advertise in these states. Processing. Politics drive up CPMs. That said, the 10.5%

Territory 122
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2024 online holiday spending set for record year with $240 billion in sales

Martech

The anticipated record-breaking spending will also lift mobile shopping into uncharted territory. Here’s the full breakdown of when consumers spend by income level: Image: Klaviyo’s 2024 Consumer Spending Report. Image: Klaviyo’s 2024 Consumer Spending Report. Processing. Mobile shopping. Cyber Week.

Retail 122
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Netflix leans into ad-supported tier as subscriber growth surges

Martech

Netflix reported strong Q2 2024 results, surpassing projections with significant growth in revenue, profits, and subscribers. Starting next year, Netflix will change how it reports growth, focusing on revenue by region instead of subscriber numbers. Processing. Revenue: $9.56 billion (up 17% YoY) Net income: $2.15 Revenue: $9.56

Growth 111
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Urban digital transformation: Insights for marketers from global smart cities

Martech

How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. Intelligent document processing (IDP) is key for cities wanting to preserve important paper archives. Processing. Austin succeeded because by building on existing strengths while pivoting towards a new identity.

Territory 118
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Where are martech vendors finding their revenue? Let’s take a look

Martech

You can feel the ROI slipping away in the process. The following is based on earnings for the first quarter of calendar year 2024, which for some companies is fiscal year 2025. Dig deeper: 14,106 martech tools reveal 3 trends you should master HubSpot’s Q1 2024 results In summary: Total revenue: $617.4 SMB products are growing.

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Transitioning to a headless CMS: Best of the MarTechBot

Martech

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you head marketing ops for a minor league baseball team with a regional fan base. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Processing.

Territory 112
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What is Marketing Cloud Advanced Edition?

Salesforce

At Dreamforce 2024, we took another step forward with the launch of Marketing Cloud Advanced Edition, which will be available in November 2024. Marketing Cloud Growth and Advanced Editions (launch date Nov ‘24) are available in North America, Latin America, and Europe, with additional regions coming soon. More on that below.

Territory 126